{"id":358642,"date":"2022-05-18T11:00:53","date_gmt":"2022-05-18T18:00:53","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=358642"},"modified":"2023-08-03T07:50:44","modified_gmt":"2023-08-03T07:50:44","slug":"survey-goals","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/survey-goals\/","title":{"rendered":"Survey Goals: Step-by-Step Guide with Examples"},"content":{"rendered":"<h2><b>What are Survey Goals?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A survey goal is a target you want to achieve from the exercise of creating a questionnaire, distributing it to your audience, and gaining meaningful insights. However, the goal may vary depending on the business objectives and intent behind conducting a <a href=\"https:\/\/www.questionpro.com\/blog\/surveys\/\">survey<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The goal of the survey is to answer the \u2018why\u2019 for conducting the research. It\u2019s about what you want to achieve and knowing what is unknown currently. Think of what questions you are going to answer and how to collect the data for it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you have set the goal, you can break it down into objectives. Survey objectives can be considered action items that will help you achieve your end goal.<\/span><\/p>\n<p style=\"text-align: center;\"><strong><em>LEARN ABOUT:<\/em><\/strong> <a href=\"https:\/\/www.questionpro.com\/blog\/course-evaluation-survey-examples\/\">course evaluation survey examples<\/a><\/p>\n<h2><b>Importance of Survey Goals<\/b><\/h2>\n<ul>\n<li>\n<h3><span style=\"font-weight: 400;\">Clarity in thought<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Survey goals are important because they help you ask the right questions, using the question types, and selecting the appropriate distribution method. For instance, for market researchers conducting advanced research into user experience and preferences, it might be appropriate to do online interviews and run focus groups. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, it might be better to create an online <a href=\"https:\/\/www.questionpro.com\/survey-templates\/university-faculty-satisfaction-survey-template\/\">survey for university<\/a> students who want to find out more about the preferred clothing brand among consumers aged 18-35<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<ul>\n<li>\n<h3><span style=\"font-weight: 400;\">Move-in the right direction<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Having survey goals help you ensure you are on the right track. They define your strategy, allocate resources, and minimize your chances of going haywire. Once you\u2019ve clarity in thoughts about what you want to know from your audience, you can select the question types to collect the right type of data. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, a good research project needs qualitative and quantitative data analysis. However, at times some projects give more weightage to qualitative data such as emotions, body language, etc. In such cases, you must incorporate questions that explore and extract the experience your respondents went through.<\/span><\/p>\n<ul>\n<li>\n<h3><span style=\"font-weight: 400;\">Track your progress<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It becomes easier to track your progress when you have goals. The end goal becomes your target, i.e., the finishing point. Hence, comparing the progress made so far versus what needs to be done becomes possible. You can estimate the time it will take to reach the target and the resources needed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now that we have understood \u2018why\u2019 you should have survey goals, let\u2019s start by creating them!<\/span><\/p>\n<h2><b>Survey Goals Step-by-Step Guide<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Here\u2019s a step-by-step guide on how to set survey goals that help you make the most of your data collection exercise. Depending on your project requirements, you can add or remove any of the steps.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Identify your business objectives:<\/strong> This is the most important task of your project. List what you want to accomplish by conducting a survey. It can be cutting the cost of a product, improving the design or usability, adding more features, or making more revenue.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Map business objectives with survey goals:<\/strong> Once you have listed your business objectives, it\u2019s time to map these objectives with the corresponding survey goals. Think of ways you can achieve these business objectives through a survey. For example, if you want to make more money, then it can be done by selling more products or increasing the price of products. You can also sell higher-priced products in the market to make more revenue. However, you need to find the right audience and find out the right price at which your potential customers would be willing to pay. When the survey is done, track whether you could achieve your business objectives through a survey. You can also conduct multiple surveys for various targets and, in the end, measure the ROI for each survey.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Find your personas:<\/strong> Next, identify the target audience. Think about who is going to take the survey. Are they your existing customers, potential customers, employees, students, etc. Select your audience based on demographics and other parameters that the respondents must qualify for.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Draft your questionnaire:<\/strong> Think of questions that you want to answered from the survey data. Select the right <\/span><a href=\"https:\/\/www.questionpro.com\/article\/survey-question-answer-type.html\"><span style=\"font-weight: 400;\">survey question types<\/span><\/a><span style=\"font-weight: 400;\"> for your questionnaire that will help you collect data in the required format. For example, if you want to know the likelihood of your customers recommending your products and services to others, use NPS question. It has a numerical scale of options, making it easy to analyze the data. If you, instead, use a multiple choice question type, you can still analyze the data and calculate the number of people who would likely recommend you. However, it would be a tedious process without gaining the required insights.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Select distribution channels:<\/strong> Decide how your respondents are most likely to take the survey. You can send an email, embed on your website, post it on social media or send an SMS. You can even let them take an <a href=\"https:\/\/www.questionpro.com\/blog\/offline-survey-software\/\">offline survey<\/a> on a mobile app. Select the medium that has a minimum barrier to entry and where the respondents will have a great experience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Create the right reports:<\/strong> Once you have the responses, it\u2019s time to generate reports. Create <a href=\"https:\/\/www.questionpro.com\/features\/charts.html\">customized reports<\/a> that highlight the data points needed for making decisions. For instance, if you conduct a pricing research study, you can generate conjoint, maxdiff, TURF, or comparison reports to understand your audience\u2019s purchase behavior better. You can also automate this task using online tools to save time.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Share insights with stakeholders:<\/strong> Share reports with the internal and\/or external stakeholders. You can also let the respondents view how their choices stand as compared to the other survey takers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Set timelines for each survey objective:<\/strong> Last but not least, it\u2019s crucial to perform this exercise in a time-bound manner. Set deadlines for each step listed above to make sure you collect data and make sense of it at a point when it still holds value.<\/span><\/li>\n<\/ol>\n<h2><b>Survey Goals Examples<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Below are some examples of survey goals. You can take clues from them on what do you want to learn from the survey outcomes.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">NPS survey<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify promoters, passives, and detractors<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Find out ways to improve customer satisfaction<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Open a channel of communication<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Product satisfaction survey<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify usage patterns and most used features<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ideas for new features<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Areas of improvement<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Open a channel of communication<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sales strategy and Marketing messages<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Online course evaluation survey<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Student satisfaction<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Areas of improvement<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Faculty evaluation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quality of audio\/video<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In case you need any help with customizing survey objectives and goals for your business, get in touch with us. Our team of experienced professionals will guide you through your research project.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What are Survey Goals?\u00a0 A survey goal is a target you want to achieve from the exercise of creating a [&hellip;]<\/p>\n","protected":false},"author":57,"featured_media":358643,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[187],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Survey Goals: Step-by-Step Guide with Examples | QuestionPro<\/title>\n<meta name=\"description\" content=\"Learn how to set your customer survey goals with examples. Achieve survey objectives easily with the right tools and methodology.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/survey-goals\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Survey Goals: Step-by-Step Guide with Examples | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"Learn how to set your customer survey goals with examples. Achieve survey objectives easily with the right tools and methodology.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/survey-goals\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-18T18:00:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-03T07:50:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/05\/survey-goals.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"992\" \/>\n\t<meta property=\"og:image:height\" content=\"594\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Radhika Makhecha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Radhika Makhecha\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/survey-goals\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/survey-goals\/\"},\"author\":{\"name\":\"Radhika Makhecha\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/bb755aaf16264f4db11f3e81adabd792\"},\"headline\":\"Survey Goals: Step-by-Step Guide with Examples\",\"datePublished\":\"2022-05-18T18:00:53+00:00\",\"dateModified\":\"2023-08-03T07:50:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/survey-goals\/\"},\"wordCount\":1086,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\"},\"articleSection\":[\"Surveys\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/survey-goals\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/survey-goals\/\",\"name\":\"Survey Goals: Step-by-Step Guide with Examples | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#website\"},\"datePublished\":\"2022-05-18T18:00:53+00:00\",\"dateModified\":\"2023-08-03T07:50:44+00:00\",\"description\":\"Learn how to set your customer survey goals with examples. Achieve survey objectives easily with the right tools and methodology.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/survey-goals\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.questionpro.com\/blog\/survey-goals\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/survey-goals\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.questionpro.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Surveys\",\"item\":\"https:\/\/www.questionpro.com\/blog\/category\/survey-software\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Survey Goals: Step-by-Step Guide with Examples\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#website\",\"url\":\"https:\/\/www.questionpro.com\/blog\/\",\"name\":\"QuestionPro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.questionpro.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\",\"name\":\"QuestionPro\",\"url\":\"https:\/\/www.questionpro.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"contentUrl\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"caption\":\"QuestionPro\"},\"image\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/questionpro\",\"https:\/\/twitter.com\/questionpro\",\"https:\/\/www.linkedin.com\/company\/questionpro\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/bb755aaf16264f4db11f3e81adabd792\",\"name\":\"Radhika Makhecha\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/20666f63350a5ca60874de63d6139295?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/20666f63350a5ca60874de63d6139295?s=96&d=mm&r=g\",\"caption\":\"Radhika Makhecha\"},\"description\":\"Corporate Branding and Digital Marketing Senior Manager at QuestionPro. With over 13 years of experience in digital marketing and software development.\",\"url\":\"https:\/\/www.questionpro.com\/blog\/author\/radhika\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Survey Goals: Step-by-Step Guide with Examples | QuestionPro","description":"Learn how to set your customer survey goals with examples. Achieve survey objectives easily with the right tools and methodology.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.questionpro.com\/blog\/survey-goals\/","og_locale":"en_US","og_type":"article","og_title":"Survey Goals: Step-by-Step Guide with Examples | QuestionPro","og_description":"Learn how to set your customer survey goals with examples. Achieve survey objectives easily with the right tools and methodology.","og_url":"https:\/\/www.questionpro.com\/blog\/survey-goals\/","og_site_name":"QuestionPro","article_publisher":"https:\/\/www.facebook.com\/questionpro","article_published_time":"2022-05-18T18:00:53+00:00","article_modified_time":"2023-08-03T07:50:44+00:00","og_image":[{"width":992,"height":594,"url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/05\/survey-goals.jpg","type":"image\/jpeg"}],"author":"Radhika Makhecha","twitter_card":"summary_large_image","twitter_creator":"@questionpro","twitter_site":"@questionpro","twitter_misc":{"Written by":"Radhika Makhecha","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.questionpro.com\/blog\/survey-goals\/#article","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/survey-goals\/"},"author":{"name":"Radhika Makhecha","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/bb755aaf16264f4db11f3e81adabd792"},"headline":"Survey Goals: Step-by-Step Guide with Examples","datePublished":"2022-05-18T18:00:53+00:00","dateModified":"2023-08-03T07:50:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.questionpro.com\/blog\/survey-goals\/"},"wordCount":1086,"publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/#organization"},"articleSection":["Surveys"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.questionpro.com\/blog\/survey-goals\/","url":"https:\/\/www.questionpro.com\/blog\/survey-goals\/","name":"Survey Goals: Step-by-Step Guide with Examples | QuestionPro","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/#website"},"datePublished":"2022-05-18T18:00:53+00:00","dateModified":"2023-08-03T07:50:44+00:00","description":"Learn how to set your customer survey goals with examples. Achieve survey objectives easily with the right tools and methodology.","breadcrumb":{"@id":"https:\/\/www.questionpro.com\/blog\/survey-goals\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.questionpro.com\/blog\/survey-goals\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.questionpro.com\/blog\/survey-goals\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.questionpro.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Surveys","item":"https:\/\/www.questionpro.com\/blog\/category\/survey-software\/"},{"@type":"ListItem","position":3,"name":"Survey Goals: Step-by-Step Guide with Examples"}]},{"@type":"WebSite","@id":"https:\/\/www.questionpro.com\/blog\/#website","url":"https:\/\/www.questionpro.com\/blog\/","name":"QuestionPro","description":"","publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.questionpro.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.questionpro.com\/blog\/#organization","name":"QuestionPro","url":"https:\/\/www.questionpro.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","contentUrl":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","caption":"QuestionPro"},"image":{"@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/questionpro","https:\/\/twitter.com\/questionpro","https:\/\/www.linkedin.com\/company\/questionpro\/"]},{"@type":"Person","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/bb755aaf16264f4db11f3e81adabd792","name":"Radhika Makhecha","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/20666f63350a5ca60874de63d6139295?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/20666f63350a5ca60874de63d6139295?s=96&d=mm&r=g","caption":"Radhika Makhecha"},"description":"Corporate Branding and Digital Marketing Senior Manager at QuestionPro. With over 13 years of experience in digital marketing and software development.","url":"https:\/\/www.questionpro.com\/blog\/author\/radhika\/"}]}},"featured_image_src":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/05\/survey-goals.jpg","featured_image_src_square":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/05\/survey-goals.jpg","author_info":{"display_name":"Radhika Makhecha","author_link":"https:\/\/www.questionpro.com\/blog\/author\/radhika\/"},"_links":{"self":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/358642"}],"collection":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/comments?post=358642"}],"version-history":[{"count":5,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/358642\/revisions"}],"predecessor-version":[{"id":805335,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/358642\/revisions\/805335"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/media\/358643"}],"wp:attachment":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/media?parent=358642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/categories?post=358642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/tags?post=358642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}