{"id":3533,"date":"2010-10-22T07:57:15","date_gmt":"2010-10-22T07:57:15","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=3533"},"modified":"2010-10-22T07:57:15","modified_gmt":"2010-10-22T07:57:15","slug":"how-to-use-polls-as-part-of-your-market-research-plan","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/how-to-use-polls-as-part-of-your-market-research-plan\/","title":{"rendered":"How to Use Polls as Part of Your Market Research Plan"},"content":{"rendered":"

Polls are an outstanding way to collect feedback and engage with your audience. \u00a0Polls have become more popular for two specific attributes: first — they don’t take much time. \u00a0You can read a poll and answer a poll in less than 10 seconds and that increases response rates. \u00a0The second reason is that polls often have the feature of providing immediate feedback about how other people answered the same question.<\/p>\n

How to take advantage of Polls for more traditional research<\/strong><\/p>\n

If polls are so wonderful, why don’t we see more of them — other than the political kinds?<\/p>\n

The answer lies in the fact that a really good poll should provide valuable, actionable answers that you can do something with. \u00a0And that is easier said than done.<\/p>\n

Polls are one reason for having a research plan<\/strong><\/p>\n

Because the premise of a poll is to ask one question at a time, it becomes critical to have a research plan in place — otherwise, you’ll find yourself asking all kinds of ridiculous questions that have no purpose.<\/p>\n

But that doesn’t mean that you can’t have fun with polls. \u00a0Polls are meant to be more general in nature and even go viral, so it’s worth taking the time to brainstorm around potential questions that you can ask that are both fun and informative.<\/p>\n

HINT: If you’ve been following the series and have used our recommendation to use crowd sourcing tools like IdeaScale, then running a few polls is the obvious next step to get some quantitative clarity around a specific topic.<\/p>\n

Here are some ideas, samples and types of questions you can ask with polls<\/p>\n

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