{"id":4224,"date":"2011-04-11T10:56:40","date_gmt":"2011-04-11T10:56:40","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=4224"},"modified":"2011-04-11T10:56:40","modified_gmt":"2011-04-11T10:56:40","slug":"opportunities-to-push-the-envelope-of-market-research","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/opportunities-to-push-the-envelope-of-market-research\/","title":{"rendered":"Opportunities to Push the Envelope of Market Research"},"content":{"rendered":"

\"image\"In a couple of weeks, Vivek Bhaskaran will be speaking at the IIR Technology Driven Market Research event in Chicago. \u00a0 The Technology Driven Market Research Conference is all about the breakthrough technologies that will be used in market research. \u00a0 If you’re interested in learning more about this conference, take a look at their site and register<\/a>.<\/p>\n

In the meantime, get a preview of what you’re likely to hear from Vivek and other thought leaders in the market research technology realm. \u00a0In this interview with Leaonard Murphy from the Green Book Marketing Research Blog,<\/a> Vivek blows the roof off the conventional market research and then gently leads us back to really pushing the envelope as we look for new ways to really listen to what our customers and our markets are trying to tell us,<\/p>\n

Using Analysis and Listening as Psychic Tools<\/strong><\/p>\n

OK, sorry, I pushed that headline a little to get your attention. \u00a0Let me explain.<\/p>\n

A few months ago, I read this book SHiFT Selling<\/em> by Craig Elias and it literally blew my mind. \u00a0Craig was talking about using simple analysis of sales you’d already won to literally predict and place yourself right in front of your ideal customer just when they are ready, willing and able to buy. \u00a0So it actually LOOKS like you’re being psychic — when you’re actually being smart.<\/p>\n

The Craig Elias used these same techniques to connect with me (after I was doing research on HIM) and we came up with this eye-popping webinar that you can participate in NEXT Tuesday April 12. \u00a0REGISTER RIGHT HERE<\/a>.<\/p>\n

How to Use Social Media to WOW Your Customers<\/strong><\/p>\n

Now we have a slightly understated headline to communicate a really interesting and important trend — that’s related to TRIGGER EVENTS (the webinar I was talking about in the previous section).<\/p>\n

The latest issue of Trendwatching is out and you’ll never believe what they are talking about “Random Acts of Kindness”. \u00a0 You know — random acts of kindness — like paying the toll for the person behind you, just doing something nice for someone you don’t know — BECAUSE it’s the nice thing to do.<\/p>\n

Well – it’s a HOT HOT HOT trend in business right now. \u00a0There are tons of examples – I’ll just give you a few right here :<\/p>\n