{"id":4014,"date":"2011-03-21T10:58:08","date_gmt":"2011-03-21T10:58:08","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=4014"},"modified":"2025-09-13T14:39:24","modified_gmt":"2025-09-13T21:39:24","slug":"will-video-make-focus-groups-obsolete","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/will-video-make-focus-groups-obsolete\/","title":{"rendered":"Will Video Make Focus Groups Obsolete?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4129 size-medium\" title=\"video\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2011\/03\/video-300x214.jpg\" alt=\"image\" width=\"300\" height=\"214\" \/>What if you could actually watch consumers interacting with your brand in their natural habitat? \u00a0That is what a new application, Qualvu is offering brand managers and marketers. \u00a0In the video explanation on their home page, they show how their platform allows you to target consumers all over the world and get video from them as they interact with your brand.<\/p>\n<p>What do you think? \u00a0How would you use this new tool?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What if you could actually watch consumers interacting with your brand in their natural habitat? \u00a0That is what a new [&hellip;]<\/p>\n","protected":false},"author":128,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[180],"tags":[865,599,360,428,826,803,772,342,863],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Will Video Make Focus Groups Obsolete? | QuestionPro<\/title>\n<meta name=\"description\" content=\"What if you could actually watch consumers interacting with your brand in their natural habitat? \u00a0That is what a new application, Qualvu is offering brand\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/will-video-make-focus-groups-obsolete\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Will Video Make Focus Groups Obsolete? | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"What if you could actually watch consumers interacting with your brand in their natural habitat? \u00a0That is what a new application, Qualvu is offering brand\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/will-video-make-focus-groups-obsolete\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2011-03-21T10:58:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-13T21:39:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2011\/03\/video-300x214.jpg\" \/>\n<meta name=\"author\" content=\"Ivana Taylor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ivana Taylor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/will-video-make-focus-groups-obsolete\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/will-video-make-focus-groups-obsolete\/\"},\"author\":{\"name\":\"Ivana Taylor\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/5a547e9ba0ad62a9ffa6f12466a7a244\"},\"headline\":\"Will Video Make Focus Groups Obsolete?\",\"datePublished\":\"2011-03-21T10:58:08+00:00\",\"dateModified\":\"2025-09-13T21:39:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/will-video-make-focus-groups-obsolete\/\"},\"wordCount\":78,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\"},\"keywords\":[\"Brand\",\"Business\",\"Consumer\",\"Essay\",\"Facebook\",\"Marketing and Advertising\",\"Search Engine Optimization\",\"Social Media\",\"Video\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/will-video-make-focus-groups-obsolete\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/will-video-make-focus-groups-obsolete\/\",\"name\":\"Will Video Make Focus Groups Obsolete? | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#website\"},\"datePublished\":\"2011-03-21T10:58:08+00:00\",\"dateModified\":\"2025-09-13T21:39:24+00:00\",\"description\":\"What if you could actually watch consumers interacting with your brand in their natural habitat? \u00a0That is what a new application, Qualvu is offering brand\",\"breadcrumb\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/will-video-make-focus-groups-obsolete\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.questionpro.com\/blog\/will-video-make-focus-groups-obsolete\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/will-video-make-focus-groups-obsolete\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.questionpro.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Uncategorized\",\"item\":\"https:\/\/www.questionpro.com\/blog\/category\/uncategorized\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Will Video Make Focus Groups Obsolete?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#website\",\"url\":\"https:\/\/www.questionpro.com\/blog\/\",\"name\":\"QuestionPro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.questionpro.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\",\"name\":\"QuestionPro\",\"url\":\"https:\/\/www.questionpro.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"contentUrl\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"caption\":\"QuestionPro\"},\"image\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/questionpro\",\"https:\/\/twitter.com\/questionpro\",\"https:\/\/www.linkedin.com\/company\/questionpro\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/5a547e9ba0ad62a9ffa6f12466a7a244\",\"name\":\"Ivana Taylor\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d23fe73ba92b9a95ce057e280755df6b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d23fe73ba92b9a95ce057e280755df6b?s=96&d=mm&r=g\",\"caption\":\"Ivana Taylor\"},\"description\":\"Ivana Taylor provides DIY Marketing advice, marketing trends and marketing how-to tips and strategies for small business owners and CEOs.\",\"url\":\"https:\/\/www.questionpro.com\/blog\/author\/thirdforce\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Will Video Make Focus Groups Obsolete? | QuestionPro","description":"What if you could actually watch consumers interacting with your brand in their natural habitat? \u00a0That is what a new application, Qualvu is offering brand","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.questionpro.com\/blog\/will-video-make-focus-groups-obsolete\/","og_locale":"en_US","og_type":"article","og_title":"Will Video Make Focus Groups Obsolete? | QuestionPro","og_description":"What if you could actually watch consumers interacting with your brand in their natural habitat? \u00a0That is what a new application, Qualvu is offering brand","og_url":"https:\/\/www.questionpro.com\/blog\/will-video-make-focus-groups-obsolete\/","og_site_name":"QuestionPro","article_publisher":"https:\/\/www.facebook.com\/questionpro","article_published_time":"2011-03-21T10:58:08+00:00","article_modified_time":"2025-09-13T21:39:24+00:00","og_image":[{"url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2011\/03\/video-300x214.jpg"}],"author":"Ivana Taylor","twitter_card":"summary_large_image","twitter_creator":"@questionpro","twitter_site":"@questionpro","twitter_misc":{"Written by":"Ivana Taylor","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.questionpro.com\/blog\/will-video-make-focus-groups-obsolete\/#article","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/will-video-make-focus-groups-obsolete\/"},"author":{"name":"Ivana Taylor","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/5a547e9ba0ad62a9ffa6f12466a7a244"},"headline":"Will Video Make Focus Groups Obsolete?","datePublished":"2011-03-21T10:58:08+00:00","dateModified":"2025-09-13T21:39:24+00:00","mainEntityOfPage":{"@id":"https:\/\/www.questionpro.com\/blog\/will-video-make-focus-groups-obsolete\/"},"wordCount":78,"publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/#organization"},"keywords":["Brand","Business","Consumer","Essay","Facebook","Marketing and Advertising","Search Engine Optimization","Social Media","Video"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.questionpro.com\/blog\/will-video-make-focus-groups-obsolete\/","url":"https:\/\/www.questionpro.com\/blog\/will-video-make-focus-groups-obsolete\/","name":"Will Video Make Focus Groups Obsolete? | QuestionPro","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/#website"},"datePublished":"2011-03-21T10:58:08+00:00","dateModified":"2025-09-13T21:39:24+00:00","description":"What if you could actually watch consumers interacting with your brand in their natural habitat? \u00a0That is what a new application, Qualvu is offering brand","breadcrumb":{"@id":"https:\/\/www.questionpro.com\/blog\/will-video-make-focus-groups-obsolete\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.questionpro.com\/blog\/will-video-make-focus-groups-obsolete\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.questionpro.com\/blog\/will-video-make-focus-groups-obsolete\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.questionpro.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Uncategorized","item":"https:\/\/www.questionpro.com\/blog\/category\/uncategorized\/"},{"@type":"ListItem","position":3,"name":"Will Video Make Focus Groups Obsolete?"}]},{"@type":"WebSite","@id":"https:\/\/www.questionpro.com\/blog\/#website","url":"https:\/\/www.questionpro.com\/blog\/","name":"QuestionPro","description":"","publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.questionpro.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.questionpro.com\/blog\/#organization","name":"QuestionPro","url":"https:\/\/www.questionpro.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","contentUrl":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","caption":"QuestionPro"},"image":{"@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/questionpro","https:\/\/twitter.com\/questionpro","https:\/\/www.linkedin.com\/company\/questionpro\/"]},{"@type":"Person","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/5a547e9ba0ad62a9ffa6f12466a7a244","name":"Ivana Taylor","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d23fe73ba92b9a95ce057e280755df6b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d23fe73ba92b9a95ce057e280755df6b?s=96&d=mm&r=g","caption":"Ivana Taylor"},"description":"Ivana Taylor provides DIY Marketing advice, marketing trends and marketing how-to tips and strategies for small business owners and CEOs.","url":"https:\/\/www.questionpro.com\/blog\/author\/thirdforce\/"}]}},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Ivana Taylor","author_link":"https:\/\/www.questionpro.com\/blog\/author\/thirdforce\/"},"_links":{"self":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/4014"}],"collection":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/users\/128"}],"replies":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/comments?post=4014"}],"version-history":[{"count":1,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/4014\/revisions"}],"predecessor-version":[{"id":1037977,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/4014\/revisions\/1037977"}],"wp:attachment":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/media?parent=4014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/categories?post=4014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/tags?post=4014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}