{"id":4137,"date":"2011-03-28T10:59:21","date_gmt":"2011-03-28T10:59:21","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=4137"},"modified":"2011-03-28T10:59:21","modified_gmt":"2011-03-28T10:59:21","slug":"survey-analytics-featured-as-diy-marketing-research-tool-for-manufacturers","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/survey-analytics-featured-as-diy-marketing-research-tool-for-manufacturers\/","title":{"rendered":"Survey Analytics Featured as DIY Marketing Research Tool for Manufacturers"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4138 size-medium\" title=\"Connections\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2011\/03\/istock_000008575684xsmall-245x300.jpg\" alt=\"image\" width=\"245\" height=\"300\" \/>In a recent article on <a href=\"http:\/\/news.thomasnet.com\/IMT\/archives\/2011\/03\/diy-market-research-for-manufacturers.html\" target=\"_blank\" rel=\"noopener noreferrer\">Thomas Net Industry Market Trends<\/a>,\u00a0Michael Keating, \u00a0senior editor for\u00a0<a href=\"http:\/\/govpro.com\/\" target=\"blank\" rel=\"noopener noreferrer\">Government Product News<\/a> and a contributing editor for\u00a0<a href=\"http:\/\/americancityandcounty.com\/\" target=\"blank\" rel=\"noopener noreferrer\">American City and County<\/a>, mentioned <a class=\"zem_slink\" title=\"Survey Analytics\" href=\"https:\/\/www.surveyanalytics.com\" rel=\"homepage\">Survey Analytics<\/a> as a terrific tool for DIY Market Research that&#8217;s available to manufacturers.<\/p>\n<p>Manufacturing companies invest heavily in engineering and operations. \u00a0But when it comes to market research and all things sales and <a href=\"https:\/\/www.questionpro.com\/blog\/market-intelligence\/\">marketing intelligence<\/a>, they get a little skittish. \u00a0And that means that a lot of times, the customer satisfaction surveys that they ran got low response rates and even worse useful information that the manufacturer could use to make good decisions.<\/p>\n<p>This is unfortunate because many manufacturers have to be<a href=\"http:\/\/en.wikipedia.org\/wiki\/ISO_9000\" target=\"_blank\" rel=\"noopener noreferrer\"> ISO 9001<\/a> certified and that means having good customer satisfaction data that can be tracked and implemented as well as show improvements in the quality system as evidenced by customer satisfaction scores.<\/p>\n<p>Here is just a short snippet of this well written article &#8211;<\/p>\n<blockquote><p>&#8220;Yes, some manufacturing execs do rely on DIY research in an effort to save money; and this method of acquiring critical information can produce disastrous results,&#8221; according to Cathy Williams-Owen, president and CFO of Port Washington, N.Y.-based\u00a0<a href=\"http:\/\/www.drimark.com\/\" target=\"blank\" rel=\"noopener noreferrer\">Dri Mark Products, Inc.<\/a>, a manufacturer of writing instruments, security marking systems and inks. &#8220;It is somewhat like working in a vortex. The information obtained may not produce the valuable insight that, say, a well-formulated focus group can provide. The conclusions that are reached can skew results with the potential for a disastrous outcome.&#8221;<\/p>\n<p>Manfred Bluemel, Ph.D., at Seattle-based\u00a0<a href=\"http:\/\/www.zeitgeistresearch.com\/\" target=\"blank\" rel=\"noopener noreferrer\">Zeitgeist Research<\/a>, is a proponent of DIY research tools like\u00a0<a href=\"http:\/\/www.surveymonkey.com\/\" target=\"blank\" rel=\"noopener noreferrer\">Survey Monkey<\/a>,<a href=\"https:\/\/www.surveyanalytics.com\/\" target=\"blank\" rel=\"noopener noreferrer\">Survey Analytics<\/a> and\u00a0<a href=\"http:\/\/www.zoomerang.com\/\" target=\"blank\" rel=\"noopener noreferrer\">Zoomerang<\/a>, with a caveat: &#8220;They work as long as you have a skilled market researcher who knows what to do with those tools.&#8221;<\/p>\n<p>&#8220;To use DIY market research most effectively, you need to talk to a marketing expert or consultant that understands research or product management and can help you design a good survey \u2014\u00a0<em>then<\/em> use the online survey tools that are available to help,&#8221; Ivana Taylor, publisher of the online resource\u00a0<a href=\"http:\/\/www.diymarketers.com\/\" target=\"blank\" rel=\"noopener noreferrer\">DIY Marketers<\/a>, says.<\/p>\n<p>New tools and technology are speeding up the acceptance of DIY research. More customized survey apps are being developed for both Apple&#8217;s iPad and Google&#8217;s Android-based tablets that will enable small manufacturers to do their own market research. (For examples, see\u00a0<a href=\"https:\/\/www.surveyanalytics.com\/ipad-survey-app.html\" target=\"blank\" rel=\"noopener noreferrer\">SurveyAnalytics.com<\/a>,\u00a0<a href=\"https:\/\/www.isurveysoft.com\/\" target=\"blank\" rel=\"noopener noreferrer\">iSurveySoft.com<\/a> and\u00a0<a href=\"http:\/\/www.surveygizmo.com\/survey-blog\/tag\/ipad-surveys\/\" target=\"blank\" rel=\"noopener noreferrer\">SurveyGizmo.com<\/a>.)<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>In a recent article on Thomas Net Industry Market Trends,\u00a0Michael Keating, \u00a0senior editor for\u00a0Government Product News and a contributing editor [&hellip;]<\/p>\n","protected":false},"author":128,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[180],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Survey Analytics Featured as DIY Marketing Research Tool for Manufacturers | QuestionPro<\/title>\n<meta name=\"description\" content=\"In a recent article on Thomas Net Industry Market Trends,\u00a0Michael Keating, \u00a0senior editor for\u00a0Government Product News and a contributing editor\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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