{"id":436888,"date":"2022-08-05T11:00:15","date_gmt":"2022-08-05T18:00:15","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=436888"},"modified":"2023-08-03T08:55:18","modified_gmt":"2023-08-03T08:55:18","slug":"survey-completion-rate-vs-response-rate","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/survey-completion-rate-vs-response-rate\/","title":{"rendered":"Survey Completion Rate vs Response Rate: Differences"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you&#8217;ve ever been involved in online polls or surveys, you&#8217;ve probably been familiar with terms like &#8220;completion rate&#8221; and &#8220;response rate.&#8221; To use the words correctly, you must know their meanings and differences. By being aware of the concepts, you can improve your survey&#8217;s sample rate and statistical efficiency.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Higher response and completion rates mean better survey results. Here, we&#8217;ll explain what the two terms indicate and how they&#8217;re connected but different in surveys. So, let&#8217;s find out.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What is the survey completion rate?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The survey completion rate is the percentage of <a href=\"https:\/\/www.questionpro.com\/features\/survey-respondents.html\">survey participants<\/a> who finish the survey. It is the number of people who have completed an <a href=\"https:\/\/www.questionpro.com\/blog\/what-are-online-surveys\/\">online survey<\/a> divided by the number of survey respondents who started.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Only respondents who entered your survey and finished it would be included in this statistic. Someone who started but didn&#8217;t finish the survey won&#8217;t boost your completion rate.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Survey completion rate calculation<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The formula for the completion rate is shown below:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s calculate the completion rate using the below-listed <a href=\"https:\/\/www.questionpro.com\/blog\/survey-data-collection\/\">survey data<\/a>.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">1000 emails have been sent.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">500 people started the survey.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">400 people completed the survey.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><strong>Completion Rate<\/strong> = (Number of completed surveys \/ Number of respondents that started the survey) x 100<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Completion Rate<\/strong> = (400\/450) x 100 = 0.8 x 100 = 80%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The completion rate depends on the users who have at least started your survey. In this situation, the survey&#8217;s reach is ignored.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Low completion rate<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Low completion rates indicate that respondents dislike your survey. The following are a few potential causes for this:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Poorly framed questions<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If the questions are hard to understand, people are less likely to fill out the survey. The question may be hard to understand because of how it is written or the words used.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, what shift do you usually work, and when do you eat?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This question is badly phrased because it asks about shift and snack time at once. It&#8217;s preferable to ask two inquiries separately than together.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Long Survey<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A <a href=\"https:\/\/www.questionpro.com\/blog\/survey-length-keep-it-short-and-simple\/\">lengthy survey<\/a> can lower completion rates. The average length is ten questions, and each question should be no more than two lines. It is crucial to avoid making your survey unnecessarily long and asking an excessive number of questions. This may cause respondents to become uninterested and cause them to drop out of your survey.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Misleading questions<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It&#8217;s important not to ask questions that could mislead the person answering, so try not to ask these kinds of questions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, instead of asking, &#8220;How high is the Eiffel Tower?&#8221; it&#8217;s better to say, &#8220;What do you think of the Eiffel Tower&#8217;s height?&#8221;<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Target audience<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">People only fill out the survey if they think it is necessary and up to their standards. So, it&#8217;s essential to choose the right group of people to reach.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asking people over 60 about a smartphone brand&#8217;s performance isn&#8217;t always wise. Younger target groups are more appropriate in this situation.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What is the survey response rate?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The <a href=\"https:\/\/www.questionpro.com\/blog\/good-survey-response-rate\/\">response rate<\/a> can be defined as the percentage of those who were asked to participate in a survey to those who actually finished the survey. It is the number of people who have completed an <a href=\"https:\/\/www.questionpro.com\/blog\/how-to-create-online-surveys\/\">online survey<\/a> divided by the number of people to whom the survey has been sent. It looks a lot like the completion rate, but it is not.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Survey response rate calculation<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The formula for the response rate is shown below:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s figure out the response rate using the survey data listed below.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">1000 emails have been sent.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">500 people started the survey.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">400 people completed the survey.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Response Rate = (Number of completed surveys \/ Total Number of people to whom the survey has been sent) x 100<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Response Rate = (400\/1000) = 0.4 x 100 = 40%<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Low response rate<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A low response rate to your survey can be caused by many different things, which include:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Wrong survey sample<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">There is a good likelihood that you selected the wrong sample if you are receiving a low number of responses to your survey. You need to research your survey&#8217;s target segment and then pick them. Always make sure that your survey is suited to the audience.<\/span><\/p>\n<p style=\"text-align: center;\"><em><strong>LEARN ABOUT:<\/strong><\/em> <a href=\"https:\/\/www.questionpro.com\/blog\/survey-sample-sizes-how-many-respondents-do-you-really-need\/\">Survey Sample Sizes<\/a><\/p>\n<ul>\n<li aria-level=\"1\"><b>Branding issues<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">How you present your survey is crucial. Ensure the subject lines are clear and consistent with your brand to give a sense of trustworthiness.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Sensitive topics<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Don&#8217;t talk about sensitive issues because some people won&#8217;t even answer if it goes against their religion, beliefs, and something private.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Difference between Survey Completion Rate vs Response Rate<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The words &#8220;completion rate&#8221; and &#8220;<a href=\"https:\/\/www.questionpro.com\/blog\/good-survey-response-rate\/\">response rate<\/a>&#8221; are sometimes confused by people since the ratio in both refers to the number of persons who have completed the task.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The completion rate will tell you what percentage of participants finished the survey after starting it. The response rate, on the other hand, tells you the percentage of people that completed the survey after receiving it.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Conclusion on Survey Completion Rate vs Response Rate<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now you recognize the difference between the completion rate and the response rate. You should know that a greater response rate produces more accurate survey data. Try to avoid the causes that affect the completion and response rate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">During the trial time of QuestionPro, you will have the ability to create online surveys at no cost and test out all of the features of this online survey tool. Therefore, get your hands on it right now, and we wish you the best of luck with all of your research.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/research-edition-survey-software\/\" target=\"_blank\" rel=\"noopener\"><button>LEARN MORE<\/button><\/a>\u00a0 \u00a0 \u00a0 \u00a0<a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1053&amp;sourceRef=blog\" target=\"_blank\" rel=\"noopener\"><button>FREE TRIAL<\/button><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;ve ever been involved in online polls or surveys, you&#8217;ve probably been familiar with terms like &#8220;completion rate&#8221; and [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":436889,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[174],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Survey Completion Rate vs Response Rate: Differences | QuestionPro<\/title>\n<meta name=\"description\" content=\"The Survey Completion Rate vs Response Rate are not the same thing. 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