{"id":35353,"date":"2016-12-17T02:13:14","date_gmt":"2016-12-17T10:13:14","guid":{"rendered":"http:\/\/www.questionpro.com\/blog\/in\/?p=35353"},"modified":"2023-08-22T05:53:53","modified_gmt":"2023-08-22T05:53:53","slug":"role-big-data-predicting-customer-expectations-improving-customer-experience","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/role-big-data-predicting-customer-expectations-improving-customer-experience\/","title":{"rendered":"The role of big data in predicting customer expectations and improving customer experience"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"843\" height=\"504\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2016\/12\/The-role-of-big-data-in-predicting-customer-expectations.jpg\" alt=\"The role of big data in predicting customer expectations\" class=\"wp-image-35354\"\/><\/figure><\/div>\n\n\n<p>Back in 2014, Oracle stated that digital data will increase by over 4000% by the year 2020. 2 years down the line, given the pace of acceleration in digitization, it might very well be even more than predicted.<\/p>\n\n\n\n<p>In other words, companies must now do more than ever to meet the standard of <a href=\"https:\/\/www.questionpro.com\/blog\/top-customer-expectations\/\">customer expectation<\/a> that comes with growing digital fluency of consumers. The growth in digitized customers can appear as a major challenge at first but it also provides an unprecedented opportunity to organizations that can learn to tap into this growth buzz.<\/p>\n\n\n\n\t<div class=\"banner-section wf-section\" lang=\"\" >\n\t\t<div class=\"right-column-container\">\n\t\t\t<div class=\"bannerbg white\">\n\t\t\t\t<span class=\"h1-2\">Create memorable experiences based on real-time data, insights and advanced analysis.<\/span>\n\t\t\t\t<a href=\"#userliteForm\" data-toggle=\"modal\" class=\"button w-button\">Request Demo<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"userlite-modal modal fade\" id=\"userliteForm\" tabindex=\"-1\" role=\"dialog\" style=\"display: none;\">\n\t\t<div class=\"modal-dialog\" role=\"document\">\n\t\t\t<div class=\"modal-content\" role=\"document\">\n\t\t\t\t<div class=\"modal-body\">\n\t\t\t\t\t<div class=\"modal-header\">\n\t\t\t\t\t\t<button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n\t\t\t\t\t\t\t<i class=\"material-icons\">close<\/i>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"contact-us-form-wrapper contact-box\">\n\t\t\t\t\t\t<div class=\"userlite-form-wrapper\">\n\t\t\t\t\t\t\t<iframe src=\"https:\/\/www.questionpro.com\/userlite-form-blog-en.html?product=Workforce&amp;referralurl=https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/35353&amp;lang=en&amp;cat=workforce-2\" style=\"display: block;\" ><\/iframe>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"demo-form-wrapper success-message-div\" style=\"display:none\">\n\t\t\t\t\t\t\t<p class=\"success-message-para\"><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n<p><strong>Evolution from Data to &#8220;Data Analytics&#8221;<\/strong><\/p>\n\n\n\n<p>In the past 10 years, organizations across the Globe, both large and mid-sized, have increasingly invested in capturing consumer data, mainly in the form of contact information to keep their databases updated. This was done primarily with the hope for an eventful advancement in technology will allow them to one day use this database for fruitful business predictions which cover more than just calling customers and sending them store coupons via mail.<\/p>\n\n\n\n<p>Yes, that time is now! The technology has never been more suitable to cultivate those seeds of data banks and use them to grow their business through predictive analysis of customer behaviour and using the insights to exponentially improve competitive customer experience.<\/p>\n\n\n\n<p><strong>Powering \u201cInsights\u201d driven Analytics<\/strong><\/p>\n\n\n\n<p>Online survey and analytics powerhouse \u2013 QuestionPro, makes it possible for business to not just send surveys and collect more data from their audience, but finally get real-time analytics as well. This platform is centered on \u201cinsights\u201d rather than the mere collection of raw survey response data to be once again mined and piled into files.<\/p>\n\n\n\n<p>QuestionPro \u2013 The Insights Platform, provides powerful visualizations, graphs, charts and dashboard reports that allow businesses to understand and gain insights on their survey responses in a glance! Even better, the platform consistently evolves to adapt with industry requirements.<\/p>\n\n\n\n<p>Today there are 4 different product types catering to the need of businesses \u2013 Surveys for general market research insights, CX for customer insights, Workforce for human resource insights and Communities for creating and gaining insights from personalized business communities.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Back in 2014, Oracle stated that digital data will increase by over 4000% by the year 2020. 2 years down [&hellip;]<\/p>\n","protected":false},"author":70,"featured_media":35354,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[179],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The role of big data in predicting customer expectations and improving customer experience | QuestionPro<\/title>\n<meta name=\"description\" content=\"Back in 2014, Oracle stated that digital data will increase by over 4000% by the year 2020. 2 years down the line, given the pace of acceleration in\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/role-big-data-predicting-customer-expectations-improving-customer-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The role of big data in predicting customer expectations and improving customer experience | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"Back in 2014, Oracle stated that digital data will increase by over 4000% by the year 2020. 2 years down the line, given the pace of acceleration in\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/role-big-data-predicting-customer-expectations-improving-customer-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-17T10:13:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-22T05:53:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2016\/12\/The-role-of-big-data-in-predicting-customer-expectations.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"843\" \/>\n\t<meta property=\"og:image:height\" content=\"504\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Harshad Deshpande\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Harshad Deshpande\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/role-big-data-predicting-customer-expectations-improving-customer-experience\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/role-big-data-predicting-customer-expectations-improving-customer-experience\/\"},\"author\":{\"name\":\"Harshad Deshpande\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/443b1c2aeec1dd398b91c1be333580c8\"},\"headline\":\"The role of big data in predicting customer expectations and improving customer experience\",\"datePublished\":\"2016-12-17T10:13:14+00:00\",\"dateModified\":\"2023-08-22T05:53:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/role-big-data-predicting-customer-expectations-improving-customer-experience\/\"},\"wordCount\":358,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\"},\"articleSection\":[\"Workforce\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.questionpro.com\/blog\/role-big-data-predicting-customer-expectations-improving-customer-experience\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/role-big-data-predicting-customer-expectations-improving-customer-experience\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/role-big-data-predicting-customer-expectations-improving-customer-experience\/\",\"name\":\"The role of big data in predicting customer expectations and improving customer experience | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#website\"},\"datePublished\":\"2016-12-17T10:13:14+00:00\",\"dateModified\":\"2023-08-22T05:53:53+00:00\",\"description\":\"Back in 2014, Oracle stated that digital data will increase by over 4000% by the year 2020. 2 years down the line, given the pace of acceleration in\",\"breadcrumb\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/role-big-data-predicting-customer-expectations-improving-customer-experience\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.questionpro.com\/blog\/role-big-data-predicting-customer-expectations-improving-customer-experience\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/role-big-data-predicting-customer-expectations-improving-customer-experience\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.questionpro.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Workforce\",\"item\":\"https:\/\/www.questionpro.com\/blog\/category\/workforce-2\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The role of big data in predicting customer expectations and improving customer experience\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#website\",\"url\":\"https:\/\/www.questionpro.com\/blog\/\",\"name\":\"QuestionPro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.questionpro.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\",\"name\":\"QuestionPro\",\"url\":\"https:\/\/www.questionpro.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"contentUrl\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"caption\":\"QuestionPro\"},\"image\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/questionpro\",\"https:\/\/twitter.com\/questionpro\",\"https:\/\/www.linkedin.com\/company\/questionpro\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/443b1c2aeec1dd398b91c1be333580c8\",\"name\":\"Harshad Deshpande\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5534268e892a0e479dfc74f8954da9c8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5534268e892a0e479dfc74f8954da9c8?s=96&d=mm&r=g\",\"caption\":\"Harshad Deshpande\"},\"description\":\"Director, Sales at QuestionPro. Empowering Organizations and Higher Ed with Research Survey Software and CX Solutions.\",\"url\":\"https:\/\/www.questionpro.com\/blog\/author\/harshad\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The role of big data in predicting customer expectations and improving customer experience | QuestionPro","description":"Back in 2014, Oracle stated that digital data will increase by over 4000% by the year 2020. 2 years down the line, given the pace of acceleration in","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.questionpro.com\/blog\/role-big-data-predicting-customer-expectations-improving-customer-experience\/","og_locale":"en_US","og_type":"article","og_title":"The role of big data in predicting customer expectations and improving customer experience | QuestionPro","og_description":"Back in 2014, Oracle stated that digital data will increase by over 4000% by the year 2020. 2 years down the line, given the pace of acceleration in","og_url":"https:\/\/www.questionpro.com\/blog\/role-big-data-predicting-customer-expectations-improving-customer-experience\/","og_site_name":"QuestionPro","article_publisher":"https:\/\/www.facebook.com\/questionpro","article_published_time":"2016-12-17T10:13:14+00:00","article_modified_time":"2023-08-22T05:53:53+00:00","og_image":[{"width":843,"height":504,"url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2016\/12\/The-role-of-big-data-in-predicting-customer-expectations.jpg","type":"image\/jpeg"}],"author":"Harshad Deshpande","twitter_card":"summary_large_image","twitter_creator":"@questionpro","twitter_site":"@questionpro","twitter_misc":{"Written by":"Harshad Deshpande","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.questionpro.com\/blog\/role-big-data-predicting-customer-expectations-improving-customer-experience\/#article","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/role-big-data-predicting-customer-expectations-improving-customer-experience\/"},"author":{"name":"Harshad Deshpande","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/443b1c2aeec1dd398b91c1be333580c8"},"headline":"The role of big data in predicting customer expectations and improving customer experience","datePublished":"2016-12-17T10:13:14+00:00","dateModified":"2023-08-22T05:53:53+00:00","mainEntityOfPage":{"@id":"https:\/\/www.questionpro.com\/blog\/role-big-data-predicting-customer-expectations-improving-customer-experience\/"},"wordCount":358,"commentCount":0,"publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/#organization"},"articleSection":["Workforce"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.questionpro.com\/blog\/role-big-data-predicting-customer-expectations-improving-customer-experience\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.questionpro.com\/blog\/role-big-data-predicting-customer-expectations-improving-customer-experience\/","url":"https:\/\/www.questionpro.com\/blog\/role-big-data-predicting-customer-expectations-improving-customer-experience\/","name":"The role of big data in predicting customer expectations and improving customer experience | QuestionPro","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/#website"},"datePublished":"2016-12-17T10:13:14+00:00","dateModified":"2023-08-22T05:53:53+00:00","description":"Back in 2014, Oracle stated that digital data will increase by over 4000% by the year 2020. 2 years down the line, given the pace of acceleration in","breadcrumb":{"@id":"https:\/\/www.questionpro.com\/blog\/role-big-data-predicting-customer-expectations-improving-customer-experience\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.questionpro.com\/blog\/role-big-data-predicting-customer-expectations-improving-customer-experience\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.questionpro.com\/blog\/role-big-data-predicting-customer-expectations-improving-customer-experience\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.questionpro.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Workforce","item":"https:\/\/www.questionpro.com\/blog\/category\/workforce-2\/"},{"@type":"ListItem","position":3,"name":"The role of big data in predicting customer expectations and improving customer experience"}]},{"@type":"WebSite","@id":"https:\/\/www.questionpro.com\/blog\/#website","url":"https:\/\/www.questionpro.com\/blog\/","name":"QuestionPro","description":"","publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.questionpro.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.questionpro.com\/blog\/#organization","name":"QuestionPro","url":"https:\/\/www.questionpro.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","contentUrl":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","caption":"QuestionPro"},"image":{"@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/questionpro","https:\/\/twitter.com\/questionpro","https:\/\/www.linkedin.com\/company\/questionpro\/"]},{"@type":"Person","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/443b1c2aeec1dd398b91c1be333580c8","name":"Harshad Deshpande","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5534268e892a0e479dfc74f8954da9c8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5534268e892a0e479dfc74f8954da9c8?s=96&d=mm&r=g","caption":"Harshad Deshpande"},"description":"Director, Sales at QuestionPro. Empowering Organizations and Higher Ed with Research Survey Software and CX Solutions.","url":"https:\/\/www.questionpro.com\/blog\/author\/harshad\/"}]}},"featured_image_src":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2016\/12\/The-role-of-big-data-in-predicting-customer-expectations.jpg","featured_image_src_square":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2016\/12\/The-role-of-big-data-in-predicting-customer-expectations.jpg","author_info":{"display_name":"Harshad Deshpande","author_link":"https:\/\/www.questionpro.com\/blog\/author\/harshad\/"},"_links":{"self":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/35353"}],"collection":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/comments?post=35353"}],"version-history":[{"count":2,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/35353\/revisions"}],"predecessor-version":[{"id":809133,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/35353\/revisions\/809133"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/media\/35354"}],"wp:attachment":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/media?parent=35353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/categories?post=35353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/tags?post=35353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}