{"id":3228,"date":"2010-08-30T10:52:46","date_gmt":"2010-08-30T10:52:46","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=3228"},"modified":"2010-08-30T10:52:46","modified_gmt":"2010-08-30T10:52:46","slug":"main-street-ceos-optimistic-on-future-and-looking-to-innovation","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/main-street-ceos-optimistic-on-future-and-looking-to-innovation\/","title":{"rendered":"Main Street CEOs Optimistic on Future and Looking to\u00a0Innovation"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3232 size-thumbnail\" title=\"Business line-up\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2010\/08\/istock_000004868493xsmall-150x150.jpg\" alt=\"image\" width=\"150\" height=\"150\" \/>The Vistage Confidence Index evolved from a &#8220;customer survey&#8221; to the largest survey of chief executives from small and medium sized businesses in the U.S. \u00a0Over 2,500 small business CEOs answer the same set of 9 questions based on the economy and another 5-7 questions relating to current economic issues. \u00a0All of the respondents are members of Vistage International.<\/p>\n<p><strong>The Results for Q2 2010<\/strong><\/p>\n<p>Here is a quick summary of the Q2 results that were published in July, 2010.<\/p>\n<ul>\n<li>CEOs have made adjustments based on a leaner, meaner economy and feel that they are positioned for success.<\/li>\n<li>New opportunities and profits will come from innovative new products and services, generating new customers and maintaining business with existing customers.<\/li>\n<li>50% plan to finance their growth with cash.<\/li>\n<li>87% feel that the government doesn&#8217;t understand the challenges well enough to expand opportunities for small business.<\/li>\n<\/ul>\n<p>The actual Confidence Index for Q2 2010 is 94.4 and is significantly higher than the 69.0 at the same time last year.<\/p>\n<p><strong>What does all this mean?<\/strong><\/p>\n<p>If you&#8217;re in the market research business, then it means that the survey recommendations that you make have to be focused on collecting information that&#8217;s going to help small business owners identify new, more profitable customers . \u00a0Other kinds of research to recommend would be anything that will help them increase the level of innovation within their products and services.<\/p>\n<p>Research that helps small business CEOs identify competitive advantage and increase the profit-level of their existing customers while attracting new ones is money well spent.<\/p>\n<p>Get the full Vistage Confidence Index Report and read more about Vistage here.<\/p>\n<p><a href=\"http:\/\/www.vistage.com\/media-center\/confidence-index-archive.aspx\">http:\/\/www.vistage.com\/media-center\/confidence-index-archive.aspx<\/a><\/p>\n<h6 class=\"zemanta-related-title\" style=\"font-size: 1em;\">Related articles by Zemanta<\/h6>\n<ul class=\"zemanta-article-ul\">\n<li class=\"zemanta-article-ul-li\"><a href=\"http:\/\/www.informationweek.com\/blog\/main\/archives\/2010\/08\/smb_surveys_rev.html?cid=RSSfeed_IWK_ALL\">SMB Surveys Reveal Mixed Results<\/a> (informationweek.com)<\/li>\n<li class=\"zemanta-article-ul-li\"><a href=\"http:\/\/blogs.wsj.com\/independentstreet\/2008\/10\/02\/can-entrepreneurs-rescue-the-us-economy\/\">Can Entrepreneurs Rescue the U.S. Economy?<\/a> (blogs.wsj.com)<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The Vistage Confidence Index evolved from a &#8220;customer survey&#8221; to the largest survey of chief executives from small and medium [&hellip;]<\/p>\n","protected":false},"author":128,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[180],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Main Street CEOs Optimistic on Future and Looking to\u00a0Innovation | QuestionPro<\/title>\n<meta name=\"description\" content=\"The Vistage Confidence Index evolved from a &quot;customer survey&quot; to the largest survey of chief executives from small and medium sized businesses in the U.S.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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