{"id":39124,"date":"2017-03-07T02:19:48","date_gmt":"2017-03-07T10:19:48","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=39124\/"},"modified":"2023-03-24T05:26:45","modified_gmt":"2023-03-24T05:26:45","slug":"likert-scale-when-where-and-how-to-use-it","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/likert-scale-when-where-and-how-to-use-it\/","title":{"rendered":"Likert Scale demystified \u2013 When, Where and How to use it!"},"content":{"rendered":"

\"image\"<\/p>\n

Likert Scale<\/a> is one of the most common type of survey questions in market research \u2013 from getting a quick feedback after an event or understanding customer satisfaction over specific aspects of your brand. However, before you create your Likert Scale question, it is important to understand some of the basic structures of this question, when to use this it and how to reap quality responses.<\/p>\n

Likert Scale question is best suited for answers between 2 extreme choices, but not limited to just a \u201cyes\u201d, \u201cno\u201d or even \u201cmay be\u201d choices, while keeping the choice range optimum.<\/p>\n

A typical example for a Likert Scale<\/a> will be the following –<\/p>\n

Q. Surveys are awesome. How convinced are you with this statement?<\/strong><\/p>\n

Answer Choices: <\/strong><\/p>\n

    \n
  1. Strongly Disagree<\/strong><\/li>\n
  2. Disagree<\/strong><\/li>\n
  3. Undecided<\/strong><\/li>\n
  4. Agree<\/strong><\/li>\n
  5. Strongly Agree <\/strong><\/li>\n<\/ol>\n

    With reference to this example, let\u2019s dive into some key attributes to keep in mind while creating a Likert Scale type question:<\/p>\n

      \n
    1. Unipolar Options:<\/strong> If one end of your question ends with \u201cStrongly Agree\u201d, the other end of the question needs to be an antonym of that same word, hence, \u201cStrongly Disagree\u201d. You may feel that \u201cDo Not Agree At All\u201d might also get you the same responses, however, it is important to understand that respondents are a lot clearer about the choices available to them when you provided exact opposite words at the two poles of the options.<\/li>\n
    2. Odd-number of Options:<\/strong> It is critical to ensure that you have an odd number of options such as 1 to 5, 1 to 7 and so on. The reason behind this is to give the user a \u201cneutral point\u201d between the two extreme options available. This gives you a single meeting point that can then stretch out on both ends of extremes.<\/li>\n
    3. Unbiased End-to-end Options: <\/strong>The scale of the survey response options should have from one extreme limit to another. For example, if you set the upper limit as \u201cStrongly Agree\u201d and the lower limit as \u201cSomewhat Agree\u201d, there is a clear bias. The upper and lower limits must be equal opposites of each other in terms of relative extreme.<\/li>\n<\/ol>\n

      QuestionPro provides a comprehensive environment for creating, deploying and analysing Likert Scale questions in real-time.<\/p>\n

      Here are a few simple steps to go about:<\/strong><\/p>\n

      1. Select a typical Multiple Choice \u2013 Select One question templates from the range of Standard Question options pre-set in QuestionPro.<\/p>\n

      \"image\"<\/p>\n

      2. Now click on the \u201cScale Library\u201d button. A new tab will emerge from where you can select a scale for your question.<\/p>\n

      \"image\"<\/p>\n

      3. Edit the question to suite your need and select an appropriate scale \u2013 in this case the Disagree-Agree one which is the Likert scale<\/a> type option. You can further edit the scale manually if you want to provide additional options for selection or need to tweak the options. Now you can Save your settings.<\/p>\n

      \"image\"<\/p>\n

      4. Result \u2013 Now you a true Likert Scale question ready to shoot!<\/p>\n

      \"image\"<\/p>\n

      For a Matrix type Likert Scale question, simply select Matrix-Point Scale from the Matrix Table under Standard Questions.<\/p>\n

      \"image\"<\/p>\n

      Now you can edit the Row and Column choices as required and you are done!<\/p>\n

      \"image\"<\/p>\n","protected":false},"excerpt":{"rendered":"

      Likert Scale is one of the most common type of survey questions in market research \u2013 from getting a quick […]<\/p>\n","protected":false},"author":70,"featured_media":39149,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[6],"tags":[],"yoast_head":"\nLikert Scale demystified \u2013 When, Where and How to use it! | QuestionPro<\/title>\n<meta name=\"description\" content=\"Likert Scale is one of the most common type of survey questions in market research \u2013 from getting a quick feedback after an event or understanding\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/likert-scale-when-where-and-how-to-use-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Likert Scale demystified \u2013 When, Where and How to use it! 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