{"id":361079,"date":"2022-06-14T13:09:09","date_gmt":"2022-06-14T20:09:09","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=361079"},"modified":"2023-08-21T07:00:36","modified_gmt":"2023-08-21T07:00:36","slug":"continuous-listening","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/continuous-listening\/","title":{"rendered":"Continuous Listening: Strategy, Creation &#038; Execution"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Part of any organization&#8217;s success is its ability to adapt to changing situations. The importance of giving your employees an opportunity to voice concerns and share recommendations has become remarkably clear, especially in recent years, where there have been many unknowns and employees seek clarity \u2014 and a path forward. So, how do you create this kind of commitment? By implementing a <\/span><b>continuous listening<\/b><span style=\"font-weight: 400;\"> strategy.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>What is a continuous listening strategy?<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Companies committed to their employee experience know they are not getting the complete picture if they sit and wait for feedback. A continuous listening strategy is all about having the resources and proactively getting <a href=\"https:\/\/www.questionpro.com\/blog\/continuous-feedback\/\">continuous feedback<\/a> on essential topics in your organization across the <a href=\"https:\/\/www.questionpro.com\/blog\/employee-lifecycle\/\">employee lifecycle<\/a>, often collected on a large scale via employee surveys and performance reviews, to get valuable data.<\/span><\/p>\n\n\n\n\t<div class=\"banner-section wf-section\" lang=\"\" >\n\t\t<div class=\"right-column-container\">\n\t\t\t<div class=\"bannerbg white\">\n\t\t\t\t<span class=\"h1-2\">Create memorable experiences based on real-time data, insights and advanced analysis.<\/span>\n\t\t\t\t<a href=\"#userliteForm\" data-toggle=\"modal\" class=\"button w-button\">Request Demo<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"userlite-modal modal fade\" id=\"userliteForm\" tabindex=\"-1\" role=\"dialog\" style=\"display: none;\">\n\t\t<div class=\"modal-dialog\" role=\"document\">\n\t\t\t<div class=\"modal-content\" role=\"document\">\n\t\t\t\t<div class=\"modal-body\">\n\t\t\t\t\t<div class=\"modal-header\">\n\t\t\t\t\t\t<button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n\t\t\t\t\t\t\t<i class=\"material-icons\">close<\/i>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"contact-us-form-wrapper contact-box\">\n\t\t\t\t\t\t<div class=\"userlite-form-wrapper\">\n\t\t\t\t\t\t\t<iframe src=\"https:\/\/www.questionpro.com\/userlite-form-blog-en.html?product=Workforce&amp;referralurl=https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/361079&amp;lang=en&amp;cat=workforce-2\" style=\"display: block;\" ><\/iframe>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"demo-form-wrapper success-message-div\" style=\"display:none\">\n\t\t\t\t\t\t\t<p class=\"success-message-para\"><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Surveys as the foundation<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">An effective continuous listening strategy asks the right questions, to the right people, at the right time. To execute an effective continuous listening strategy, the company must have adequate resources to obtain valuable feedback. Some examples are an <a href=\"https:\/\/www.questionpro.com\/blog\/onboarding-surveys-crucial\/\">onboarding survey<\/a>, a wellbeing survey, or various ways for managers, leaders, and HR to connect with their employees either on an individual basis or in small groups.<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>LEARN ABOUT:<\/strong> <a href=\"https:\/\/www.questionpro.com\/blog\/employee-experience-strategy\/\">Employee Experience Strategy<\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Let\u2019s start with surveys first. One way to prioritize what you want to know more about is by aligning the questions with your organizational values, mission, and where your organization wants to go. There are also emerging, common challenges across organizations, such as types of work arrangements, whether flexible, hybrid or otherwise, employee retention, creating a culture that doesn\u2019t cause employee burnout, etc.. To get you started, here&#8217;s a list of survey topic that may suit your current objectives and <a href=\"https:\/\/www.questionpro.com\/blog\/workforce-strategy\/\">employee strategy<\/a>:<\/span><\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.questionpro.com\/blog\/candidate-experience-surveys\/\"><span style=\"font-weight: 400;\">Candidate Experience surveys<\/span><\/a><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Onboarding surveys<\/span><\/li>\n\n\n\n<li><a href=\"https:\/\/www.questionpro.com\/blog\/avoiding-the-next-emerging-crisis-worker-burnout\/\"><span style=\"font-weight: 400;\">Wellbeing surveys<\/span><\/a><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Diversity &amp; Inclusion surveys<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Exit surveys<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Pulse surveys<\/span><\/li>\n\n\n\n<li><a href=\"https:\/\/www.questionpro.com\/workforce\/360-feedback\/\"><span style=\"font-weight: 400;\">360 feedback surveys<\/span><\/a><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Employee surveys provide HR with powerful data to create more urgency for leaders to take action based on the most critical challenges identified. Many leaders across organizations are data-driven in other parts of their business, so the same strategy will work well in understanding the current state of their teams, and how they can measure the efforts they put in for improving the key areas or opportunities.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Manager check-ins<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Managers can use employee survey data to guide conversations with their teams during their regular check-ins. Oftentimes in these meetings managers are likely to ask their employees how they are doing, receiving a \u201cfine\u201d response, and move on to more task-based conversations.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Using insights from employee surveys as a base, managers can ask more specific questions, such as \u201cAs you know, we recently ran a survey and we found out that people in our department feel overworked. This is really concerning as we want to make sure we have a healthy work environment. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Why don\u2019t we review the projects you currently have assigned to make sure you have enough time and the right resources to deliver based on expectations?\u201d This is just one of many examples of conversations that can be led based on data.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The most important part is that insights from surveys help managers better identify the key challenges so they can have a focused and constructive conversation with their team members about how to make smart improvements.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Continuous listening across the organization<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">In addition to meetings between employees and their managers, giving employees an opportunity to meet with leaders across the organization can be really powerful. Having a signup sheet where any employee can meet with any leader no matter the department or seniority is a really great way for employees to connect with those with who they usually may never cross paths within their daily work.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It provides a powerful opportunity for employees to share ideas and suggestions for areas that they are passionate about, with a leader who has the ability to make the fastest change.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This provides leaders with additional great ideas directly from their employees on ways to approach improvements that likely they would have never heard of. Having HR run a similar program themselves where employees can sign up to have conversations is another great way to shape a culture of continuous listening, where employees understand that their opinions and recommendations are extremely valuable to the organization.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">One of the main benefits of implementing employee surveys is connecting with your employees during any meaningful moment in their experience and the organization&#8217;s life cycle.&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1112\" height=\"800\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/06\/wf-img-1.png\" alt=\"continuous listening for employee journey\" class=\"wp-image-361102\"\/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Many organizations currently use surveys for the onboarding and exit process; the same process can be extended to other essential parts of the employee journey: recruitment and hiring, development, and retention.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">While no strategy is one-size-fits-all in the corporate world, organizations must pay close attention to the tools they use to improve employee engagement, particularly in a world where hybrid, remote, and flexible working have become paramount.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Executing a continuous listening strategy<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">There are different ways to effectively listen to your employees, and choosing the best continuous listening strategy will depend on your organization&#8217;s needs, culture, and business strategy. No matter your overall strategy, employee surveys are just about always the best way to get started, because they will create an inviting and confidential space where employees can share their opinions, and arm you with the perfect foundation to build the rest of your listening strategy upon.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Learn more about how to get ongoing feedback from your employees and start taking action to make a positive impact in your organization with <\/span><a href=\"https:\/\/www.questionpro.com\/workforce\/\"><span style=\"font-weight: 400;\">QuestionPro Workforce.<\/span><\/a><\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.questionpro.com\/workforce\/book-a-demo\/\" target=\"_blank\" rel=\"noopener\"><button>BOOK A DEMO<\/button><\/a>&nbsp; &nbsp; &nbsp; &nbsp;<a href=\"https:\/\/www.questionpro.com\/workforce\/\" target=\"_blank\" rel=\"noopener\"><button>LEARN MORE<\/button><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Part of any organization&#8217;s success is its ability to adapt to changing situations. The importance of giving your employees an [&hellip;]<\/p>\n","protected":false},"author":64,"featured_media":361112,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[179],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Continuous Listening: Strategy, Creation &amp; Execution | QuestionPro<\/title>\n<meta name=\"description\" content=\"A continuous listening strategy is all about having the resources and proactively getting feedback on essential topics in your organization.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/continuous-listening\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Continuous Listening: Strategy, Creation &amp; Execution | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"A continuous listening strategy is all about having the resources and proactively getting feedback on essential topics in your organization.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/continuous-listening\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-14T20:09:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-21T07:00:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/06\/continous-listening.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"992\" \/>\n\t<meta property=\"og:image:height\" content=\"594\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Guille Santana\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guille Santana\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/continuous-listening\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/continuous-listening\/\"},\"author\":{\"name\":\"Guille Santana\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/558d4d1b65ac348214f8036c9945ee9f\"},\"headline\":\"Continuous Listening: Strategy, Creation &#038; Execution\",\"datePublished\":\"2022-06-14T20:09:09+00:00\",\"dateModified\":\"2023-08-21T07:00:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/continuous-listening\/\"},\"wordCount\":936,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\"},\"articleSection\":[\"Workforce\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/continuous-listening\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/continuous-listening\/\",\"name\":\"Continuous Listening: Strategy, Creation & Execution | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#website\"},\"datePublished\":\"2022-06-14T20:09:09+00:00\",\"dateModified\":\"2023-08-21T07:00:36+00:00\",\"description\":\"A continuous listening strategy is all about having the resources and proactively getting feedback on essential topics in your organization.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/continuous-listening\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.questionpro.com\/blog\/continuous-listening\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/continuous-listening\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.questionpro.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Workforce\",\"item\":\"https:\/\/www.questionpro.com\/blog\/category\/workforce-2\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Continuous Listening: Strategy, Creation &#038; Execution\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#website\",\"url\":\"https:\/\/www.questionpro.com\/blog\/\",\"name\":\"QuestionPro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.questionpro.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\",\"name\":\"QuestionPro\",\"url\":\"https:\/\/www.questionpro.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"contentUrl\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"caption\":\"QuestionPro\"},\"image\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/questionpro\",\"https:\/\/twitter.com\/questionpro\",\"https:\/\/www.linkedin.com\/company\/questionpro\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/558d4d1b65ac348214f8036c9945ee9f\",\"name\":\"Guille Santana\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3c838ba6b760d073bebd77510df88c34?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3c838ba6b760d073bebd77510df88c34?s=96&d=mm&r=g\",\"caption\":\"Guille Santana\"},\"description\":\"Marketing Delivery Manager at QuestionPro\u2019s Employee Experience division. I\u2019m passionate about using data, creativity, and storytelling to help organizations build better, more fulfilling workplaces.\",\"url\":\"https:\/\/www.questionpro.com\/blog\/author\/guille-santana\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Continuous Listening: Strategy, Creation & Execution | QuestionPro","description":"A continuous listening strategy is all about having the resources and proactively getting feedback on essential topics in your organization.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.questionpro.com\/blog\/continuous-listening\/","og_locale":"en_US","og_type":"article","og_title":"Continuous Listening: Strategy, Creation & Execution | QuestionPro","og_description":"A continuous listening strategy is all about having the resources and proactively getting feedback on essential topics in your organization.","og_url":"https:\/\/www.questionpro.com\/blog\/continuous-listening\/","og_site_name":"QuestionPro","article_publisher":"https:\/\/www.facebook.com\/questionpro","article_published_time":"2022-06-14T20:09:09+00:00","article_modified_time":"2023-08-21T07:00:36+00:00","og_image":[{"width":992,"height":594,"url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/06\/continous-listening.jpg","type":"image\/jpeg"}],"author":"Guille Santana","twitter_card":"summary_large_image","twitter_creator":"@questionpro","twitter_site":"@questionpro","twitter_misc":{"Written by":"Guille Santana","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.questionpro.com\/blog\/continuous-listening\/#article","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/continuous-listening\/"},"author":{"name":"Guille Santana","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/558d4d1b65ac348214f8036c9945ee9f"},"headline":"Continuous Listening: Strategy, Creation &#038; Execution","datePublished":"2022-06-14T20:09:09+00:00","dateModified":"2023-08-21T07:00:36+00:00","mainEntityOfPage":{"@id":"https:\/\/www.questionpro.com\/blog\/continuous-listening\/"},"wordCount":936,"publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/#organization"},"articleSection":["Workforce"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.questionpro.com\/blog\/continuous-listening\/","url":"https:\/\/www.questionpro.com\/blog\/continuous-listening\/","name":"Continuous Listening: Strategy, Creation & Execution | QuestionPro","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/#website"},"datePublished":"2022-06-14T20:09:09+00:00","dateModified":"2023-08-21T07:00:36+00:00","description":"A continuous listening strategy is all about having the resources and proactively getting feedback on essential topics in your organization.","breadcrumb":{"@id":"https:\/\/www.questionpro.com\/blog\/continuous-listening\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.questionpro.com\/blog\/continuous-listening\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.questionpro.com\/blog\/continuous-listening\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.questionpro.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Workforce","item":"https:\/\/www.questionpro.com\/blog\/category\/workforce-2\/"},{"@type":"ListItem","position":3,"name":"Continuous Listening: Strategy, Creation &#038; Execution"}]},{"@type":"WebSite","@id":"https:\/\/www.questionpro.com\/blog\/#website","url":"https:\/\/www.questionpro.com\/blog\/","name":"QuestionPro","description":"","publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.questionpro.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.questionpro.com\/blog\/#organization","name":"QuestionPro","url":"https:\/\/www.questionpro.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","contentUrl":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","caption":"QuestionPro"},"image":{"@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/questionpro","https:\/\/twitter.com\/questionpro","https:\/\/www.linkedin.com\/company\/questionpro\/"]},{"@type":"Person","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/558d4d1b65ac348214f8036c9945ee9f","name":"Guille Santana","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3c838ba6b760d073bebd77510df88c34?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3c838ba6b760d073bebd77510df88c34?s=96&d=mm&r=g","caption":"Guille Santana"},"description":"Marketing Delivery Manager at QuestionPro\u2019s Employee Experience division. I\u2019m passionate about using data, creativity, and storytelling to help organizations build better, more fulfilling workplaces.","url":"https:\/\/www.questionpro.com\/blog\/author\/guille-santana\/"}]}},"featured_image_src":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/06\/continous-listening.jpg","featured_image_src_square":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/06\/continous-listening.jpg","author_info":{"display_name":"Guille Santana","author_link":"https:\/\/www.questionpro.com\/blog\/author\/guille-santana\/"},"_links":{"self":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/361079"}],"collection":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/users\/64"}],"replies":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/comments?post=361079"}],"version-history":[{"count":7,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/361079\/revisions"}],"predecessor-version":[{"id":808891,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/361079\/revisions\/808891"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/media\/361112"}],"wp:attachment":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/media?parent=361079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/categories?post=361079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/tags?post=361079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}