{"id":399574,"date":"2022-07-08T11:02:44","date_gmt":"2022-07-08T18:02:44","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=399574"},"modified":"2024-12-30T07:26:16","modified_gmt":"2024-12-30T14:26:16","slug":"customer-awareness","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/customer-awareness\/","title":{"rendered":"Customer Awareness: What it is, Stages & Examples"},"content":{"rendered":"\n

Let\u2019s start with the obvious. Not all people are ready to buy. <\/span>We buy because we have <\/span>a need that we want to solve<\/b>, but on many occasions, we may not be aware that we have a problem. <\/span>Customer Awareness is the first step in the <\/span>Customer Journey<\/span><\/a> and it needs to be paid special attention if you want to be successful in your strategies to propel business growth.<\/span><\/p>\n\n\n\n

If you are in marketing, ask yourself: what’s the point of showing ads to people who don’t even know what they need? And if you are in sales, ponder why would you show a product\/service update to somebody who still doesn\u2019t know they need your product or even what it is for. <\/span><\/p>\n\n\n\n

The <\/span>key<\/b> is to understand the customer’s purchasing process<\/a> and their different levels of awareness. And for this, it is essential to define your <\/span>buyer persona<\/span><\/a> with maximum detail and precision.<\/span><\/p>\n\n\n\n

The latter is exactly what you are going to read and learn in this article, so if you want your campaigns and sales strategies to be profitable, pay attention.<\/span><\/p>\n\n\n\n

LEARN ABOUT:<\/strong><\/em> Perfect Customer-First Strategy<\/em><\/a><\/p>\n\n\n\n

What is Customer Awareness?<\/span><\/h2>\n\n\n\n

Customer Awareness refers to the degree your potential customer is aware of their problems, pain points, possible solutions, your product, and how you can solve their problems.<\/span><\/p>\n\n\n\n

Put simply, If the customer doesn’t know they have a problem, they won’t buy your product.<\/span><\/p>\n\n\n\n

Surely you have heard that one of the keys to selling is to send the right message, to the right person and at the right time. And it makes all the sense in the world.<\/span><\/p>\n\n\n\n

To do this, the first step is to ask yourself a question. Does your potential customer really know that they have a problem? Are they aware?<\/span><\/p>\n\n\n\n

A person can go through different steps until they are ready to buy. These phases are directly related to the sales\/marketing conversion funnel of a company.<\/span><\/p>\n\n\n\n

For example, when you start looking for information about different gyms, it is because you have a problem to solve. We don\u2019t go to the gym for pure pleasure. Normally there is a reason behind it.<\/span><\/p>\n\n\n\n

Whether it’s because you want to lose weight, get in shape, feel better about yourself, prepare for a competition, etc. There is always a reason behind a purchase.<\/span><\/p>\n\n\n\n

Read about the <\/span>consumer decision journey<\/span><\/a>.<\/span><\/p>\n\n\n\n

Overview of The 5 stages of customer awareness<\/span><\/h2>\n\n\n\n
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  1. Completely Unaware:<\/strong> A person who doesn’t know they have a problem and therefore doesn’t know you or your solution.<\/span><\/li>\n\n\n\n
  2. Problem Aware:<\/strong> A person who knows they have a problem, but doesn’t know there are solutions to that problem.<\/span><\/li>\n\n\n\n
  3. Aware of the solution:<\/strong> The person who is aware of the problem knows that there are solutions but has not yet opted for one and also does not know your product.<\/span><\/li>\n\n\n\n
  4. Product Aware:<\/strong> A person who already knows about your product but isn’t totally sure it will solve their problems. You have to work on objections.<\/span><\/li>\n\n\n\n
  5. Fully aware:<\/strong> Finally, the person who knows a lot of information about your product is already about to buy but needs one last push.<\/span><\/li>\n<\/ol>\n\n\n\n

    We will go into detail in each of these stages so that you know what type of strategy your company has to implement, depending on the level of awareness of your customers.<\/span><\/p>\n\n\n\n

    Bottom line is that the more aware a customer is of their problem, the more direct you can be in your marketing\/selling approaches.<\/span><\/p>\n\n\n\n

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    Check out this guide to learn how to build your own Customer Journey Map<\/a>.<\/p>\n<\/blockquote>\n\n\n\n

    Why it is so important to know the 5 stages of customer awareness?<\/span><\/h2>\n\n\n\n

    You have to understand one thing. Not all people are equally prepared to make a purchase.<\/span><\/p>\n\n\n\n

    Some people may already be thinking about purchasing, but the vast majority are looking for solutions to their problems. They may not even know they have it yet.<\/span><\/p>\n\n\n\n

    That is, to transform cold traffic (a stranger), into warm traffic (they already know you) and into hot traffic (they know your solution).<\/span><\/p>\n\n\n\n

    For this reason, talking to all people with the same message is a big mistake. It must be adapted to the different levels of awareness your customers have. Adapting your strategy to each of the stages is one of the keys to making your business profitable.<\/span><\/p>\n\n\n\n

    Another thing you have to understand is that people don’t buy products, they buy solutions.<\/span><\/p>\n\n\n\n

    When I buy myself a coffee in the morning before going to work, it is not for pure pleasure.<\/span><\/p>\n\n\n\n

    It’s so that I don’t get sleepy, be alert and with it, be more productive.<\/span><\/p>\n\n\n\n

    Therefore, the first question you will have to constantly ask yourself is, what problem does your product solve?<\/span><\/p>\n\n\n\n

    The 5 stages of customer awareness <\/span><\/h2>\n\n\n\n

    Knowing the level of awareness of a customer is very important before launching a marketing campaign. Segmentation plays an important role in showing the right message to a potential customer. You have to be clear about what kind of people you are going to impact with your ads. <\/span><\/p>\n\n\n\n

    More than making an effort to sell, you should focus on getting to know you and understanding how your products or services can help them solve their problems.<\/span><\/p>\n\n\n\n

    Understanding the different levels of awareness that potential customer goes through until they buy will help you achieve the goals you have set for yourself. Focus on the following points:<\/span><\/p>\n\n\n\n