{"id":3173,"date":"2010-08-23T13:38:16","date_gmt":"2010-08-23T13:38:16","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=3173"},"modified":"2010-08-23T13:38:16","modified_gmt":"2010-08-23T13:38:16","slug":"the-24-hour-customer-brings-out-time-as-a-way-to-squeeze-into-your-customers-world","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/the-24-hour-customer-brings-out-time-as-a-way-to-squeeze-into-your-customers-world\/","title":{"rendered":"The 24-Hour Customer Brings Out TIME as a Way to Squeeze Into Your Customer’s World"},"content":{"rendered":"

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The 24-Hour Customer:Time-onomics<\/a> from Adrian Ott<\/a> on Vimeo<\/a>.<\/p>\n

If you’re part of a market research organization, you’re probably acutely aware of the shifts that have been going on in Market Research.  Maybe they upset you.  But this is a good thing.  That’s your brain’s way of telling you that it’s time to do something different.  And the good news is, the sooner you get to finding something different – the better for your bottom line. The 24-Hour Customer Gives Strategists Insight on Creating New Opportunities by Focusing On How Customers Spend Time<\/strong> In my latest book review on Small Business Trends, I looked at “The 24-Hour Customer<\/a><\/em>” by Adrian Ott.  If you are reading this blog — then you need to get this book.  If you’re in marketing or a CEO or in any way responsible for identifying new niches — you can’t afford to miss this book. “The 24-Hour Custome<\/em>r” explains exactly how and why it is that people can waste hours on Facebook Farmville and yet not give your product the time of day.  Ott names exactly 111 companies as examples of how strategists were able to observe how customers prioritized time with relation to Habit, Motivation, Convenience and Value — and then develop products and services that fit right into those crevices.  Here are just a few examples:<\/p>\n