![\"image\"](\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2011\/01\/istock_000012753624xsmall-300x225.jpg\" "\\"iStock_000012753624XSmall\\"")
Having grown up in the more traditional pen and paper world of marketing, I have to constantly remind myself that it’s OK to make a mistake. \u00a0 I have to keep reminding myself that not only are most marketing tests or published pieces not carved in stone — they aren’t even printed on PAPER! \u00a0So what am I freaking out about?<\/p>\n
Testing by Launching<\/strong><\/p>\n I’m not advocating rushing out into the world with just anything, but when you’re at the 80% mark and you need to do some testing — don’t be afraid of testing live or pre-launching your product or service.<\/p>\n That’s what Survey Analytics did with their new SurveySwipe product. \u00a0They had developed a mobile market research platform but needed some real life input to tweak the bugs.<\/p>\n They weren’t shy about it either – they decided to pick the State of the Union address as their test. \u00a0I think that was BOLD and very visible. \u00a0The risk to most of us traditional marketing types might be “BUT WHAT IF WE FAIL” \u00a0what if people can’t use the tool? \u00a0What if they think badly of us? \u00a0What if… What if…<\/p>\n Well – what if we TELL them it’s a test? \u00a0And what if we expect that there will be issues and what if we approach the whole thing as a game and as an exciting learning opportunity where we’re are all learning something together? \u00a0That would be a whole different kind of event.<\/p>\n The result might even be a more energized and excited consumer base — one that accepts that this is a test and can’t wait to see the bugs worked out. \u00a0WHAT A DIFFERENCE!<\/p>\n What Survey Analytics Learned<\/strong><\/p>\n