{"id":3733,"date":"2010-11-22T12:57:19","date_gmt":"2010-11-22T12:57:19","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=3733"},"modified":"2010-11-22T12:57:19","modified_gmt":"2010-11-22T12:57:19","slug":"spendshift-author-lays-out-holiday-shopping-trends-and-predictions","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/spendshift-author-lays-out-holiday-shopping-trends-and-predictions\/","title":{"rendered":"&#8220;SpendShift&#8221; Author Lays Out Holiday Shopping Trends and Predictions"},"content":{"rendered":"<p><em><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-3734 size-full\" title=\"spendshift\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2010\/11\/spendshift.jpg\" alt=\"image\" width=\"109\" height=\"160\" \/>As the book editor for Small Business Trends, I receive tons of books to review. \u00a0Most of them are books about small business in general and don&#8217;t really apply to market research. \u00a0But the other day, I received this email from the publisher that I thought you would enjoy because it gives us insight about what awaits the retail markets as this year&#8217;s consumers hit the shopping malls and web sites.<\/em><\/p>\n<p>Consumers will still spend this Black Friday ($500 billion in fact), says Y&amp;R consumer expert\u00a0<strong>John Gerzema,<\/strong> author of the Wall Street Journal bestseller <a href=\"http:\/\/www.diymarketers.com\/2010\/11\/22\/3-books-to-help-you-manage-profitably-in-a-post-crisis-economy\/\" target=\"_blank\" rel=\"noopener noreferrer\">Spend Shift.<\/a><\/p>\n<p>But look for less\u00a0<span style=\"text-decoration: underline;\">mindless <\/span>spending on gadgets and appliances, and greater luxury goods&#8217; performance as shoppers invest in fewer, more\u00a0<span style=\"text-decoration: underline;\">mindful<\/span> items of higher quality.\u00a0 Key mantras this holiday season are<em>&#8216;quality over quantity&#8217;<\/em> and \u2018<em>better instead of more<\/em>.&#8217;<\/p>\n<ul>\n<li>Brands like\u00a0<strong>ETSY, <\/strong>offering alternatives in \u2018handmade Christmas\u2019 gifts including digital and artisinal choices, will be hot this season, as 65% of Americans are more interested in learning new skills since the recession, so they can do more themselves and rely less on others;<\/li>\n<\/ul>\n<ul>\n<li>Look for\u00a0<strong>Zappos.com<\/strong> to win the online shoe retailing war with its celebrated customer service, while brands like\u00a0<strong>Foot Locker<\/strong> decline (down 20% in usage). \u00a0Even though Black Friday shoppers are deal-oriented, 72% of American shoppers are now willing to pay more for products\/services offered by companies with solid customer service reputations;<\/li>\n<li>Premium brands expect a\u00a0<em>surge,<\/em> i.e.,\u00a0<strong>Burberry<\/strong> up 15% in brand strength;\u00a0<strong>Theory<\/strong> up 59% in usage and\u00a0<strong>Whole Foods <\/strong>up 10% in usage;<\/li>\n<\/ul>\n<ul>\n<li>Mass market mainstays may find\u00a0<em>decline<\/em>, i.e.,\u00a0<strong>Old Navy<\/strong> (down 15% in usage);\u00a0<strong>Safeway<\/strong> (down 23% in usage), and\u00a0<strong>Nestle<\/strong> (down 17% in usage);<\/li>\n<\/ul>\n<ul>\n<li>Expect<strong> Walmart <\/strong>to exceed expectations this Black Friday. Why? In part because 65% of American shoppers are now willing to pay a premium for companies that contribute to their local community &#8212; the success of Wal-Mart\u2019s locally grown food initiative and independent brands is proof.<\/li>\n<\/ul>\n<p>In addition to<strong> SPEND SHIFT<\/strong>, John Gerzema is author of\u00a0<em>The Brand Bubble<\/em>, which was named a best business book of the year by Amazon.com and\u00a0<em>strategy+business<\/em>. He has appeared on the Fox Business Network, Marketplace and other networks. More details at\u00a0<a title=\"http:\/\/www.johngerzema.com\/\" href=\"http:\/\/www.johngerzema.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.johngerzema.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the book editor for Small Business Trends, I receive tons of books to review. \u00a0Most of them are books [&hellip;]<\/p>\n","protected":false},"author":128,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[180],"tags":[853,428],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;SpendShift&quot; Author Lays Out Holiday Shopping Trends and Predictions | QuestionPro<\/title>\n<meta name=\"description\" content=\"As the book editor for Small Business Trends, I receive tons of books to review. \u00a0Most of them are books about small business in general and don&#039;t really\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/spendshift-author-lays-out-holiday-shopping-trends-and-predictions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;SpendShift&quot; 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