{"id":41639,"date":"2017-05-02T22:17:41","date_gmt":"2017-05-03T05:17:41","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=41639\/"},"modified":"2017-05-02T22:17:41","modified_gmt":"2017-05-03T05:17:41","slug":"net-promoter-question-and-customer-experience","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/net-promoter-question-and-customer-experience\/","title":{"rendered":"Net Promoter Question \u2013 What it is and how does it make a difference in Customer Experience and Insight"},"content":{"rendered":"

<\/p>\n

Net Promoter Question<\/a> is one of the most fundamentals of measuring real customer experience and your brand\u2019s power of organic share-ability. It forms the basis of what we today call \u201ccustomer experience surveys\u201d, drawing from this fundamental question.<\/p>\n

The Net Promoter Question is a simple yet powerful question:<\/p>\n

\u201cHow likely are you to recommend us to a friend or colleague?\u201d \u2013 That\u2019s it! This is the question that can single handily determine if your product or service company is doing what it should to provide the right customer experience! The Net Promoter Question allows you to understand the most basic aspect of consumer perception, the very reason why you would want to provide a good customer experience \u2013 recurring customers and more customers from recommendations.<\/p>\n

How can your business leverage the Net Promoter Question?<\/strong><\/p>\n

The Net Promoter Question gives you a calculated answer \u2013 not a speculative one! The response is captured on a scale of 0-10, 0 being the lowest and 10 being the highest in terms of likeliness of brand recommendation and satisfaction.<\/p>\n

Traditionally, if a score is from 9 to 10, those respondents would be considered as your brand promoters, 7-8 would be considered as passive and 0-6 would be taken as detractors. Your action areas would be for Promoters and Detractor \u2013 Promoters provide you with a critical opportunity of diving into your brand\u2019s popularity among these customers, whereas, detractors call for the urgency of reaching out to these customers and preventing them from migrating to your competitors.<\/p>\n

But what happens when you have a large customer base? And by large, we mean as large as 100 customers?<\/p>\n

This is where the Net Promoter Question<\/a> automated analysis comes in with QuestionPro CX. It allows you create, send and analyse automated Net Promoter Question reports in minutes with complete dashboard reports!<\/p>\n","protected":false},"excerpt":{"rendered":"

Net Promoter Question is one of the most fundamentals of measuring real customer experience and your brand\u2019s power of organic […]<\/p>\n","protected":false},"author":70,"featured_media":41248,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[169],"tags":[],"yoast_head":"\nNet Promoter Question \u2013 What it is and how does it make a difference in Customer Experience and Insight | QuestionPro<\/title>\n<meta name=\"description\" content=\"Net Promoter Question is one of the most fundamentals of measuring real customer experience and your brand\u2019s power of organic share-ability. 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