{"id":3716,"date":"2010-11-17T08:08:41","date_gmt":"2010-11-17T16:08:41","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=3716"},"modified":"2010-11-17T08:08:41","modified_gmt":"2010-11-17T16:08:41","slug":"how-to-present-research-data-in-a-way-that-inspires-action","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/how-to-present-research-data-in-a-way-that-inspires-action\/","title":{"rendered":"How to Present Research Data in a Way that Inspires Action"},"content":{"rendered":"

It’s one thing to collect data and feedback – but quite another to analyze and present the data in a way that is clear and inspires action.<\/p>\n

The Power Presentation Outline<\/p>\n

Here’s a presentation outline that you can use the next time you have to put together a killer presentation using research data.<\/p>\n

    \n
  1. The Burning Issue.<\/strong> This is a single statement that takes about 10 seconds to say and makes the audience take notice. \u00a0A great example would be something like “Every minute we spend in a meeting, one of our customers has chosen another company to do business with.” \u00a0You can already feel the power of that statement – and even more importantly – you can’t MAKE this kind of statement without data. \u00a0If you’re pulling a presentation like this together, you’ll find that while your presentation opens with the Burning Issue Statement — it’s often the very last thing you will figure out as you go through the outline.<\/li>\n
  2. How the Burning Issue Came to Be — WHAT HAPPENED?! <\/strong> In the previous section, your audience most likely reacted with a “WHAT?! \u00a0How can you say something like that?!” \u00a0And in this section – it’s up to you to explain the facts that have led you to such an audacious statement. \u00a0 \u00a0This is the section where all your wonderful action research<\/a> findings go. \u00a0Here’s a helpful hint. \u00a0If you’re doing charts or a PowerPoint – remember to make the header portion a conclusion statement that supports your burning issue. \u00a0For example “200 Incoming Sales Calls Answered by 1 Person” then show a chart with incoming calls against the number of customer service reps.<\/li>\n
  3. Your Brilliant Idea.<\/strong> By the time you’re done with your background presentation of data above, your audience should be begging to know – “What should we do?!” \u00a0And this is the section where you wrap up your analysis into some wonderfully brilliant and exciting recommendations. \u00a0Remember to use lots of pictures and show how each recommendation will improve the situation.<\/li>\n
  4. Why it’s Good For You – The Payoff:<\/strong> Finally, don’t forget to tell the audience why your recommendations are so great for them. \u00a0Give them the payoff in terms of how they will experience the benefits of your brilliant idea. \u00a0Get them thinking about how wonderful and easy their life will be with your solutions and recommendations in place.<\/li>\n
  5. Tell Them What to Do.<\/strong> Don’t forget the call to action. \u00a0What do you want your audience to do? \u00a0Don’t even begin without knowing what you want them to do — and be prepared to do that. \u00a0For example, if you want to schedule another meeting – be sure that everyone has their calendars on hand to schedule that. \u00a0Do you want them to sign something? \u00a0Be sure to have copies ready and available.\u00a0\u00a0The biggest mistake people make in communicating data findings is NOT having a call to action and being prepared to get the audience moving.<\/li>\n<\/ol>\n

    Final Hints on Slides and Other Forms of Presentation<\/strong><\/p>\n

      \n
    • Treat your presentation of data like a story. \u00a0Workout the characters, the problem, the solution, etc. \u00a0This gets the audience involved in the outcome.<\/li>\n
    • Use PowerPoint – Powerfully. \u00a0Treat your PowerPoint like a TV screen. \u00a0You wouldn’t want to watch TV if it was nothing but text and charts – so don’t make your audience look at that kind of PowerPoint presentation. \u00a0Use LOTS of pictures and few words. \u00a0In try to stick to 5 words per slide. \u00a0Use pictures to communicate emotion and the essence of what’s being conveyed.<\/li>\n
    • Create a video! \u00a0Video technology has become so accessible to everyone that it’s insane not to use it to get your point across. \u00a0Use video to show comparisons, demonstrations or provide evidence of your observations.<\/li>\n<\/ul>\n

      Remember, today’s technology and tools have freed researchers up to make our data meaningful to our audience – so let’s communicate it powerfully.<\/p>\n

       <\/p>\n","protected":false},"excerpt":{"rendered":"

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