{"id":3255,"date":"2010-09-03T11:06:23","date_gmt":"2010-09-03T11:06:23","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=3255"},"modified":"2023-01-12T06:15:58","modified_gmt":"2023-01-12T06:15:58","slug":"whats-marketing-for-again-to-get-customers-or-justify-yourself","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/whats-marketing-for-again-to-get-customers-or-justify-yourself\/","title":{"rendered":"What’s Marketing For Again? To Get Customers or Justify Yourself?"},"content":{"rendered":"

\"image\"<\/p>\n

I’m not sure I know what to say over the study results just posted over at Research Access that sites a Forbes Insights study which has some good news \/ bad news results.<\/p>\n

So here’s the good news — Marketing executives expect to spend more on marketing. \u00a0And the bad news? \u00a0Well, they are going to spend more on effective marketing so that they can justify their\u00a0existence.<\/p>\n

What’s the point?<\/strong><\/p>\n

I’ve been in corporate and I completely understand living your life justifying your existence to the management team. \u00a0And I can understand this strategy in today’s economy. \u00a0It’s human nature.<\/p>\n

Here’s an idea — invest in a marketing program to attract your ideal customer and get them to choose you, every time regardless of price and the byproduct of that will be your continued employment.<\/p>\n","protected":false},"excerpt":{"rendered":"

I’m not sure I know what to say over the study results just posted over at Research Access that sites […]<\/p>\n","protected":false},"author":128,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[180],"tags":[428],"yoast_head":"\nWhat's Marketing For Again? 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