{"id":4142,"date":"2011-03-30T10:16:04","date_gmt":"2011-03-30T17:16:04","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=4142"},"modified":"2011-03-30T10:16:04","modified_gmt":"2011-03-30T17:16:04","slug":"follow-these-5-tips-to-turn-your-blog-into-a-customer-magnet","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/follow-these-5-tips-to-turn-your-blog-into-a-customer-magnet\/","title":{"rendered":"5 tips to turn your blog into a customer magnet"},"content":{"rendered":"

It’s one thing to keep saying that you should have a blog, but having a blog that actually attracts customers and builds loyalty means that you have to provide great content.<\/p>\n

Here are some tips for providing great blog content:<\/p>\n

Make a list of the 5 -7 top reader frustrations.<\/h2>\n

In the same way that our eye is drawn to the crooked picture in an otherwise perfect room, we tend to focus on frustrations and peeves that drive us crazy. Whenever someone mirrors those frustrations, we feel a sense of camaraderie. \u00a0Use these frustrations and your solutions as the anchor and mission of your blog. \u00a0You want each article to be a salve against the painful frustrations that your readers are experiencing. \u00a0Literally, make this list and keep it handy use it as a rotating theme for your content.<\/p>\n

Identify keywords and phrases from that frustration list.<\/h2>\n

Recent studies have shown that people aren’t exactly looking for solutions first. \u00a0BEFORE they look for a solution, they search out their problem — looking for ideas and options on what the solution is. \u00a0For example, “Leaking Roof” is a problem that I will search on hoping to see what options are available to fix it. \u00a0Is this a quick fix or do I need a roof replacement. \u00a0Or I might search on a term such as “sales process” because I feel like I have no control over my sales process or I’m not getting consistent results. \u00a0So all these terms are hot button issues that you can write about. \u00a0Your audience is searching for guidance on how to buy. \u00a0They are more likely to buy from the company that helps them understand and choose.<\/p>\n

Answer customer questions.<\/h2>\n

The easy way to do this is to have a board or Google Document that people can contribute customer questions to so that you can create content that answers them and gives advice. \u00a0 Take a helpful and educational tone in your writing and be open about where the question came from and then simply answer it. \u00a0Keeping tabs on customer questions will also give you ideas on additional kinds of content such as video.<\/p>\n

Recruit contributing experts for each “frustration” your customers have.<\/h2>\n

Blogging can become a daunting task — but not if you recruit experts in your company or in your industry to be contributing <\/a>experts.\u00a0 Ask if sales, customer service, technical or engineering folks would be interested in writing out answers to customer questions or writing about events they’ve attended. Also, think about writing about events that you’re attending such as trade shows and what you’ll be featuring there.\u00a0 Another win-win strategy is to recruit the experts in your industry to write for your blog<\/a>.\u00a0 Trust me – they would be honored and happy to do it.\u00a0 It’s a HUGE promotional and marketing opportunity for them and a big help for you and information for your customers.<\/p>\n

CEO or president is a regular contributor<\/strong><\/h2>\n

I’ve separated the CEO writing for the blog as a separate tip because it is so very important.\u00a0 You don’t have to be a journalist or the next Tom Clancy to communicate what you’re up to as a company.\u00a0 CEOs miss a HUGE PR opportunity in NOT writing for their blog.\u00a0 You’d be amazed at the CEOs who blog.\u00a0 I mean if the CEO from GM <\/a>can find the time to blog — so can YOU.<\/p>\n

Referrals are still the number one way of getting the best, most profitable customers. \u00a0And don’t think that just because you’re in a more B2B or industrial market that referrals don’t work — I’m working on a heavily industrial project right now where the most popular way that people choose suppliers is by calling other suppliers and customers and asking who they would recommend.<\/p>\n

Your blog is a tremendous promotional and advertising tool – don’t let it go to waste.<\/p>\n

QuestionPro offers some of the most advanced customer experience tools available.<\/strong> Gain valuable insights into your customers\u2019 thoughts and feelings using\u00a0<\/span>QuestionPro software<\/span><\/a>\u00a0today.<\/span><\/p>\n

Book Demo<\/strong><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

It’s one thing to keep saying that you should have a blog, but having a blog that actually attracts customers […]<\/p>\n","protected":false},"author":128,"featured_media":126934,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[252,245],"tags":[284,349,599,568,877,878,879],"yoast_head":"\n5 tips to turn your blog into a customer magnet | QuestionPro<\/title>\n<meta name=\"description\" content=\"Having a blog that actually attracts customers and builds loyalty means that you have to provide great content. 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