

{"id":36533,"date":"2017-01-20T06:00:46","date_gmt":"2017-01-20T14:00:46","guid":{"rendered":"http:\/\/www.questionpro.com\/blog\/?p=36533\/"},"modified":"2017-01-20T06:00:46","modified_gmt":"2017-01-20T14:00:46","slug":"collecting-survey-responses-platform-simplicity","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/collecting-survey-responses-platform-simplicity\/","title":{"rendered":"Collecting Survey Responses &#038; Platform Simplicity"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">For the <a href=\"https:\/\/www.questionpro.com\">QuestionPro Platform<\/a>, the most prominent method of receiving high quality insights is ensuring that the experience of <\/span><span style=\"font-weight: 400;\">collecting survey responses<\/span><span style=\"font-weight: 400;\">\u00a0is pleasurable. This involves many key pieces, but it begins with the survey editing experience. Before going any deeper into this, I want to take a step back and explain how we intentionally structured the workspace, for creating and editing surveys, around the survey answering\u00a0experience.<\/span><\/p>\n<p>To maintain simplicity while creating a survey, the platform contains only two types of areas: the left-hand column and the right-hand column.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-36537\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2017\/01\/image1.png\"alt=\"image\" width=\"537\" height=\"499\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The blue area on the left-hand side of the diagram is where questions can be modified. We <\/span><b>only allow content<\/b><span style=\"font-weight: 400;\"> editing to take place this area, giving the user only one way to edit any question\u2019s content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The red area on the right-hand side is where we can do two things: modify properties of the survey and add questions. The purpose behind this red area is so that the settings modified in the red area changes the structure or meta structure of the blue area and can be seen in real-time. For a good example to see how this works in action, try modifying the \u201cSurvey theme\u201d in the right-hand column\u2014you will notice that we are simultaneously modifying the look and feel of the left-hand area.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This UI guideline is a very simple way of <\/span><b>giving you context<\/b><span style=\"font-weight: 400;\"> while you work on the survey.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Does it feel right? Practice Content Skimming<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-36599\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2017\/01\/image1-1.png\"alt=\"image\" width=\"537\" height=\"469\" \/><\/p>\n<p><span style=\"font-weight: 400;\">After the survey has been created, we\u2019re guessing that you will want the ability to quickly see if it feels right\u2014are you asking the right questions with the least amount of survey respondent fatigue when collecting survey responses? To find this answer, you will want <\/span><b>to skim through the questions<\/b><span style=\"font-weight: 400;\"> and also focus in on some advanced question properties at the same time. The short length of the content on the right side creates an <\/span><b>F shaped pattern<\/b><span style=\"font-weight: 400;\">, which was popularized by <\/span><a href=\"https:\/\/www.nngroup.com\/articles\/f-shaped-pattern-reading-web-content\/\"><span style=\"font-weight: 400;\">Jakob Nielson<\/span><\/a><span style=\"font-weight: 400;\"> to enable quick skimming of content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The platform also contains a <\/span><b>compact view<\/b><span style=\"font-weight: 400;\"> that displays only the question text, helping users easily see any progression of the questions, rather than focusing on the answer options.<\/span><\/p>\n<p>If you would like to see more of\u00a0QuestionPro&#8217;s platform and features, <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do\">start a free trial<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For the QuestionPro Platform, the most prominent method of receiving high quality insights is ensuring that the experience of collecting [&hellip;]<\/p>\n","protected":false},"author":61,"featured_media":36606,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[203,187],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Collecting Survey Responses &amp; Platform Simplicity | QuestionPro<\/title>\n<meta name=\"description\" content=\"Learn how QuestionPro&#039;s intentionally designed, simplistic platform can bring out the best when creating surveys and collecting survey responses.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/collecting-survey-responses-platform-simplicity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Collecting Survey Responses &amp; Platform Simplicity | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"Learn how QuestionPro&#039;s intentionally designed, simplistic platform can bring out the best when creating surveys and collecting survey responses.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/collecting-survey-responses-platform-simplicity\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-20T14:00:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2017\/01\/bigstock-portrait-of-a-person-holding-h-87248921.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anup Surendran\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anup Surendran\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/collecting-survey-responses-platform-simplicity\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/collecting-survey-responses-platform-simplicity\/\"},\"author\":{\"name\":\"Anup Surendran\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/e684f5b706a71ab8ac636fe2939d8cea\"},\"headline\":\"Collecting Survey Responses &#038; Platform Simplicity\",\"datePublished\":\"2017-01-20T14:00:46+00:00\",\"dateModified\":\"2017-01-20T14:00:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/collecting-survey-responses-platform-simplicity\/\"},\"wordCount\":387,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\"},\"articleSection\":[\"Market Research\",\"Surveys\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.questionpro.com\/blog\/collecting-survey-responses-platform-simplicity\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/collecting-survey-responses-platform-simplicity\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/collecting-survey-responses-platform-simplicity\/\",\"name\":\"Collecting Survey Responses & Platform Simplicity | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#website\"},\"datePublished\":\"2017-01-20T14:00:46+00:00\",\"dateModified\":\"2017-01-20T14:00:46+00:00\",\"description\":\"Learn how QuestionPro's intentionally designed, simplistic platform can bring out the best when creating surveys and collecting survey responses.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/collecting-survey-responses-platform-simplicity\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.questionpro.com\/blog\/collecting-survey-responses-platform-simplicity\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/collecting-survey-responses-platform-simplicity\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.questionpro.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Collecting Survey Responses &#038; Platform Simplicity\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#website\",\"url\":\"https:\/\/www.questionpro.com\/blog\/\",\"name\":\"QuestionPro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.questionpro.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\",\"name\":\"QuestionPro\",\"url\":\"https:\/\/www.questionpro.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"contentUrl\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"caption\":\"QuestionPro\"},\"image\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/questionpro\",\"https:\/\/twitter.com\/questionpro\",\"https:\/\/www.linkedin.com\/company\/questionpro\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/e684f5b706a71ab8ac636fe2939d8cea\",\"name\":\"Anup Surendran\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/96f26a8bffc4de7ab3c9ba2f238575ca?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/96f26a8bffc4de7ab3c9ba2f238575ca?s=96&d=mm&r=g\",\"caption\":\"Anup Surendran\"},\"description\":\"VP Product Growth at QuestionPro. Focused SaaS Companies. Growth Marketing, Marketing Strategy, Pricing Strategy, and Product Marketing.\",\"url\":\"https:\/\/www.questionpro.com\/blog\/author\/anup\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Collecting Survey Responses & Platform Simplicity | QuestionPro","description":"Learn how QuestionPro's intentionally designed, simplistic platform can bring out the best when creating surveys and collecting survey responses.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.questionpro.com\/blog\/collecting-survey-responses-platform-simplicity\/","og_locale":"en_US","og_type":"article","og_title":"Collecting Survey Responses & Platform Simplicity | QuestionPro","og_description":"Learn how QuestionPro's intentionally designed, simplistic platform can bring out the best when creating surveys and collecting survey responses.","og_url":"https:\/\/www.questionpro.com\/blog\/collecting-survey-responses-platform-simplicity\/","og_site_name":"QuestionPro","article_publisher":"https:\/\/www.facebook.com\/questionpro","article_published_time":"2017-01-20T14:00:46+00:00","og_image":[{"width":900,"height":600,"url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2017\/01\/bigstock-portrait-of-a-person-holding-h-87248921.jpg","type":"image\/jpeg"}],"author":"Anup Surendran","twitter_card":"summary_large_image","twitter_creator":"@questionpro","twitter_site":"@questionpro","twitter_misc":{"Written by":"Anup Surendran","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.questionpro.com\/blog\/collecting-survey-responses-platform-simplicity\/#article","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/collecting-survey-responses-platform-simplicity\/"},"author":{"name":"Anup Surendran","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/e684f5b706a71ab8ac636fe2939d8cea"},"headline":"Collecting Survey Responses &#038; Platform Simplicity","datePublished":"2017-01-20T14:00:46+00:00","dateModified":"2017-01-20T14:00:46+00:00","mainEntityOfPage":{"@id":"https:\/\/www.questionpro.com\/blog\/collecting-survey-responses-platform-simplicity\/"},"wordCount":387,"commentCount":0,"publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/#organization"},"articleSection":["Market Research","Surveys"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.questionpro.com\/blog\/collecting-survey-responses-platform-simplicity\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.questionpro.com\/blog\/collecting-survey-responses-platform-simplicity\/","url":"https:\/\/www.questionpro.com\/blog\/collecting-survey-responses-platform-simplicity\/","name":"Collecting Survey Responses & Platform Simplicity | QuestionPro","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/#website"},"datePublished":"2017-01-20T14:00:46+00:00","dateModified":"2017-01-20T14:00:46+00:00","description":"Learn how QuestionPro's intentionally designed, simplistic platform can bring out the best when creating surveys and collecting survey responses.","breadcrumb":{"@id":"https:\/\/www.questionpro.com\/blog\/collecting-survey-responses-platform-simplicity\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.questionpro.com\/blog\/collecting-survey-responses-platform-simplicity\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.questionpro.com\/blog\/collecting-survey-responses-platform-simplicity\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.questionpro.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Collecting Survey Responses &#038; Platform Simplicity"}]},{"@type":"WebSite","@id":"https:\/\/www.questionpro.com\/blog\/#website","url":"https:\/\/www.questionpro.com\/blog\/","name":"QuestionPro","description":"","publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.questionpro.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.questionpro.com\/blog\/#organization","name":"QuestionPro","url":"https:\/\/www.questionpro.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","contentUrl":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","caption":"QuestionPro"},"image":{"@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/questionpro","https:\/\/twitter.com\/questionpro","https:\/\/www.linkedin.com\/company\/questionpro\/"]},{"@type":"Person","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/e684f5b706a71ab8ac636fe2939d8cea","name":"Anup Surendran","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/96f26a8bffc4de7ab3c9ba2f238575ca?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/96f26a8bffc4de7ab3c9ba2f238575ca?s=96&d=mm&r=g","caption":"Anup Surendran"},"description":"VP Product Growth at QuestionPro. Focused SaaS Companies. Growth Marketing, Marketing Strategy, Pricing Strategy, and Product Marketing.","url":"https:\/\/www.questionpro.com\/blog\/author\/anup\/"}]}},"featured_image_src":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2017\/01\/bigstock-portrait-of-a-person-holding-h-87248921.jpg","featured_image_src_square":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2017\/01\/bigstock-portrait-of-a-person-holding-h-87248921.jpg","author_info":{"display_name":"Anup Surendran","author_link":"https:\/\/www.questionpro.com\/blog\/author\/anup\/"},"_links":{"self":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/36533"}],"collection":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/users\/61"}],"replies":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/comments?post=36533"}],"version-history":[{"count":0,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/36533\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/media\/36606"}],"wp:attachment":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/media?parent=36533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/categories?post=36533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/tags?post=36533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}