{"id":3626,"date":"2010-11-03T02:52:20","date_gmt":"2010-11-03T02:52:20","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=3626"},"modified":"2010-11-03T02:52:20","modified_gmt":"2010-11-03T02:52:20","slug":"free-webinar-tues-111610-at-900am-pst-brand-tracking-taking-the-pulse-on-your-brand","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/free-webinar-tues-111610-at-900am-pst-brand-tracking-taking-the-pulse-on-your-brand\/","title":{"rendered":"Free Webinar Tues 11\/16\/10 at 9:00AM PST: Brand Tracking \u2013 Taking the Pulse on Your Brand"},"content":{"rendered":"<p><a href=\"https:\/\/surveyanalytics.files.wordpress.com\/2010\/11\/personal-brand1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-1272\" title=\"personal-brand1\" src=\"https:\/\/surveyanalytics.files.wordpress.com\/2010\/11\/personal-brand1.jpg?w=300\"alt=\"image\" width=\"300\" height=\"235\" \/><\/a><strong>Tuesday<\/strong><\/p>\n<p><strong>November 16th, 2010<\/strong><\/p>\n<p><strong>9:00 AM PST<\/strong><\/p>\n<p><strong>Sign up Today: <\/strong><a href=\"https:\/\/www2.gotomeeting.com\/register\/702824130\">https:\/\/www2.gotomeeting.com\/register\/702824130<\/a><\/p>\n<p>Branding has been around since the beginning of times as a means to differentiate products. Did you know that the term \u201cbrand\u201d is derived from the old Norse word \u201cbrandr\u201d which means \u201cto burn\u201d and used in the context of marking livestock to identify the owners. Branding in the marketing context occurs in the consumer minds and the \u201cmarks\u201d not always come out as marketers intended, hence the need to implement brand tracking studies.<\/p>\n<p>Questions we&#8217;ll address in this webinar are:<\/p>\n<p>1.     What brand metrics should be tracked?<\/p>\n<p>2.     How often should a brand be tracked?<\/p>\n<p>3.     Who should be included in a brand tracking study?<\/p>\n<p>4.     How to interpret brand tracking metrics?<\/p>\n<p>We will discuss aspects of the implementation of a brand tracking study and how they allow marketers to monitor the health of the brand and provide insights into the effectiveness of marketing programs implemented by the company.<\/p>\n<p><strong>Sign up Today: <\/strong><a href=\"https:\/\/www2.gotomeeting.com\/register\/702824130\">https:\/\/www2.gotomeeting.com\/register\/702824130<\/a><\/p>\n<p><strong>About the speaker:<\/strong><\/p>\n<p><strong><a href=\"https:\/\/surveyanalytics.files.wordpress.com\/2010\/11\/michaela-mora-headshot.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1274\" title=\"michaela mora headshot\" src=\"https:\/\/surveyanalytics.files.wordpress.com\/2010\/11\/michaela-mora-headshot.jpeg\"alt=\"image\" width=\"80\" height=\"94\" \/><\/a><br \/>\n<\/strong><\/p>\n<p>Michaela Mora is the president of Relevant Insights, LLC (<a href=\"http:\/\/www.relevantinsights.com\/\">http:\/\/www.relevantinsights.com<\/a>), and a seasoned market researcher with more than 20 years of experience in industries such online subscription services, software, entertainment, offline and online retailing, automotive, travel, hospitality, consumer packaged goods, non-profit, insurance, and beverage among others. Using an ever evolving toolbox which includes multivariate analysis techniques, conjoint analysis, MaxDiff, latent class segmentation, and TURF analysis among others, Michaela has been involved in many studies including brand tracking studies, concept testing, <a class=\"wpil_keyword_link\" href=\"https:\/\/www.questionpro.com\/blog\/what-is-market-segmentation\/\"   title=\"market segmentation\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"38\">market segmentation<\/a>, customer satisfaction, A&amp;U, pricing research, copy testing, PR research and Web site optimization research. She helps clients with all aspects of a research project from design to field implementation, data analysis and reporting. Michaela holds a MS in Marketing Research from The University of Texas at Arlington, a MS in Marketing, Advertising and PR from Stockholm University, and a BS in Psychology from Havana University. She also holds a Professional Researcher Certification (PRC) at the Expert Level, issued by the Marketing Research Association (MRA).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tuesday November 16th, 2010 9:00 AM PST Sign up Today: https:\/\/www2.gotomeeting.com\/register\/702824130 Branding has been around since the beginning of times [&hellip;]<\/p>\n","protected":false},"author":74,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[6],"tags":[422],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Free Webinar Tues 11\/16\/10 at 9:00AM PST: Brand Tracking \u2013 Taking the Pulse on Your Brand | QuestionPro<\/title>\n<meta name=\"description\" content=\"Tuesday November 16th, 2010 9:00 AM PST Sign up Today: https:\/\/www2.gotomeeting.com\/register\/702824130 Branding has been around since the beginning of\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/free-webinar-tues-111610-at-900am-pst-brand-tracking-taking-the-pulse-on-your-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Free Webinar Tues 11\/16\/10 at 9:00AM PST: Brand Tracking \u2013 Taking the Pulse on Your Brand | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"Tuesday November 16th, 2010 9:00 AM PST Sign up Today: https:\/\/www2.gotomeeting.com\/register\/702824130 Branding has been around since the beginning of\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/free-webinar-tues-111610-at-900am-pst-brand-tracking-taking-the-pulse-on-your-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2010-11-03T02:52:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/surveyanalytics.files.wordpress.com\/2010\/11\/personal-brand1.jpg?w=300\" \/>\n<meta name=\"author\" content=\"Esther LaVielle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Esther LaVielle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/free-webinar-tues-111610-at-900am-pst-brand-tracking-taking-the-pulse-on-your-brand\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/free-webinar-tues-111610-at-900am-pst-brand-tracking-taking-the-pulse-on-your-brand\/\"},\"author\":{\"name\":\"Esther LaVielle\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/2609a5088a41bddcd765aeee4945ccf4\"},\"headline\":\"Free Webinar Tues 11\/16\/10 at 9:00AM PST: Brand Tracking \u2013 Taking the Pulse on Your Brand\",\"datePublished\":\"2010-11-03T02:52:20+00:00\",\"dateModified\":\"2010-11-03T02:52:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/free-webinar-tues-111610-at-900am-pst-brand-tracking-taking-the-pulse-on-your-brand\/\"},\"wordCount\":355,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\"},\"keywords\":[\"Webinar\"],\"articleSection\":[\"QuestionPro Products\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.questionpro.com\/blog\/free-webinar-tues-111610-at-900am-pst-brand-tracking-taking-the-pulse-on-your-brand\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/free-webinar-tues-111610-at-900am-pst-brand-tracking-taking-the-pulse-on-your-brand\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/free-webinar-tues-111610-at-900am-pst-brand-tracking-taking-the-pulse-on-your-brand\/\",\"name\":\"Free Webinar Tues 11\/16\/10 at 9:00AM PST: Brand Tracking \u2013 Taking the Pulse on Your Brand | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#website\"},\"datePublished\":\"2010-11-03T02:52:20+00:00\",\"dateModified\":\"2010-11-03T02:52:20+00:00\",\"description\":\"Tuesday November 16th, 2010 9:00 AM PST Sign up Today: https:\/\/www2.gotomeeting.com\/register\/702824130 Branding has been around since the beginning of\",\"breadcrumb\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/free-webinar-tues-111610-at-900am-pst-brand-tracking-taking-the-pulse-on-your-brand\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.questionpro.com\/blog\/free-webinar-tues-111610-at-900am-pst-brand-tracking-taking-the-pulse-on-your-brand\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/free-webinar-tues-111610-at-900am-pst-brand-tracking-taking-the-pulse-on-your-brand\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.questionpro.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"QuestionPro\",\"item\":\"https:\/\/www.questionpro.com\/blog\/category\/questionpro\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"QuestionPro Products\",\"item\":\"https:\/\/www.questionpro.com\/blog\/category\/questionpro\/questionpro_products\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Free Webinar Tues 11\/16\/10 at 9:00AM PST: Brand Tracking \u2013 Taking the Pulse on Your Brand\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#website\",\"url\":\"https:\/\/www.questionpro.com\/blog\/\",\"name\":\"QuestionPro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.questionpro.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\",\"name\":\"QuestionPro\",\"url\":\"https:\/\/www.questionpro.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"contentUrl\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"caption\":\"QuestionPro\"},\"image\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/questionpro\",\"https:\/\/twitter.com\/questionpro\",\"https:\/\/www.linkedin.com\/company\/questionpro\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/2609a5088a41bddcd765aeee4945ccf4\",\"name\":\"Esther LaVielle\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0ad2379820a7342029395882101cc737?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0ad2379820a7342029395882101cc737?s=96&d=mm&r=g\",\"caption\":\"Esther LaVielle\"},\"url\":\"https:\/\/www.questionpro.com\/blog\/author\/ermahlvl\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Free Webinar Tues 11\/16\/10 at 9:00AM PST: Brand Tracking \u2013 Taking the Pulse on Your Brand | QuestionPro","description":"Tuesday November 16th, 2010 9:00 AM PST Sign up Today: https:\/\/www2.gotomeeting.com\/register\/702824130 Branding has been around since the beginning of","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.questionpro.com\/blog\/free-webinar-tues-111610-at-900am-pst-brand-tracking-taking-the-pulse-on-your-brand\/","og_locale":"en_US","og_type":"article","og_title":"Free Webinar Tues 11\/16\/10 at 9:00AM PST: Brand Tracking \u2013 Taking the Pulse on Your Brand | QuestionPro","og_description":"Tuesday November 16th, 2010 9:00 AM PST Sign up Today: https:\/\/www2.gotomeeting.com\/register\/702824130 Branding has been around since the beginning of","og_url":"https:\/\/www.questionpro.com\/blog\/free-webinar-tues-111610-at-900am-pst-brand-tracking-taking-the-pulse-on-your-brand\/","og_site_name":"QuestionPro","article_publisher":"https:\/\/www.facebook.com\/questionpro","article_published_time":"2010-11-03T02:52:20+00:00","og_image":[{"url":"https:\/\/surveyanalytics.files.wordpress.com\/2010\/11\/personal-brand1.jpg?w=300"}],"author":"Esther LaVielle","twitter_card":"summary_large_image","twitter_creator":"@questionpro","twitter_site":"@questionpro","twitter_misc":{"Written by":"Esther LaVielle","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.questionpro.com\/blog\/free-webinar-tues-111610-at-900am-pst-brand-tracking-taking-the-pulse-on-your-brand\/#article","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/free-webinar-tues-111610-at-900am-pst-brand-tracking-taking-the-pulse-on-your-brand\/"},"author":{"name":"Esther LaVielle","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/2609a5088a41bddcd765aeee4945ccf4"},"headline":"Free Webinar Tues 11\/16\/10 at 9:00AM PST: Brand Tracking \u2013 Taking the Pulse on Your Brand","datePublished":"2010-11-03T02:52:20+00:00","dateModified":"2010-11-03T02:52:20+00:00","mainEntityOfPage":{"@id":"https:\/\/www.questionpro.com\/blog\/free-webinar-tues-111610-at-900am-pst-brand-tracking-taking-the-pulse-on-your-brand\/"},"wordCount":355,"commentCount":0,"publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/#organization"},"keywords":["Webinar"],"articleSection":["QuestionPro Products"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.questionpro.com\/blog\/free-webinar-tues-111610-at-900am-pst-brand-tracking-taking-the-pulse-on-your-brand\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.questionpro.com\/blog\/free-webinar-tues-111610-at-900am-pst-brand-tracking-taking-the-pulse-on-your-brand\/","url":"https:\/\/www.questionpro.com\/blog\/free-webinar-tues-111610-at-900am-pst-brand-tracking-taking-the-pulse-on-your-brand\/","name":"Free Webinar Tues 11\/16\/10 at 9:00AM PST: Brand Tracking \u2013 Taking the Pulse on Your Brand | QuestionPro","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/#website"},"datePublished":"2010-11-03T02:52:20+00:00","dateModified":"2010-11-03T02:52:20+00:00","description":"Tuesday November 16th, 2010 9:00 AM PST Sign up Today: https:\/\/www2.gotomeeting.com\/register\/702824130 Branding has been around since the beginning of","breadcrumb":{"@id":"https:\/\/www.questionpro.com\/blog\/free-webinar-tues-111610-at-900am-pst-brand-tracking-taking-the-pulse-on-your-brand\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.questionpro.com\/blog\/free-webinar-tues-111610-at-900am-pst-brand-tracking-taking-the-pulse-on-your-brand\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.questionpro.com\/blog\/free-webinar-tues-111610-at-900am-pst-brand-tracking-taking-the-pulse-on-your-brand\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.questionpro.com\/blog\/"},{"@type":"ListItem","position":2,"name":"QuestionPro","item":"https:\/\/www.questionpro.com\/blog\/category\/questionpro\/"},{"@type":"ListItem","position":3,"name":"QuestionPro Products","item":"https:\/\/www.questionpro.com\/blog\/category\/questionpro\/questionpro_products\/"},{"@type":"ListItem","position":4,"name":"Free Webinar Tues 11\/16\/10 at 9:00AM PST: Brand Tracking \u2013 Taking the Pulse on Your Brand"}]},{"@type":"WebSite","@id":"https:\/\/www.questionpro.com\/blog\/#website","url":"https:\/\/www.questionpro.com\/blog\/","name":"QuestionPro","description":"","publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.questionpro.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.questionpro.com\/blog\/#organization","name":"QuestionPro","url":"https:\/\/www.questionpro.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","contentUrl":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","caption":"QuestionPro"},"image":{"@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/questionpro","https:\/\/twitter.com\/questionpro","https:\/\/www.linkedin.com\/company\/questionpro\/"]},{"@type":"Person","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/2609a5088a41bddcd765aeee4945ccf4","name":"Esther LaVielle","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0ad2379820a7342029395882101cc737?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0ad2379820a7342029395882101cc737?s=96&d=mm&r=g","caption":"Esther LaVielle"},"url":"https:\/\/www.questionpro.com\/blog\/author\/ermahlvl\/"}]}},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Esther LaVielle","author_link":"https:\/\/www.questionpro.com\/blog\/author\/ermahlvl\/"},"_links":{"self":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/3626"}],"collection":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/comments?post=3626"}],"version-history":[{"count":1,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/3626\/revisions"}],"predecessor-version":[{"id":986277,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/3626\/revisions\/986277"}],"wp:attachment":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/media?parent=3626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/categories?post=3626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/tags?post=3626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}