{"id":3472,"date":"2010-10-08T11:27:39","date_gmt":"2010-10-08T11:27:39","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=3472"},"modified":"2010-10-08T11:27:39","modified_gmt":"2010-10-08T11:27:39","slug":"secondary-research-tip-set-google-alerts-to-collect-customer-news","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/secondary-research-tip-set-google-alerts-to-collect-customer-news\/","title":{"rendered":"Secondary Research Tip: Set Google Alerts to Collect Customer News"},"content":{"rendered":"<p>The latest Research Access post talks about how people get their news. \u00a0One of the characteristics of today&#8217;s technology is that you now have the ability to collect only the news you want. \u00a0And that can make a difference in how you view the world.<\/p>\n<p>At the same time, filtering through the plethora of content to get to the news you need is fairly easy to do. \u00a0And taking a few minutes to set this up can give you real insight into where to go next with your marketing strategy.<\/p>\n<p>One of the trends in market research is analyzing social media chatter. \u00a0The best and easiest way to do that is to set up a Google Alert for the following:<\/p>\n<ul>\n<li>Your name, the name of your CEO and management team<\/li>\n<li>Your company name<\/li>\n<li>Product and service names<\/li>\n<li>Industry keywords<\/li>\n<li>Customer names<\/li>\n<li>Names of products that are connected to your product or service<\/li>\n<\/ul>\n<p>This is just a short list- the more creative you get, the better your information will be. \u00a0Think about creating alerts or filters for specific phrases that people in your industry use.<\/p>\n<p><strong>How to Set Up a Google Alert<\/strong><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Head over to the Google Alert page &#8211;\u00a0<a href=\"https:\/\/www.google.com\/alerts\">https:\/\/www.google.com\/alerts<\/a> &#8211; like everything else with Google it&#8217;s simply designed and straightforward.<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3473 size-large\" title=\"google alert\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2010\/10\/google-alert-1024x286.jpg\" alt=\"image\" width=\"450\" height=\"126\" \/><a href=\"https:\/\/www.questionpro.com\/blog\/2010\/10\/08\/secondary-research-tip-set-google-alerts-to-collect-customer-news\/google-alert\/\" rel=\"attachment wp-att-3473\"><br \/>\n<\/a><\/p>\n<ul>\n<li>Then enter the name, phrase or term you are looking for. \u00a0Enter them one at a time. \u00a0Each entry will become an alert.<\/li>\n<li>You can specify WHERE you want the filter to scan, how often to deliver the items and which email to deliver them to.<\/li>\n<\/ul>\n<p>That is all there is to it. \u00a0It&#8217;s so simple and easy, you can&#8217;t afford not to have several of these running.<\/p>\n<p><strong>What to DO With The Alerts<\/strong><\/p>\n<p>Once the alerts start trickling into your email you have choices:<\/p>\n<ul>\n<li>Collect them to see what pattern emerges<\/li>\n<li>Respond to them. \u00a0You might get an alert that someone has mentioned you in a PR piece. \u00a0If it&#8217;s a good thing &#8211; then reach out and say thank you. \u00a0If the alert is of a comment that shows you or your company in a bad light &#8211; the best thing to do is to create additional content on your blog or web site that addresses this issue in a positive way &#8211; without getting into an internet feud about it.<\/li>\n<\/ul>\n<p>Google Alert is your very own clipping service. \u00a0The great news is that it doesn&#8217;t miss a beat. \u00a0You never have to worry that someone didn&#8217;t scan properly and missed an important bit of news.<\/p>\n<p><strong>How to Use the Information<\/strong><\/p>\n<p>The best way to use the information is to identify trends and patterns. \u00a0Since so much content is indexed by Google &#8211; including Twitter &#8211; you will find yourself awash in a variety of voices. \u00a0The key will be in the analysis.<\/p>\n<p>My recommendation is to literally code it &#8211; like you would any other open ended responses. \u00a0Then write a report for yourself or your team to summarize what&#8217;s going on. \u00a0After a few weeks or months, you&#8217;ll really start seeing what&#8217;s on the minds of your market.<\/p>\n<p>Start your Google Alerts today and see what patterns emerge.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The latest Research Access post talks about how people get their news. \u00a0One of the characteristics of today&#8217;s technology is [&hellip;]<\/p>\n","protected":false},"author":128,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[180],"tags":[428],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Secondary Research Tip: Set Google Alerts to Collect Customer News | QuestionPro<\/title>\n<meta name=\"description\" content=\"The latest Research Access post talks about how people get their news. \u00a0One of the characteristics of today&#039;s technology is that you now have the ability\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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