A community discussion is designed to connect companies and their customers, enabling the creation of valuable conversations that allow users to provide information about specific products, services, or topics.<\/p>\n
A community discussion is an online conversation between users and the specific spaces they share to exchange ideas and words to participate, interact, share knowledge and communicate about a common topic. Brands can use this space to collect valuable information while building a relationship with their consumers and improving customer experience<\/a>.<\/p>\n It also represents an opportunity to identify customer satisfaction<\/a> to participate in case studies or testimonials afterward, which will inevitably lead to an increase of word-of-mouth for the community and engagement.<\/p>\n Creating new customers is usually more expensive than keeping existing ones; that\u2019s why it\u2019s important to place efforts to create customer loyalty. Communities by QuestionPro can help you do just that!<\/p>\n Recent data has shown that branded community forums helped businesses with results such as:<\/p>\n Our software allows you to interact with your customers in dynamic ways that empower data collection through surveys or polls. Let\u2019s take, for example, the video discussions tool in communities allowing brands to rely on focus groups to collect deeper research insights \u2013 mostly from top promoters and customers.<\/p>\n Conducting video discussions and online focus groups allows for conducting online qualitative research<\/a> without constraints from external factors.<\/p>\n Learn more about building customer loyalty<\/a> with our CX experts:<\/p>\n\n