

{"id":406090,"date":"2022-07-13T09:00:17","date_gmt":"2022-07-13T16:00:17","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=406090"},"modified":"2024-01-08T08:32:15","modified_gmt":"2024-01-08T08:32:15","slug":"small-business-survey-tool","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/small-business-survey-tool\/","title":{"rendered":"Small Business Survey Tool: A Practical Guide"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Are you looking for a small business survey tool? Have you gone through many options but haven\u2019t found the right fit?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Well, your search ends here. We\u2019ll help you today with the top 5 small business <a href=\"https:\/\/www.questionpro.com\/blog\/moving-beyond-online-survey-tools-with-innovative-survey-analytics-next-big-leap\/\">online survey tools<\/a> that will meet your needs as well as suit your pocket.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Small businesses need tools that are at the intersection of affordability and effectiveness. However, a vast majority of the applications are on either side of the spectrum.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Before we discuss the best small business survey tool and the parameters that qualify it, first let\u2019s talk about what defines a survey tool for small businesses.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>What is a small business survey tool?<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">A small business survey tool is <\/span><a href=\"https:\/\/www.questionpro.com\/survey-software\/\"><span style=\"font-weight: 400;\">survey software<\/span><\/a><span style=\"font-weight: 400;\"> that is perfect for small-scale businesses, typically with a team size of 100-200 people and collects data for quantitative and qualitative analysis. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It is used to gain insights into the audience\u2019s experiences, feedback, or opinions. This audience can vary depending on the type of survey. They can be existing customers, potential customers, or employees.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Characteristics of a small business survey tool<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">These tools may not require to do advanced market research like <a href=\"https:\/\/www.questionpro.com\/blog\/price-sensitivity\/\">price sensitivity<\/a> studies, conjoint analysis, <a href=\"https:\/\/www.questionpro.com\/max-diff\/\">maxdiff analysis<\/a>, etc. Some of the typical expectations from survey software for small businesses are the ability to create a questionnaire, import lists, distribute surveys, and create reports. They must also be able to integrate with third-party apps like CRMs and database management systems.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Apart from the above features, a small business survey tool must be able to share the surveys, data and reports with the team and stakeholders. As most organizations stay connected with their customers on social media, it\u2019s great to be able to distribute surveys on social media.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">One of the most important needs of survey creators is that they want to <\/span><a href=\"https:\/\/www.questionpro.com\/features\/survey-design\/\"><span style=\"font-weight: 400;\">brand the survey<\/span><\/a><span style=\"font-weight: 400;\">. It makes them look more professional and increases the response rate. Hence, their survey software should allow them to add a logo, customize the header, footer and fonts, and import their own styling sheet.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Top 5 <\/b><b>Small Business Survey Tools<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019re a small business owner or beginner-level market researcher, it can be daunting to find the perfect survey software to collect data. However, with the right small business survey tool, you can create custom surveys and analyze data easily.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">We analyzed a number of <\/span><a href=\"https:\/\/www.questionpro.com\/survey-software\/\"><span style=\"font-weight: 400;\">online survey software <\/span><\/a><span style=\"font-weight: 400;\">and compared their performance to find the top 5 small business survey tools. Some of the parameters used in our analysis are:<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">Features<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Free resources<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Learning curve<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Stability<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Customization&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Integration capabilities<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Security and compliance<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Support<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Pricing<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">You can use the below tools to create your next customer satisfaction survey or employee feedback form.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Tool #5 &#8211; Google forms<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Google Forms is widely used by beginners who want to create a simple form to collect data. It is easy to use but cannot be used as a full-fledged survey software. Though it offers a very clean UI and good performance, it is quite pricey for small businesses. They offer limited customization and free resources like ready-made <\/span><a href=\"https:\/\/www.questionpro.com\/survey-templates\/\"><span style=\"font-weight: 400;\">survey templates<\/span><\/a><span style=\"font-weight: 400;\"> for newbies and small-business owners.<\/span><\/p>\n\n\n\n<p>Searching for versatile <a href=\"https:\/\/www.questionpro.com\/blog\/google-survey-alternatives\/\">Google Survey Alternatives<\/a>? Our blog offers a detailed breakdown of top alternatives.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Tool #4 &#8211; SurveyMonkey<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">SurveyMonkey is one of the very popular online survey tools. Small businesses can use this software to collect data and gain insights. However, they offer limited integration capabilities with commonly used business applications like CRMs, marketing automation, and data visualization tools in their free and basic premium packages.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Tool #3 &#8211; TypeForm<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">TypeForm is an online survey software used to create quizzes, polls, and feedback forms. You can use this tool to create a simple survey. However, it does not offer too many free resources like how-to blogs, ready-made templates, etc. Hence, there is a steep learning curve required for this tool.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Tool #2 &#8211; Zoho<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Zoho is another alternative tool to collect data with surveys. It has many features and is easy to learn and integrate with various third-party tools. However, based on our research and the customer reviews on G2, it works well if you want to <\/span><a href=\"https:\/\/www.questionpro.com\/net-promoter-score\/\"><span style=\"font-weight: 400;\">calculate NPS score<\/span><\/a><span style=\"font-weight: 400;\"> and generate reports. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Most small businesses focus on scaling up. NPS comes in handy when you have a large customer base and are focusing on reducing churn. Also, the existing users find it difficult to navigate through the tool while building the survey.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Tool #1 &#8211; QuestionPro<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">QuestionPro is online survey software that offers 80+ features for free with its Essentials license. It\u2019s free for a lifetime and doesn\u2019t require a credit card. With an Essentials account, you can not only conduct a survey but also customize the look and feel of the questionnaire. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Add logo, header, and footer, customize fonts, and do a lot more to create a branded survey. You can also customize the flow of your survey with 10+ logic types to ask the most relevant questions to your respondents.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A customized survey helps small businesses create a brand for themselves and keeps a communication channel open with their customers. You can select from a wide range of in-built themes or upload your custom styling sheet.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">QuestionPro offers tons of free learning resources as well as ready-made templates which you can access within your account. You can contact the support team via chat, email, or phone 24*7. QuestionPro complies with the major data protection and privacy laws like GDPR, CCPA, HIPAA and is an ISO:27001 certified survey tool for small businesses.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">With stable performance and strong integration capabilities with over 20+ applications, QuestionPro makes the best small business survey tool.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>How to plan a survey for a small business<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">A well-planned survey project can help gain the insights you need to make better decisions. You can use the data to reduce customer churn, create sales and marketing strategies, or create a product roadmap.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Follow these simple steps to plan a survey for your small business.<\/span><\/p>\n\n\n\n<ol>\n<li><span style=\"font-weight: 400;\"><strong>Identify your audience:<\/strong> Find out the right pool of people who fit the demographic needs of your survey. Choose a sample audience based on your target market and <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/survey-goals\/\"><span style=\"font-weight: 400;\">survey goals<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><strong>Create a questionnaire:<\/strong> This is the simplest step, yet the toughest! You need some time to think through how to phrase the questions correctly so that you don&#8217;t ask the wrong questions, or collect data that doesn\u2019t make sense. Then all you need to do is simply drag and drop the question types in your survey software.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><strong>Brand your survey:<\/strong> Give a custom look and feel to reflect the brand voice and style to your survey. You can also a <\/span><a href=\"https:\/\/www.questionpro.com\/features\/thank-you-page.html\"><span style=\"font-weight: 400;\">customized thank-you page<\/span><\/a><span style=\"font-weight: 400;\"> to leave respondents with a good lasting impression.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><strong>Import contacts:<\/strong> Import lists from excel or CSV files in your survey software or add them manually. You can create <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/top-five-survey-email-examples-that-worked-why\/\"><span style=\"font-weight: 400;\">different types of survey invitation emails<\/span><\/a><span style=\"font-weight: 400;\"> in various languages and save them as templates.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><strong>Distribute survey:<\/strong> Send your survey through an email, mobile app, website, social media, or QR code. Choose a platform where your respondents are most likely to answer and will have fewer distractions.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><strong>Generate reports:<\/strong> Create reports and dashboards that give you an idea of your survey\u2019s performance. Identify trends and data points that bring out the pulse of your audience. Share the report url with the stakeholders and let them know the survey results.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><strong>Gain insights:<\/strong> Finally, it\u2019s time to analyze data after generating the report. Use the survey data to improve your business outcomes and plan for the future.<\/span><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Conclusion<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">So, while there are many <a href=\"https:\/\/www.questionpro.com\/blog\/collect-smarter-business-insights\/\">business survey tools<\/a> in the market, choosing the best one depends on your requirements. The best way out is to create a free account. Try different features and evaluate your experience. You can also go for a free trial account of paid plans.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">QuestionPro is trusted by the world\u2019s leading brands like Thales, Energizer, American Cancer Society, BMW, and many more. Get in touch with us at <\/span><a href=\"mailto:sales@questionpro.com\"><span style=\"font-weight: 400;\">sales@questionpro.com<\/span><\/a><span style=\"font-weight: 400;\"> if you need any help figuring out how to use surveys in your small business.<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.questionpro.com\/research-edition-survey-software\/\" target=\"_blank\" rel=\"noopener\"><button>LEARN MORE<\/button><\/a>&nbsp; &nbsp; &nbsp; &nbsp;<a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1053&amp;sourceRef=blog\" target=\"_blank\" rel=\"noopener\"><button>FREE TRIAL<\/button><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you looking for a small business survey tool? Have you gone through many options but haven\u2019t found the right [&hellip;]<\/p>\n","protected":false},"author":57,"featured_media":406843,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[174],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Small Business Survey Tool: A Practical Guide | QuestionPro<\/title>\n<meta name=\"description\" content=\"Complete guide to selecting the best small business survey tool. 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