{"id":3738,"date":"2010-11-24T07:41:25","date_gmt":"2010-11-24T07:41:25","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=3738"},"modified":"2010-11-24T07:41:25","modified_gmt":"2010-11-24T07:41:25","slug":"use-extra-value-ethical-bribery-to-increase-response-rates","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/use-extra-value-ethical-bribery-to-increase-response-rates\/","title":{"rendered":"Use Extra Value Ethical Bribery to Increase Response Rates"},"content":{"rendered":"

<\/p>\n

About two weeks ago I organized and participated in a webinar for a client. \u00a0It was a paid webinar and the registrants would also receive the recording after the event. \u00a0As is usual, there were people registered for the webinar who could not attend – but had paid.<\/p>\n

As is standard practice, after the webinar, we did a survey but instead of giving the registrants immediate access to the recorded presentation – I decided to give it as a reward for finishing the survey.<\/p>\n

This was a wonderful move on my part because — the last time I simply sent a feedback survey – out of the 25 attendees only 1 responded. \u00a0But this time, \u00a0I got over half of the registered attendees responding within the first day. \u00a0So I’m thrilled!<\/p>\n

Is this a bribe?<\/strong><\/p>\n

In direct marketing circles, we call this an “ethical bribe.” \u00a0In other words, you give someone something of value in exchange for something THEY have of value to us — in this case, their feedback.<\/p>\n

This isn’t new in market research, in that we often give rewards or gifts for people to complete a survey. \u00a0One thing I’ve found however, is that these days, information that your audience is interested in actually seems to have pulled higher response rates for ME.<\/p>\n

Has it been the same for you? \u00a0What tips and tricks do you have for increasing response rates?<\/p>\n","protected":false},"excerpt":{"rendered":"

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