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It’s the last quarter of 2010 and for those of you that are getting ready to plan for 2011, you’ll be heartened to know that we’ll be featuring timely content so that you can start planning for 2011.<\/p>\nIt’s the last quarter of 2010 and for those of you that are getting ready to plan for 2011, you’ll be heartened to know that we’ll be featuring timely content so that you can start planning for 2011.<\/p>\n
You can count on social media being a component of your marketing mix. \u00a0While you may not have much of an investment in dollars traded for service, you can expect to invest time. \u00a0Maybe your organization will hire a social media manager? \u00a0Maybe you will have to carve out time for someone in your group to manage social media. \u00a0Be sure to invest time for planning on what information you will listen for and how you will collect market research information from the social media chatter. \u00a0For more information, read this outstanding article about how to manage social media information for\u00a0research\u00a0by Angela Lauria.<\/strong><\/em><\/p>\n If you’re looking for a benchmark around how to budget for online marketing, check out this article on Marketing Sherpa that shows that social media is expected to be about 11% of the marketing budget.<\/p>\n A survey of American business leaders shows that 72 percent of the respondents had a social media strategy and about a third of the respondents expected an increase in overall marketing budgets specifically toward social media.<\/p>\n Another survey showed that 86% of the companies surveyed in the BigMouthMedia study said that they would increase their social media budgets and 13% will keep their spending the same. \u00a0This same study showed that only 10% of the surveyed companies had no social media efforts at all.<\/p>\n What’s the message for market researchers? \u00a0By the sounds of it, some of your budget may be going toward social media. \u00a0If you haven’t quite figured out how to leverage that social media activity for more research information, now would be a great time to start looking for ways to harvest and mine all that data.<\/p>\n","protected":false},"excerpt":{"rendered":" It’s the last quarter of 2010 and for those of you that are getting ready to plan for 2011, you’ll […]<\/p>\n","protected":false},"author":128,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[180],"tags":[],"yoast_head":"\n