{"id":40874,"date":"2017-04-18T05:56:40","date_gmt":"2017-04-18T12:56:40","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=40874\/"},"modified":"2023-07-26T04:38:27","modified_gmt":"2023-07-26T04:38:27","slug":"net-promoter-score-nps-survey","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/net-promoter-score-nps-survey\/","title":{"rendered":"The \u201cNet Promoter Score\u201d (NPS) Survey – Why your business Needs it and Now!"},"content":{"rendered":"

\"image\"<\/p>\n

\u201cAre my customers happy enough to share my brand with friends and colleagues? Can I get organic outreach through my existing customers?\u201d \u2013 These are the questions that are answered by the most industry-tested and accepted customer survey question \u2013 The Net Promoter Score Question<\/a>!<\/p>\n

Why does your business need Net Promoter Score measurement?<\/strong><\/p>\n

For a business, any business, there is nothing more valuable in terms of revenue drivers than organic marketing. In other words, increase in customer awareness<\/a> and sales through current customer recommendations.<\/p>\n

But how do you know who these customers are? If a customers is your brand promoter, how can you leverage that knowledge to enable more action on brand awareness? What can you do to identify and prevent brand detraction and abandonment?<\/p>\n

This is where Net Promoter Score question, measurement and analysis can be the most valuable asset for your business.<\/p>\n

Net Promoter Score<\/a> is the lifeline of your customer experience strategy. It is the most data-oriented and accurate measurement of your brand\u2019s popularity and share-ability. The Net Promoter Score question has been industry tested for over a decade since 2003 and with the expansion of technology, its use and inevitable importance for business growth strategy has grown exponentially.<\/p>\n

However, while asking the question is easy, analysing answers in bulk is not. This is the very foundation of what we understand as big data and its corresponding analytics.<\/p>\n

LEARN ABOUT:<\/strong> Good Net Promoter Score (NPS)<\/a><\/p>\n

Why QuestionPro CX?<\/strong><\/p>\n

QuestionPro CX<\/a> is the most advanced customer experience measurement platform which is powered by online surveys and delivered through advanced analytics and thorough data-oriented insights.<\/p>\n

CX comes closely packaged with not just a powerful Net Promoter Score measurement dashboard but also comparative NPS analysis configurable based on product\/service lines, geo-location based NPS analysis and NPS benchmarking with complete charts and trends!<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cAre my customers happy enough to share my brand with friends and colleagues? Can I get organic outreach through my […]<\/p>\n","protected":false},"author":70,"featured_media":40875,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[169],"tags":[],"yoast_head":"\nThe \u201cNet Promoter Score\u201d (NPS) Survey - Why your business Needs it and Now! | QuestionPro<\/title>\n<meta name=\"description\" content=\"\u201cAre my customers happy enough to share my brand with friends and colleagues? Can I get organic outreach through my existing customers?\u201d \u2013 These are the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/net-promoter-score-nps-survey\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The \u201cNet Promoter Score\u201d (NPS) Survey - Why your business Needs it and Now! | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"\u201cAre my customers happy enough to share my brand with friends and colleagues? Can I get organic outreach through my existing customers?\u201d \u2013 These are the\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/net-promoter-score-nps-survey\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-18T12:56:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-26T04:38:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2017\/04\/The-Net-Promoter-Score-Survey-Why-your-business-needs-it-and-Now-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"843\" \/>\n\t<meta property=\"og:image:height\" content=\"504\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Harshad Deshpande\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Harshad Deshpande\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/net-promoter-score-nps-survey\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/net-promoter-score-nps-survey\/\"},\"author\":{\"name\":\"Harshad Deshpande\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/443b1c2aeec1dd398b91c1be333580c8\"},\"headline\":\"The \u201cNet Promoter Score\u201d (NPS) Survey – Why your business Needs it and Now!\",\"datePublished\":\"2017-04-18T12:56:40+00:00\",\"dateModified\":\"2023-07-26T04:38:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/net-promoter-score-nps-survey\/\"},\"wordCount\":316,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\"},\"articleSection\":[\"Customer Experience\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.questionpro.com\/blog\/net-promoter-score-nps-survey\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/net-promoter-score-nps-survey\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/net-promoter-score-nps-survey\/\",\"name\":\"The \u201cNet Promoter Score\u201d (NPS) Survey - Why your business Needs it and Now! | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#website\"},\"datePublished\":\"2017-04-18T12:56:40+00:00\",\"dateModified\":\"2023-07-26T04:38:27+00:00\",\"description\":\"\u201cAre my customers happy enough to share my brand with friends and colleagues? Can I get organic outreach through my existing customers?\u201d \u2013 These are the\",\"breadcrumb\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/net-promoter-score-nps-survey\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.questionpro.com\/blog\/net-promoter-score-nps-survey\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/net-promoter-score-nps-survey\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.questionpro.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CX\",\"item\":\"https:\/\/www.questionpro.com\/blog\/category\/cx-2\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Customer Experience\",\"item\":\"https:\/\/www.questionpro.com\/blog\/category\/cx-2\/customer-experience\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"The \u201cNet Promoter Score\u201d (NPS) Survey – Why your business Needs it and Now!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#website\",\"url\":\"https:\/\/www.questionpro.com\/blog\/\",\"name\":\"QuestionPro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.questionpro.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\",\"name\":\"QuestionPro\",\"url\":\"https:\/\/www.questionpro.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"contentUrl\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"caption\":\"QuestionPro\"},\"image\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/questionpro\",\"https:\/\/twitter.com\/questionpro\",\"https:\/\/www.linkedin.com\/company\/questionpro\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/443b1c2aeec1dd398b91c1be333580c8\",\"name\":\"Harshad Deshpande\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5534268e892a0e479dfc74f8954da9c8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5534268e892a0e479dfc74f8954da9c8?s=96&d=mm&r=g\",\"caption\":\"Harshad Deshpande\"},\"description\":\"Director, Sales at QuestionPro. Empowering Organizations and Higher Ed with Research Survey Software and CX Solutions.\",\"url\":\"https:\/\/www.questionpro.com\/blog\/author\/harshad\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The \u201cNet Promoter Score\u201d (NPS) Survey - Why your business Needs it and Now! | QuestionPro","description":"\u201cAre my customers happy enough to share my brand with friends and colleagues? Can I get organic outreach through my existing customers?\u201d \u2013 These are the","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.questionpro.com\/blog\/net-promoter-score-nps-survey\/","og_locale":"en_US","og_type":"article","og_title":"The \u201cNet Promoter Score\u201d (NPS) Survey - Why your business Needs it and Now! | QuestionPro","og_description":"\u201cAre my customers happy enough to share my brand with friends and colleagues? Can I get organic outreach through my existing customers?\u201d \u2013 These are the","og_url":"https:\/\/www.questionpro.com\/blog\/net-promoter-score-nps-survey\/","og_site_name":"QuestionPro","article_publisher":"https:\/\/www.facebook.com\/questionpro","article_published_time":"2017-04-18T12:56:40+00:00","article_modified_time":"2023-07-26T04:38:27+00:00","og_image":[{"width":843,"height":504,"url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2017\/04\/The-Net-Promoter-Score-Survey-Why-your-business-needs-it-and-Now-1.jpg","type":"image\/jpeg"}],"author":"Harshad Deshpande","twitter_card":"summary_large_image","twitter_creator":"@questionpro","twitter_site":"@questionpro","twitter_misc":{"Written by":"Harshad Deshpande","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.questionpro.com\/blog\/net-promoter-score-nps-survey\/#article","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/net-promoter-score-nps-survey\/"},"author":{"name":"Harshad Deshpande","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/443b1c2aeec1dd398b91c1be333580c8"},"headline":"The \u201cNet Promoter Score\u201d (NPS) Survey – Why your business Needs it and Now!","datePublished":"2017-04-18T12:56:40+00:00","dateModified":"2023-07-26T04:38:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.questionpro.com\/blog\/net-promoter-score-nps-survey\/"},"wordCount":316,"commentCount":0,"publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/#organization"},"articleSection":["Customer Experience"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.questionpro.com\/blog\/net-promoter-score-nps-survey\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.questionpro.com\/blog\/net-promoter-score-nps-survey\/","url":"https:\/\/www.questionpro.com\/blog\/net-promoter-score-nps-survey\/","name":"The \u201cNet Promoter Score\u201d (NPS) Survey - Why your business Needs it and Now! | QuestionPro","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/#website"},"datePublished":"2017-04-18T12:56:40+00:00","dateModified":"2023-07-26T04:38:27+00:00","description":"\u201cAre my customers happy enough to share my brand with friends and colleagues? Can I get organic outreach through my existing customers?\u201d \u2013 These are the","breadcrumb":{"@id":"https:\/\/www.questionpro.com\/blog\/net-promoter-score-nps-survey\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.questionpro.com\/blog\/net-promoter-score-nps-survey\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.questionpro.com\/blog\/net-promoter-score-nps-survey\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.questionpro.com\/blog\/"},{"@type":"ListItem","position":2,"name":"CX","item":"https:\/\/www.questionpro.com\/blog\/category\/cx-2\/"},{"@type":"ListItem","position":3,"name":"Customer Experience","item":"https:\/\/www.questionpro.com\/blog\/category\/cx-2\/customer-experience\/"},{"@type":"ListItem","position":4,"name":"The \u201cNet Promoter Score\u201d (NPS) Survey – Why your business Needs it and Now!"}]},{"@type":"WebSite","@id":"https:\/\/www.questionpro.com\/blog\/#website","url":"https:\/\/www.questionpro.com\/blog\/","name":"QuestionPro","description":"","publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.questionpro.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.questionpro.com\/blog\/#organization","name":"QuestionPro","url":"https:\/\/www.questionpro.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","contentUrl":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","caption":"QuestionPro"},"image":{"@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/questionpro","https:\/\/twitter.com\/questionpro","https:\/\/www.linkedin.com\/company\/questionpro\/"]},{"@type":"Person","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/443b1c2aeec1dd398b91c1be333580c8","name":"Harshad Deshpande","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5534268e892a0e479dfc74f8954da9c8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5534268e892a0e479dfc74f8954da9c8?s=96&d=mm&r=g","caption":"Harshad Deshpande"},"description":"Director, Sales at QuestionPro. Empowering Organizations and Higher Ed with Research Survey Software and CX Solutions.","url":"https:\/\/www.questionpro.com\/blog\/author\/harshad\/"}]}},"featured_image_src":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2017\/04\/The-Net-Promoter-Score-Survey-Why-your-business-needs-it-and-Now-1.jpg","featured_image_src_square":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2017\/04\/The-Net-Promoter-Score-Survey-Why-your-business-needs-it-and-Now-1.jpg","author_info":{"display_name":"Harshad Deshpande","author_link":"https:\/\/www.questionpro.com\/blog\/author\/harshad\/"},"_links":{"self":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/40874"}],"collection":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/comments?post=40874"}],"version-history":[{"count":3,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/40874\/revisions"}],"predecessor-version":[{"id":803385,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/40874\/revisions\/803385"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/media\/40875"}],"wp:attachment":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/media?parent=40874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/categories?post=40874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/tags?post=40874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}