{"id":3429,"date":"2010-09-30T22:52:12","date_gmt":"2010-09-30T22:52:12","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=3429"},"modified":"2023-05-24T11:33:10","modified_gmt":"2023-05-24T11:33:10","slug":"webinar-follow-up-diy-marketing-research-trends","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/webinar-follow-up-diy-marketing-research-trends\/","title":{"rendered":"Webinar Follow-Up: Research Trends"},"content":{"rendered":"

With market planning season upon us, we decided to talk about the whole DIY Marketing Research Trend and what tools and opportunities were available for both research<\/a> practitioners as well as small businesses.<\/p>\n

Quick Trend Summary<\/strong><\/p>\n

    \n
  1. Tracking social media chatter – it’s just another way of saying – search social media streams for mentions of your company or brand and start analyzing the open ended comments<\/a> that people are writing about them.<\/li>\n
  2. Share survey’s on social networks. \u00a0This is still a\u00a0burgeoning\u00a0trend and people are still trying to figure out how to work with it. \u00a0Make sure that your survey<\/a> is broad enough and relevant enough for the network that you’re posting it to.<\/li>\n
  3. Analyze Social Media Chatter: \u00a0Survey Analytics and QuestionPro have wonderful tools that you can use to analyze those tedious open ended comments.<\/li>\n
  4. Using quick engagement online polls<\/a>. \u00a0This is part of a larger trend analysis<\/a> to reduce the overall length and complexity of surveys. \u00a0Tools like LivePolls<\/a> create an attractive, FREE and easy to use way to get feedback.<\/li>\n
  5. Crowdsourcing. \u00a0If you’ve been a fan of American Idol or Digg, then you know all about the power of using crowds to sift through information. \u00a0IdeaScale is our tool that makes crowd sourcing a breeze.<\/li>\n
  6. Going mobile is a trend that shouldn’t surprise anyone with a mobile device. \u00a0Converting your survey into a mobile app or format might actually improve your response rate because your respondents can actually fit your survey into their downtime.<\/li>\n<\/ol>\n

    Finally we ended our trends with opportunities for practitioners to educate DIY researchers on how to get the best results with the tools that are available.<\/p>\n

    Questions and Answers<\/strong><\/p>\n

    We also had a very active Q&A session. \u00a0Here are just a few questions and short answers:<\/p>\n

    Where can you get great respondents?<\/strong> You can purchase panels from resources such as Peanut Labs. \u00a0If you don’t have the budget for that you can actually create your own list fro your social media communities.<\/p>\n

    Who are DIY practitioners in companies?<\/strong> Your best bet is to connect with marketing managers, sales and customer service<\/a> managers and of course the business owner.<\/p>\n

    You can visit our webinars by visiting: QuestionPro Webinars<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

    With market planning season upon us, we decided to talk about the whole DIY Marketing Research Trend and what tools […]<\/p>\n","protected":false},"author":128,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[302],"tags":[422],"yoast_head":"\nWebinar Follow-Up: Research Trends | QuestionPro<\/title>\n<meta name=\"description\" content=\"With market planning season upon us, we decided to talk about the whole DIY Marketing Research Trend and what tools and opportunities were available for\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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