![\"image\"](\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2010\/12\/tony-hayward_1660609c-150x150.jpg\" "\\"tony-hayward_1660609c\\"")
A note to all business owners and executives: \u00a0COMMAND AND CONTROL COMMUNICATION IS DEAD!<\/p>\nA note to all business owners and executives: \u00a0COMMAND AND CONTROL COMMUNICATION IS DEAD!<\/p>\n
If you ever wanted proof of this, think back to Tony Hayward — yeah, that guy right there. \u00a0How many of you watched in secret agony as the camera’s shined on this guy and he fell apart and thought “Glad I’m not YOU!” \u00a0A little investment in “Open Leadership” on the part of BP might have saved them more than a little anguish.<\/p>\n
What’s Open Leadership? And Why Should I Care?<\/strong><\/p>\n Open Leadership <\/em>is the name of the next book you should pick up if you’re a business owner or executive. \u00a0It’s written by Charlene Li (who was also co-author of Groundswell – <\/em>the primary information source about how social media works for business).<\/p>\n Open leadership refers to societies new requirement of its leaders — to actually share and tell their customers \/shareholders\/constituencies what’s going on. \u00a0It doesn’t mean that we care about what you’re having for breakfast (although that’s entertaining), it means we demand to know where you are taking the company. \u00a0We want to know how you’re solving the problems that you have and we want to know what your vision is for the future.<\/p>\n Doing “Open Leadership” right also means being in touch with your constituencies – and that means looking at market research information on a regular basis and not just as part of some meeting where your market research team comes up and shows graphs and charts. \u00a0It means having dialog and discussion about what’s important to your customers today and how you will respond to them.<\/p>\n Examples<\/strong><\/p>\n Tony Hsei shows you how it’s done. \u00a0Just so you know — this guy is written up in countless business books as “Doing it right”. \u00a0His company is profitable, his employees are happy and it seems that his customers are happier. \u00a0If you’d like your name to be in that sentence — then this is how it’s done.<\/p>\n I also realize that this may NOT be year style. \u00a0You can be open — but talking turkey on your Twitter stream may be a little too much. \u00a0No problem. \u00a0Check out Paul Rosenfeld – he’s the CEO of Fanminder, a text messaging service for small business.<\/p>\n Here he’s sharing information about his company and also information he’s reading.<\/p>\n What do you want me to do?<\/strong><\/p>\n What’s this got to do with market research?<\/strong><\/p>\n Corporations need to step out of their tower and participate. \u00a0Market research is no longer a disconnected communication – it’s on going. \u00a0Having your leadership team participating in the conversation your customers are having will help you improve your market research and what you will measure.<\/p>\n","protected":false},"excerpt":{"rendered":" A note to all business owners and executives: \u00a0COMMAND AND CONTROL COMMUNICATION IS DEAD! If you ever wanted proof of […]<\/p>\n","protected":false},"author":128,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[180],"tags":[],"yoast_head":"\n![\"image\"](\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2010\/12\/zappos.jpg\" "\\"zappos\\"")
<\/strong><\/p>\n![\"image\"](\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2010\/12\/fanminder.jpg\" "\\"fanminder\\"")
<\/p>\n\n