![\"Portrait](\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2009\/08\/istock_000008506759xsmall.jpg?w=150\" "\\"Portrait")
Take this easy test to see if you\u2019re selling to the right customers.<\/p>\nTake this easy test to see if you\u2019re selling to the right customers.<\/p>\n
The phone rings, you look at the call ID and it\u2019s customer \u201cX\u201d you:<\/em><\/p>\n If you answered anything other than \u201c1\u201d then you\u2019re showing symptoms of the \u201cPain-in-the-Neck Customer Syndrome.\u201d\u00a0 Not to worry.\u00a0 It\u2019s a common ailment among all sizes of businesses.\u00a0 It\u2019s often caused by the insatiable need to have certain customers on your customer list.\u00a0 But once they land there, you discover that they have \u201cneeds.\u201d\u00a0 These needs are resource heavy, they take up everyone\u2019s time and to top it off, they are forever complaining about your prices and threatening to move to the competition.\u00a0\u00a0 This whole relationship just isn\u2019t want you thought it was going to be.<\/p>\n Right about now, I bet your little voice is saying something like \u201cBut, you don\u2019t understand, I NEED these customers!\u00a0 They buy stuff and that\u2019s revenue.\u00a0 Since when was revenue a bad thing?\u201d<\/p>\n When you take on customers that cause your people to run around doing extra things that weren\u2019t originally designed into the process \u2013 this is costing you money.\u00a0 The unfortunate thing is that it\u2019s often invisible in the accounting.\u00a0 Instead, it often shows up in the form of the quiz I used to start this article.<\/p>\n Here are three painless ways to identify your ideal customers:<\/p>\n Don\u2019t look at this process as turning customers away, instead look at it as freeing up space for more ideal customers.\u00a0 These ideal customers are easy to work with, they value what you offer in exactly the way it was designed.\u00a0 They are loyal.\u00a0 They don\u2019t complain about price and that makes them profitable.\u00a0 Why wouldn\u2019t you want more of that?<\/p>\n","protected":false},"excerpt":{"rendered":" Take this easy test to see if you\u2019re selling to the right customers. The phone rings, you look at the […]<\/p>\n","protected":false},"author":128,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[250,203],"tags":[284,930,931,429,932],"yoast_head":"\n\n
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