

{"id":344743,"date":"2022-05-09T05:33:28","date_gmt":"2022-05-09T12:33:28","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=344743"},"modified":"2024-07-16T03:38:51","modified_gmt":"2024-07-16T10:38:51","slug":"candidate-experience","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/candidate-experience\/","title":{"rendered":"Candidate Experience: What it is, Importance &#038; Strategies"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">In today\u2019s world of work, an increasing focus is placed on employee experience and engagement. <\/span><span style=\"font-weight: 400;\">In their efforts to be competitive or survive in this market through the wake of <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/great-resignation-tips-for-hr-managers\/\"><span style=\"font-weight: 400;\">The Great Resignation<\/span><\/a><span style=\"font-weight: 400;\">, companies are coming up with new ways to empower employees to be autonomous. Let&#8217;s talk about candidate experience.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For companies that want to be at the top of their game, it is crucial to include team members in important decisions, challenge them to grow, promote interpersonal trust on their teams, and set everyone up for success.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">At the same time, the boundaries of employee experience are getting challenged, and the <a href=\"https:\/\/www.questionpro.com\/blog\/data-silos\/\">data silos<\/a> between <\/span><b>candidate experience<\/b><span style=\"font-weight: 400;\">, <a href=\"https:\/\/www.questionpro.com\/workforce\/employee-experience.html\">employee experience<\/a>, and alumni experience are being shattered. Companies that want to stay competitive are looking across the entire spectrum.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Why? It\u2019s more than the realization that <\/span><b>a great candidate experience will lead to increased quality of hire<\/b><span style=\"font-weight: 400;\"> or that starting off with the right foot in the employee experience might carry a certain weight later on when the going gets tough. Increasingly, companies are finding it is important to focus on all candidates\u2019 experience: the ones that are offered the job and don\u2019t accept it, the ones that are screened out in the first step, the promising ones that aren\u2019t made an offer after being selected for interviews, or the ones that are placed on a waitlist because they might still be a great fit but for a different job.<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>LEARN ABOUT:<\/strong> <a href=\"https:\/\/www.questionpro.com\/blog\/candidate-experience-surveys\/\">Candidate Experience Survey<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>What is the Candidate&#8217;s Experience?<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Candidate experience is a job seeker&#8217;s perception and interaction with a company during<\/span><b> the hiring process<\/b><span style=\"font-weight: 400;\">. What kind of experience are people who are applying for<\/span> jobs at your company<span style=\"font-weight: 400;\">? Ask companies, and they\u2019ll say they strive to provide candidates with a good experience. Some will dare to say they do. But a lot fewer will have data to show for it.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Ask people applying for jobs and they\u2019ll say their experience with the application process for most companies they ever applied to has been neutral at best. In fact, some worrying trends suggest that, on average, <\/span><a href=\"https:\/\/www.bbc.com\/worklife\/article\/20220311-why-workers-and-employers-are-ghosting-each-other#:~:text=Right%20now%2C%20employees%20are%20ghosting,stages%20of%20the%20recruitment%20process\"><span style=\"font-weight: 400;\">candidate experience is getting worse year over year<\/span><\/a><span style=\"font-weight: 400;\">. What gives?\u00a0<\/span><\/p>\n\n\n\n\t<div class=\"banner-section wf-section\" lang=\"\" >\n\t\t<div class=\"right-column-container\">\n\t\t\t<div class=\"bannerbg white\">\n\t\t\t\t<span class=\"h1-2\">Create memorable experiences based on real-time data, insights and advanced analysis.<\/span>\n\t\t\t\t<a href=\"#userliteForm\" data-toggle=\"modal\" class=\"button w-button\">Request Demo<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"userlite-modal modal fade\" id=\"userliteForm\" tabindex=\"-1\" role=\"dialog\" style=\"display: none;\">\n\t\t<div class=\"modal-dialog\" role=\"document\">\n\t\t\t<div class=\"modal-content\" role=\"document\">\n\t\t\t\t<div class=\"modal-body\">\n\t\t\t\t\t<div class=\"modal-header\">\n\t\t\t\t\t\t<button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n\t\t\t\t\t\t\t<i class=\"material-icons\">close<\/i>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"contact-us-form-wrapper contact-box\">\n\t\t\t\t\t\t<div class=\"userlite-form-wrapper\">\n\t\t\t\t\t\t\t<iframe src=\"https:\/\/www.questionpro.com\/userlite-form-blog-en.html?product=Workforce&amp;referralurl=https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/344743&amp;lang=en&amp;cat=workforce-2\" style=\"display: block;\" ><\/iframe>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"demo-form-wrapper success-message-div\" style=\"display:none\">\n\t\t\t\t\t\t\t<p class=\"success-message-para\"><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Why is candidate experience important?<\/b><\/h2>\n\n\n\n<ol>\n<li> <span style=\"font-family: Raleway, sans-serif; font-size: 24px;\">Access to a Larger Candidate Pool<\/span> <\/li>\n<\/ol>\n\n\n\n<p><span style=\"font-weight: 400;\">More people will apply to work with you if you\u2019re perceived as a good employer. Sometimes, people won\u2019t know an employee to be able to ask them, but they might know someone else who applied. Not to mention that these days, information is available on websites like Glassdoor that provide a detailed view of candidate experience. If that information is not favorable, people will think twice before even applying.\u00a0<\/span><\/p>\n\n\n\n<ol start=\"2\">\n<li> <span style=\"font-family: Raleway, sans-serif; font-size: 24px;\">Hiring the Best and Brightest<\/span> <\/li>\n<\/ol>\n\n\n\n<p><span style=\"font-weight: 400;\">The most desirable candidates can afford to be picky. An underwhelming candidate experience will mean you hire fewer of these candidates than you could have, whether they don\u2019t apply to work with you in the first place, drop out of the application process, or don\u2019t accept your offer when interviews are concluded. This is amplified not only by the availability of information on specialized websites but also by people talking to each other privately. A lot of times, people with similar backgrounds and characteristics know each other.\u00a0<\/span><\/p>\n\n\n\n<ol start=\"3\">\n<li> <span style=\"font-family: Raleway, sans-serif; font-size: 24px;\">Lower Turnover in the First Year<\/span> <\/li>\n<\/ol>\n\n\n\n<p><span style=\"font-weight: 400;\">Increased turnover in the first year is a particularly alarming trend in certain industries that are characterized by high availability of jobs and low availability of talent, such as Technology. Not only can people afford to be picky, but they can also afford to change their minds.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Sometimes, candidates will take a job despite a red flag at the candidate experience level, and if they encounter another red flag during onboarding, they\u2019ll leave. Imagine someone accidentally being stood up for an early interview or not being sent an exercise that is part of the interview ahead of time, accepting an offer despite that, only to be stood up again on their first day. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Even if these are relatively rare occurrences, they can happen when companies are racing to hire talent, confronting both high attrition and high growth targets.&nbsp;&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<ol start=\"4\">\n<li> <span style=\"font-family: Raleway, sans-serif; font-size: 24px;\">Brand Advocates Beyond Your Employee Base<\/span> <\/li>\n<\/ol>\n\n\n\n<p><span style=\"font-weight: 400;\">Sometimes, business development opportunities can be linked to the hiring process. Someone\u2019s first contact with your company may have been as a candidate, but then they may end up working for an existing client or becoming a prospective client. In these cases, offering candidates an outstanding experience can distinguish between added business success or a missed opportunity.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>How to create a great candidate experience&nbsp;<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Candidate experience is best measured during the application process by asking candidates directly about how their experience has been after each critical touchpoint. What is most important to ensure is that the questions being asked are relevant and actionable and that all candidates are being asked.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Important touchpoints of Candidate Experience<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Every interaction a candidate has with your company during their application process is a touchpoint. Depending on the role, department, and how you like to interact with candidates, these may be:<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">Submitting their CV<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Initial selection<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Hiring manager interview<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">HR follow-up<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Technical interview(s)<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Peer interview(s)<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Initial offer<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Negotiation<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Each of these touchpoints is important, and you can gauge how much by counting the percentage of candidates who drop out of the application process on their own between each round. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Measuring the candidate experience at each touchpoint allows companies to evaluate how candidate expectations are changing over time, what is important for candidates for marketing roles and how that&#8217;s different for candidates for product roles, and how each of these relates to employee experience over time and the success of your business. It all starts with measurement.\u00a0\u00a0<\/span><\/p>\n\n\n\n<p><b>Make the most of your Candidate Experience.<\/b><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em><strong>LEARN ABOUT:<\/strong> <a href=\"https:\/\/www.questionpro.com\/blog\/employee-experience-examples\/\">Workplace Employee Experience Examples<\/a><\/em><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Our employee experience solution at <\/span><a href=\"https:\/\/www.questionpro.com\/workforce\/\"><span style=\"font-weight: 400;\">QuestionPro Workforce<\/span><\/a><span style=\"font-weight: 400;\"> can ensure that questions are sent to all candidates through <a href=\"https:\/\/www.questionpro.com\/blog\/stay-interviews\/\">stay interviews<\/a> after each touchpoint, complete with reminders so that data is gathered continuously and dashboards with the most critical metrics are available in real-time.\u00a0\u00a0<\/span><\/p>\n\n\n\n<center><a href=\"https:\/\/www.questionpro.com\/workforce\/book-a-demo\/\"><button><b>Book a demo<\/b><\/button><\/a>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <a href=\"https:\/\/www.questionpro.com\/workforce\/\"><button><b>Learn More<\/b><\/button><\/a><\/center>\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s world of work, an increasing focus is placed on employee experience and engagement. In their efforts to be [&hellip;]<\/p>\n","protected":false},"author":64,"featured_media":354903,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[179],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Candidate Experience: What it is, Importance &amp; Strategies<\/title>\n<meta name=\"description\" content=\"Candidate experience is a job seeker&#039;s perception and interaction with a company during the hiring process. 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