{"id":37384,"date":"2017-02-08T06:42:18","date_gmt":"2017-02-08T14:42:18","guid":{"rendered":"http:\/\/www.questionpro.com\/blog\/?p=37384\/"},"modified":"2023-05-24T06:56:15","modified_gmt":"2023-05-24T06:56:15","slug":"online-surveys-memory-data-questionpro-custom-variables","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/online-surveys-memory-data-questionpro-custom-variables\/","title":{"rendered":"Online Surveys with Memory &#8211; Store and Pass survey data using QuestionPro Custom Variables"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-37706 aligncenter\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2017\/02\/Online-Surveys-with-Memory.jpg\" alt=\"image\" width=\"624\" height=\"373\" \/><\/p>\n<p>Online surveys are exponentially more than just a digital versions of paper surveys. Among several features that allow you to do everything from using pre-designed templates and frameworks to real-time reporting and analytics, one particular aspect of QuestionPro Surveys is that of Custom Variables.<\/p>\n<p><strong>So what are Custom Variables?<\/strong><\/p>\n<p>Custom variables can be seen as empty pocket used for storing data. Once you assign a certain data to this pocket from the backend \u2013 such as respondent demographics or answer to a specific survey question, data that can be carried throughout the survey.<\/p>\n<p>In other words, custom variables can be used to capture and \u201cremember\u201d the information entered by the respondent during the survey.<\/p>\n<p><strong>How and when should you use Custom Variables?<\/strong><\/p>\n<p>Custom Variables have a very specific role \u2013 to capture data and carry it onto another survey question when called upon.<\/p>\n<p>There are 2 ways to do this :<\/p>\n<p>1.) Advanced Dynamic Replacement (in Surveys) : Suppose a brand only has information that a customer visited their store. Now the first survey question will capture which store location and what product the customer bought.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-37676\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2017\/02\/14-1.jpg\" alt=\"image\" width=\"626\" height=\"180\" \/><\/p>\n<p>Now the <a href=\"https:\/\/www.questionpro.com\/blog\/follow-up-questions\/\">follow up question<\/a> will be to understand how their experience was at the store using the information that was gathered from the previous question.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-37682\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2017\/02\/14-2.jpg\" alt=\"image\" width=\"587\" height=\"294\" \/><\/p>\n<p><span style=\"font-weight: 400;\">And now this is how the next question will appear to the respondent.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-37688\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2017\/02\/14-3.jpg\" alt=\"image\" width=\"572\" height=\"176\" \/><\/p>\n<p>2.) Personalization token (in Emails) : Another way to use custom variables in the email template when a survey is being sent to a bulk of customers whom you would like to address in a personalized way.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-37694\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2017\/02\/14-4.jpg\" alt=\"image\" width=\"644\" height=\"269\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This is how it will appear in the inbox of your target respondent.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-37700\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2017\/02\/14-5.jpg\" alt=\"image\" width=\"655\" height=\"218\" \/><\/p>\n<p>One of the main reasons behind this is the fact that personalized emails have a much greater rate of clicks and survey completions than generalized emails.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online surveys are exponentially more than just a digital versions of paper surveys. Among several features that allow you to [&hellip;]<\/p>\n","protected":false},"author":70,"featured_media":37706,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[169,203],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online Surveys with Memory - Store and Pass survey data using QuestionPro Custom Variables | QuestionPro<\/title>\n<meta name=\"description\" content=\"Online surveys are exponentially more than just a digital versions of paper surveys. Among several features that allow you to do everything from using\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/online-surveys-memory-data-questionpro-custom-variables\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online Surveys with Memory - Store and Pass survey data using QuestionPro Custom Variables | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"Online surveys are exponentially more than just a digital versions of paper surveys. Among several features that allow you to do everything from using\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/online-surveys-memory-data-questionpro-custom-variables\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-08T14:42:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-24T06:56:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2017\/02\/Online-Surveys-with-Memory.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"843\" \/>\n\t<meta property=\"og:image:height\" content=\"504\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Harshad Deshpande\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Harshad Deshpande\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/online-surveys-memory-data-questionpro-custom-variables\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/online-surveys-memory-data-questionpro-custom-variables\/\"},\"author\":{\"name\":\"Harshad Deshpande\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/443b1c2aeec1dd398b91c1be333580c8\"},\"headline\":\"Online Surveys with Memory &#8211; Store and Pass survey data using QuestionPro Custom Variables\",\"datePublished\":\"2017-02-08T14:42:18+00:00\",\"dateModified\":\"2023-05-24T06:56:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/online-surveys-memory-data-questionpro-custom-variables\/\"},\"wordCount\":307,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\"},\"articleSection\":[\"Customer Experience\",\"Market Research\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.questionpro.com\/blog\/online-surveys-memory-data-questionpro-custom-variables\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/online-surveys-memory-data-questionpro-custom-variables\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/online-surveys-memory-data-questionpro-custom-variables\/\",\"name\":\"Online Surveys with Memory - Store and Pass survey data using QuestionPro Custom Variables | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#website\"},\"datePublished\":\"2017-02-08T14:42:18+00:00\",\"dateModified\":\"2023-05-24T06:56:15+00:00\",\"description\":\"Online surveys are exponentially more than just a digital versions of paper surveys. 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