{"id":3275,"date":"2010-09-06T14:40:28","date_gmt":"2010-09-06T14:40:28","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=3275"},"modified":"2023-05-19T19:02:18","modified_gmt":"2023-05-19T19:02:18","slug":"what-is-reverse-segmentation-and-why-is-it-becoming-a-popular-market-analysis-tool","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/what-is-reverse-segmentation-and-why-is-it-becoming-a-popular-market-analysis-tool\/","title":{"rendered":"What is Reverse Segmentation?"},"content":{"rendered":"

There is an outstanding post by Nico Peruzzi <\/strong><\/em>on reverse segmentation, we hope you find it useful.<\/p>\n

I have to admit, I had never heard the term “reverse segmentation” and I’m a fool for segmentation.  Can it be that I’ve missed some HUGE development in market segmentation<\/a> and research<\/a>?  Nope.  There is a good chance you’ve already been doing and struggling with it and just didn’t know that this was what we were calling it these days.<\/p>\n

A Definition of the Reverse Segmentation Process<\/strong><\/h2>\n

Let’s start with the basics — segmentation is grouping.  Marketing managers and small business owners alike intuitively know and understand that smaller, more targeted groups are more desirable because we can develop a message that appeals to them and makes it more likely for them to choose us.<\/p>\n

There have typically been two basic Types of Market Segmentation<\/a>:<\/p>\n