{"id":3773,"date":"2010-12-08T11:59:07","date_gmt":"2010-12-08T11:59:07","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=3773"},"modified":"2010-12-08T11:59:07","modified_gmt":"2010-12-08T11:59:07","slug":"the-effect-of-color-on-your-brand-and-brand-message","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/the-effect-of-color-on-your-brand-and-brand-message\/","title":{"rendered":"The Effect of Color on Your Brand and Brand Message"},"content":{"rendered":"

\"image\"<\/p>\n

Color is a powerful thing. \u00a0In this short and sweet post by Michael G. DiFrisco my go-to-guy for DIY Branding advice, brands and their colors live on in the customer’s mind.<\/p>\n

I pulled this little quiz from his recent post:<\/p>\n

Here\u2019s a quick quiz to demonstrate the power of color when it comes to brand recall.<\/a> Without showing you a logo, a name, or even the initials of these three companies, see if you can guess the brand name. The category is shipping:<\/p>\n

 <\/p>\n

Easy, wasn\u2019t it? Let\u2019s try it again. This time, we\u2019ll make it a little harder. The category is lawn tractors.<\/p>\n

 <\/p>\n

When color becomes a nickname\u2014either co-opted by the brand owner or simply used in a colloquial context (\u201cWhat can Brown do for you?\u201d IBM is \u201cBig Blue\u201d) the brand-to-color connection further supports marketplace differentiation.<\/p><\/blockquote>\n

Colors Have Meaning<\/strong><\/p>\n

While you may not be choosing brand colors daily – you’re probably choosing colors on the web or on other materials and products. \u00a0The idea is to just be aware that colors have meaning and symbolism and be sure to pick a color that communicates exactly what you want to communicate.<\/p>\n

Here’s a color symbolism chart to help you out:<\/p>\n

Red<\/span>: <\/strong>Excitement, energy, passion, desire, speed, strength, power, heat, love, aggression, danger, fire, blood, war, violence, aggression, all things intense and passionate.<\/p>\n

Yellow<\/span>: <\/strong>Joy, happiness, optimism, idealism, imagination, hope, sunshine, summer, gold, philosophy, dishonesty, cowardice, betrayal, jealousy, covetousness, deceit, illness, hazard.<\/p>\n

Blue<\/span>: <\/strong>Peace, tranquility, calm, stability, harmony, unity, trust, truth, confidence, conservatism, security, cleanliness, order, loyalty, sky, water, cold, technology, depression, appetite suppressant.<\/p>\n

Orange<\/span>: <\/strong>Energy, balance, warmth, enthusiasm, vibrant, expansive, flamboyant, demanding of attention.<\/p>\n

Green<\/span>: <\/strong>Nature, environment, healthy, good luck, renewal, youth, vigor, spring, generosity, fertility, jealousy, inexperience, envy, misfortune.<\/p>\n

Purple<\/span>: <\/strong>Royalty, spirituality, nobility, spirituality, ceremony, mysterious, transformation, wisdom, enlightenment, cruelty, arrogance, mourning.<\/p>\n

Gray: <\/strong>Security, reliability, intelligence, staid, modesty, dignity, maturity, solid, conservative, practical, old age, sadness, boring<\/p>\n

Brown<\/span>: <\/strong>Earth, hearth, home, outdoors, reliability, comfort, endurance, stability, simplicity, and comfort.<\/p>\n

White: <\/strong>Reverence, purity, simplicity, cleanliness, peace, humility, precision, innocence, youth, birth, winter, snow, good, sterility, marriage (Western cultures), death (Eastern cultures), cold, clinical, sterile.<\/p>\n

Black: <\/strong>Power, sexuality, sophistication, formality, elegance, wealth, mystery, fear, evil, anonymity, unhappiness, depth, style, evil, sadness, remorse, anger, underground, good technical color, mourning, death (Western cultures).<\/p>\n

Don’t just pick colors you like – focus on the objective of your communications piece and on the customer experience you’d like to create.<\/p>\n

Have you done any surveys testing color? \u00a0Tell us all about it here!<\/p>\n","protected":false},"excerpt":{"rendered":"

Color is a powerful thing. \u00a0In this short and sweet post by Michael G. DiFrisco my go-to-guy for DIY Branding […]<\/p>\n","protected":false},"author":128,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[180],"tags":[],"yoast_head":"\nThe Effect of Color on Your Brand and Brand Message | QuestionPro<\/title>\n<meta name=\"description\" content=\"Color is a powerful thing. \u00a0In this short and sweet post by Michael G. 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