{"id":3945,"date":"2011-01-27T13:20:46","date_gmt":"2011-01-27T13:20:46","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=3945"},"modified":"2011-01-27T13:20:46","modified_gmt":"2011-01-27T13:20:46","slug":"surveyswipe-project-from-2011-state-of-the-union-address-a-big-hit","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/surveyswipe-project-from-2011-state-of-the-union-address-a-big-hit\/","title":{"rendered":"SurveySwipe Project from 2011 State of the Union Address a BIG HIT"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3949 size-medium\" title=\"SONY DSC\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2011\/01\/istock_000002901496xsmall-300x201.jpg\" alt=\"image\" width=\"300\" height=\"201\" \/>One of the really exciting things about the DIY Marketing research space is the <a href=\"https:\/\/www.questionpro.com\/blog\/data-democratization\/\">data democratization<\/a> of tools and technologies that used to ONLY be available to huge corporations with big marketing research budgets.<\/p>\n<p>This is what I love about Survey Analytics latest new product, SurveySwipe! \u00a0It takes feedback and listening to a new level by giving anyone who wants to participate and who has a smartphone the ability to have their voice heard. \u00a0That&#8217;s exactly what happened with the 2011 State of the Union Address. \u00a0Anyone who downloaded the SurveySwipe App on their Blackberry, Android or iPhone was able to take a series of pre-speech, during speech and post speech quick surveys and respond to what the president was saying in real time.<\/p>\n<p>As with any new product, there were a few technical glitches, but overall, we were able to achieve our objective &#8212; to get immediate real-time feedback using widely available technology.<\/p>\n<p><strong>The Results<\/strong><\/p>\n<p>The basic <a href=\"http:\/\/blog.surveyanalytics.com\/2011\/01\/26\/mobile-reserach-state-of-the-union-the-dataset\/\">results of the State of the Union Survey Swipe Project<\/a> are posted over at Survey Analytics blog.<\/p>\n<p>Take a look at the results and let us know what you think. \u00a0You can leave comments here or over at Survey Analytics.<\/p>\n<p><strong>Respondents are Panelists<\/strong><\/p>\n<p>The SurveySwipe participants are panelists that volunteered by downloading the application.<\/p>\n<p>While I&#8217;m excited about the possibility and mobility of this tool, I get concerned about the overall mix of the panel. \u00a0I&#8217;d love to hear from some of you who are experts in sample or panel development on how to use this tool to be sure that you recruit a representative sample &#8211; and not a sample that&#8217;s going to tell you what you want to hear.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the really exciting things about the DIY Marketing research space is the data democratization of tools and technologies [&hellip;]<\/p>\n","protected":false},"author":74,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[304,341,191,210],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SurveySwipe Project from 2011 State of the Union Address a BIG HIT | QuestionPro<\/title>\n<meta name=\"description\" content=\"One of the really exciting things about the DIY Marketing research space is the data democratization of tools and technologies that used to ONLY be\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/surveyswipe-project-from-2011-state-of-the-union-address-a-big-hit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SurveySwipe Project from 2011 State of the Union Address a BIG HIT | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"One of the really exciting things about the DIY Marketing research space is the data democratization of tools and technologies that used to ONLY be\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/surveyswipe-project-from-2011-state-of-the-union-address-a-big-hit\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2011-01-27T13:20:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2011\/01\/istock_000002901496xsmall-300x201.jpg\" \/>\n<meta name=\"author\" content=\"Esther LaVielle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Esther LaVielle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/surveyswipe-project-from-2011-state-of-the-union-address-a-big-hit\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/surveyswipe-project-from-2011-state-of-the-union-address-a-big-hit\/\"},\"author\":{\"name\":\"Esther LaVielle\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/2609a5088a41bddcd765aeee4945ccf4\"},\"headline\":\"SurveySwipe Project from 2011 State of the Union Address a BIG HIT\",\"datePublished\":\"2011-01-27T13:20:46+00:00\",\"dateModified\":\"2011-01-27T13:20:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/surveyswipe-project-from-2011-state-of-the-union-address-a-big-hit\/\"},\"wordCount\":294,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\"},\"articleSection\":[\"Business\",\"Marketing\",\"Tech News\",\"Trending\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/surveyswipe-project-from-2011-state-of-the-union-address-a-big-hit\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/surveyswipe-project-from-2011-state-of-the-union-address-a-big-hit\/\",\"name\":\"SurveySwipe Project from 2011 State of the Union Address a BIG HIT | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#website\"},\"datePublished\":\"2011-01-27T13:20:46+00:00\",\"dateModified\":\"2011-01-27T13:20:46+00:00\",\"description\":\"One of the really exciting things about the DIY Marketing research space is the data democratization of tools and technologies that used to ONLY be\",\"breadcrumb\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/surveyswipe-project-from-2011-state-of-the-union-address-a-big-hit\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.questionpro.com\/blog\/surveyswipe-project-from-2011-state-of-the-union-address-a-big-hit\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/surveyswipe-project-from-2011-state-of-the-union-address-a-big-hit\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.questionpro.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"QuestionPro\",\"item\":\"https:\/\/www.questionpro.com\/blog\/category\/questionpro\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Business\",\"item\":\"https:\/\/www.questionpro.com\/blog\/category\/questionpro\/business\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"SurveySwipe Project from 2011 State of the Union Address a BIG HIT\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#website\",\"url\":\"https:\/\/www.questionpro.com\/blog\/\",\"name\":\"QuestionPro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.questionpro.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\",\"name\":\"QuestionPro\",\"url\":\"https:\/\/www.questionpro.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"contentUrl\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"caption\":\"QuestionPro\"},\"image\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/questionpro\",\"https:\/\/twitter.com\/questionpro\",\"https:\/\/www.linkedin.com\/company\/questionpro\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/2609a5088a41bddcd765aeee4945ccf4\",\"name\":\"Esther LaVielle\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0ad2379820a7342029395882101cc737?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0ad2379820a7342029395882101cc737?s=96&d=mm&r=g\",\"caption\":\"Esther LaVielle\"},\"url\":\"https:\/\/www.questionpro.com\/blog\/author\/ermahlvl\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SurveySwipe Project from 2011 State of the Union Address a BIG HIT | QuestionPro","description":"One of the really exciting things about the DIY Marketing research space is the data democratization of tools and technologies that used to ONLY be","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.questionpro.com\/blog\/surveyswipe-project-from-2011-state-of-the-union-address-a-big-hit\/","og_locale":"en_US","og_type":"article","og_title":"SurveySwipe Project from 2011 State of the Union Address a BIG HIT | QuestionPro","og_description":"One of the really exciting things about the DIY Marketing research space is the data democratization of tools and technologies that used to ONLY be","og_url":"https:\/\/www.questionpro.com\/blog\/surveyswipe-project-from-2011-state-of-the-union-address-a-big-hit\/","og_site_name":"QuestionPro","article_publisher":"https:\/\/www.facebook.com\/questionpro","article_published_time":"2011-01-27T13:20:46+00:00","og_image":[{"url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2011\/01\/istock_000002901496xsmall-300x201.jpg"}],"author":"Esther LaVielle","twitter_card":"summary_large_image","twitter_creator":"@questionpro","twitter_site":"@questionpro","twitter_misc":{"Written by":"Esther LaVielle","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.questionpro.com\/blog\/surveyswipe-project-from-2011-state-of-the-union-address-a-big-hit\/#article","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/surveyswipe-project-from-2011-state-of-the-union-address-a-big-hit\/"},"author":{"name":"Esther LaVielle","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/2609a5088a41bddcd765aeee4945ccf4"},"headline":"SurveySwipe Project from 2011 State of the Union Address a BIG HIT","datePublished":"2011-01-27T13:20:46+00:00","dateModified":"2011-01-27T13:20:46+00:00","mainEntityOfPage":{"@id":"https:\/\/www.questionpro.com\/blog\/surveyswipe-project-from-2011-state-of-the-union-address-a-big-hit\/"},"wordCount":294,"publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/#organization"},"articleSection":["Business","Marketing","Tech News","Trending"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.questionpro.com\/blog\/surveyswipe-project-from-2011-state-of-the-union-address-a-big-hit\/","url":"https:\/\/www.questionpro.com\/blog\/surveyswipe-project-from-2011-state-of-the-union-address-a-big-hit\/","name":"SurveySwipe Project from 2011 State of the Union Address a BIG HIT | QuestionPro","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/#website"},"datePublished":"2011-01-27T13:20:46+00:00","dateModified":"2011-01-27T13:20:46+00:00","description":"One of the really exciting things about the DIY Marketing research space is the data democratization of tools and technologies that used to ONLY be","breadcrumb":{"@id":"https:\/\/www.questionpro.com\/blog\/surveyswipe-project-from-2011-state-of-the-union-address-a-big-hit\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.questionpro.com\/blog\/surveyswipe-project-from-2011-state-of-the-union-address-a-big-hit\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.questionpro.com\/blog\/surveyswipe-project-from-2011-state-of-the-union-address-a-big-hit\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.questionpro.com\/blog\/"},{"@type":"ListItem","position":2,"name":"QuestionPro","item":"https:\/\/www.questionpro.com\/blog\/category\/questionpro\/"},{"@type":"ListItem","position":3,"name":"Business","item":"https:\/\/www.questionpro.com\/blog\/category\/questionpro\/business\/"},{"@type":"ListItem","position":4,"name":"SurveySwipe Project from 2011 State of the Union Address a BIG HIT"}]},{"@type":"WebSite","@id":"https:\/\/www.questionpro.com\/blog\/#website","url":"https:\/\/www.questionpro.com\/blog\/","name":"QuestionPro","description":"","publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.questionpro.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.questionpro.com\/blog\/#organization","name":"QuestionPro","url":"https:\/\/www.questionpro.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","contentUrl":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","caption":"QuestionPro"},"image":{"@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/questionpro","https:\/\/twitter.com\/questionpro","https:\/\/www.linkedin.com\/company\/questionpro\/"]},{"@type":"Person","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/2609a5088a41bddcd765aeee4945ccf4","name":"Esther LaVielle","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0ad2379820a7342029395882101cc737?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0ad2379820a7342029395882101cc737?s=96&d=mm&r=g","caption":"Esther LaVielle"},"url":"https:\/\/www.questionpro.com\/blog\/author\/ermahlvl\/"}]}},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Esther LaVielle","author_link":"https:\/\/www.questionpro.com\/blog\/author\/ermahlvl\/"},"_links":{"self":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/3945"}],"collection":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/comments?post=3945"}],"version-history":[{"count":0,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/3945\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/media?parent=3945"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/categories?post=3945"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/tags?post=3945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}