{"id":43784,"date":"2017-06-21T09:38:25","date_gmt":"2017-06-21T16:38:25","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=43784\/"},"modified":"2017-06-21T09:38:25","modified_gmt":"2017-06-21T16:38:25","slug":"emotional-research-is-here","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/emotional-research-is-here\/","title":{"rendered":"Emotional Research Is Here"},"content":{"rendered":"

Emotional intelligence, not to be confused with IQ or being emotional, <\/span>is the capability of individuals to use emotional information to guide thinking and behavior<\/span>. Interestingly enough, emotions are a huge driver for consumer decision-making. Successful brands are conducting Emotional Market Research to identify emotional values in order to position themselves against competitors and increase authenticity in their storytelling.<\/span><\/p>\n

Select your respondents<\/strong><\/a><\/p>\n

The future of business will be based on having a strong emotional connection with the consumer. Brands that adapt their research agendas to gain a better understanding of the role that emotions play have a powerful advantage.<\/span><\/p>\n

Examples of Emotional Market Research<\/b><\/p>\n

WebCams<\/b>:<\/span><\/p>\n

Three years ago, there were a handful of Research Firms that specialized or even scratched the surface of emotional research. Companies like <\/span>Affectiva<\/span><\/a> and <\/span>RealEyes<\/span><\/a> were the two dominant players in the space. Today, Emotional Research is one of the top 5 emerging research methods, according to the latest <\/span>Greenbook Industry Report<\/span><\/a>. These tests are fairly easy to implement by using webcams. Typically remote panels of users view ads or products in their homes or offices, then the camera detects facial expressions and then provide what is called \u201cemotional analytics.\u201d In essence, the technology unearths the authentic feelings of individuals in real-time and intensity-level.<\/span><\/p>\n

Eye-tracking technology:<\/b> Ranked ninth on the list of emerging methods and becoming widely adopted by many research firms, this technology records conversation alongside an automated system analyzing eye movement. From a selling standpoint, eye-tracking software deciphers a potential customer\u2019s preferences in regard to web page layout, brand placement, or even the product itself. Some studies have eye-tracking technology correctly identifying the honesty levels of subjects at an 83% accuracy level.<\/span><\/p>\n

In a way, eye-tracking technology is a form of an online survey, albeit in a different language, it\u2019s able to measure the intimate tastes of respondents. \u00a0In fact, online surveys and eye-tracking technology could be a marriage made in marketing heaven, as their union truly focuses on a key issue in any manner of research sampling: honesty.<\/span><\/p>\n

Neuromarketing: <\/b>Many assume that Big Data is just a big pile of data collected for quantitative research. Scientific research disagrees with this assumption, <\/span>at least the one conducted<\/span> by the Applied Neuromarketing Consortium at Northwestern University. One of its chief researchers, Dr. Martin Block, explains how neuromarketing works:<\/span><\/p>\n

Using big data, transaction data, and social data\u2014along with conscious and unconscious-mind shopping behavior data\u2014to present a new single view of how marketers may be able to influence behaviors.<\/span><\/p>\n

Ultimately, the goal is to develop novel marketing models to integrate the best from big data analytics as well as influence, based on how brain stimuli relate to perception, memory, and decision-making. Big data may provide information on \u201cwhat\u201d people did, but Neuromarketing explains the \u201cwhy\u201d they did it according to swaying stimuli.<\/span><\/p>\n

There are other, smaller examples, such as utilizing GPS technology to record the actual movement of shoppers instead of relying on their memories later on in a study. <\/span><\/p>\n

QuestionPro has added a number of innovative tools to the mix as well, including \u201cLive Discussions\u201d, which harnesses feedback, using a custom, real-time, qualitative platform to probe deeper into a respondent\u2019s mind. Conversational Form, which is currently in beta, combines Artificial Intelligence and innovative techniques to humanize the survey experience in a chat-like conversation, which in turn, captures better user responses.<\/span><\/p>\n

Select your respondents<\/strong><\/a><\/p>\n

While there is still a lot of work to be done when it comes to emotional research, the technologies are still developing and methodologies are being perfected. However, the subconscious resistance to emotional research remains. Not embracing this form of research, however, could negatively affect customer experience, resulting in a huge impact on overall business revenue.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Emotional intelligence, not to be confused with IQ or being emotional, is the capability of individuals to use emotional information […]<\/p>\n","protected":false},"author":102,"featured_media":44063,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[206,203,6],"tags":[356],"yoast_head":"\nEmotional Research Is Here | QuestionPro<\/title>\n<meta name=\"description\" content=\"Emotional intelligence refers to the capability of a person to manage and control his or her emotions and possess the ability to control the emotions of others as well. Here are a few examples of emotional research\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/emotional-research-is-here\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Emotional Research Is Here | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"Emotional intelligence refers to the capability of a person to manage and control his or her emotions and possess the ability to control the emotions of others as well. Here are a few examples of emotional research\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/emotional-research-is-here\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-21T16:38:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2017\/06\/EMOTIONALResearchImage-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"150\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Rudly Raphael\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rudly Raphael\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/emotional-research-is-here\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/emotional-research-is-here\/\"},\"author\":{\"name\":\"Rudly Raphael\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/e9972a48d9213a991f249cac45a2322f\"},\"headline\":\"Emotional Research Is Here\",\"datePublished\":\"2017-06-21T16:38:25+00:00\",\"dateModified\":\"2017-06-21T16:38:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/emotional-research-is-here\/\"},\"wordCount\":621,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\"},\"keywords\":[\"Audience\"],\"articleSection\":[\"Audience\",\"Market Research\",\"QuestionPro Products\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.questionpro.com\/blog\/emotional-research-is-here\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/emotional-research-is-here\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/emotional-research-is-here\/\",\"name\":\"Emotional Research Is Here | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#website\"},\"datePublished\":\"2017-06-21T16:38:25+00:00\",\"dateModified\":\"2017-06-21T16:38:25+00:00\",\"description\":\"Emotional intelligence refers to the capability of a person to manage and control his or her emotions and possess the ability to control the emotions of others as well. Here are a few examples of emotional research\",\"breadcrumb\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/emotional-research-is-here\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.questionpro.com\/blog\/emotional-research-is-here\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/emotional-research-is-here\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.questionpro.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"QuestionPro\",\"item\":\"https:\/\/www.questionpro.com\/blog\/category\/questionpro\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"QuestionPro Products\",\"item\":\"https:\/\/www.questionpro.com\/blog\/category\/questionpro\/questionpro_products\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Emotional Research Is Here\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#website\",\"url\":\"https:\/\/www.questionpro.com\/blog\/\",\"name\":\"QuestionPro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.questionpro.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\",\"name\":\"QuestionPro\",\"url\":\"https:\/\/www.questionpro.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"contentUrl\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"caption\":\"QuestionPro\"},\"image\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/questionpro\",\"https:\/\/twitter.com\/questionpro\",\"https:\/\/www.linkedin.com\/company\/questionpro\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/e9972a48d9213a991f249cac45a2322f\",\"name\":\"Rudly Raphael\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3fea59f469a2f1a365fccbdd333b5cc6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3fea59f469a2f1a365fccbdd333b5cc6?s=96&d=mm&r=g\",\"caption\":\"Rudly Raphael\"},\"description\":\"Rudly has more than 15 years of experience in the market research industry, implementing primary and secondary research for a number of high profile clients. He's a frequent blogger and has published a number of articles in various online journals, magazines, and other publications.\",\"url\":\"https:\/\/www.questionpro.com\/blog\/author\/rudly1\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Emotional Research Is Here | QuestionPro","description":"Emotional intelligence refers to the capability of a person to manage and control his or her emotions and possess the ability to control the emotions of others as well. Here are a few examples of emotional research","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.questionpro.com\/blog\/emotional-research-is-here\/","og_locale":"en_US","og_type":"article","og_title":"Emotional Research Is Here | QuestionPro","og_description":"Emotional intelligence refers to the capability of a person to manage and control his or her emotions and possess the ability to control the emotions of others as well. Here are a few examples of emotional research","og_url":"https:\/\/www.questionpro.com\/blog\/emotional-research-is-here\/","og_site_name":"QuestionPro","article_publisher":"https:\/\/www.facebook.com\/questionpro","article_published_time":"2017-06-21T16:38:25+00:00","og_image":[{"width":300,"height":150,"url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2017\/06\/EMOTIONALResearchImage-1.png","type":"image\/png"}],"author":"Rudly Raphael","twitter_card":"summary_large_image","twitter_creator":"@questionpro","twitter_site":"@questionpro","twitter_misc":{"Written by":"Rudly Raphael","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.questionpro.com\/blog\/emotional-research-is-here\/#article","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/emotional-research-is-here\/"},"author":{"name":"Rudly Raphael","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/e9972a48d9213a991f249cac45a2322f"},"headline":"Emotional Research Is Here","datePublished":"2017-06-21T16:38:25+00:00","dateModified":"2017-06-21T16:38:25+00:00","mainEntityOfPage":{"@id":"https:\/\/www.questionpro.com\/blog\/emotional-research-is-here\/"},"wordCount":621,"commentCount":0,"publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/#organization"},"keywords":["Audience"],"articleSection":["Audience","Market Research","QuestionPro Products"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.questionpro.com\/blog\/emotional-research-is-here\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.questionpro.com\/blog\/emotional-research-is-here\/","url":"https:\/\/www.questionpro.com\/blog\/emotional-research-is-here\/","name":"Emotional Research Is Here | QuestionPro","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/#website"},"datePublished":"2017-06-21T16:38:25+00:00","dateModified":"2017-06-21T16:38:25+00:00","description":"Emotional intelligence refers to the capability of a person to manage and control his or her emotions and possess the ability to control the emotions of others as well. Here are a few examples of emotional research","breadcrumb":{"@id":"https:\/\/www.questionpro.com\/blog\/emotional-research-is-here\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.questionpro.com\/blog\/emotional-research-is-here\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.questionpro.com\/blog\/emotional-research-is-here\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.questionpro.com\/blog\/"},{"@type":"ListItem","position":2,"name":"QuestionPro","item":"https:\/\/www.questionpro.com\/blog\/category\/questionpro\/"},{"@type":"ListItem","position":3,"name":"QuestionPro Products","item":"https:\/\/www.questionpro.com\/blog\/category\/questionpro\/questionpro_products\/"},{"@type":"ListItem","position":4,"name":"Emotional Research Is Here"}]},{"@type":"WebSite","@id":"https:\/\/www.questionpro.com\/blog\/#website","url":"https:\/\/www.questionpro.com\/blog\/","name":"QuestionPro","description":"","publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.questionpro.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.questionpro.com\/blog\/#organization","name":"QuestionPro","url":"https:\/\/www.questionpro.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","contentUrl":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","caption":"QuestionPro"},"image":{"@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/questionpro","https:\/\/twitter.com\/questionpro","https:\/\/www.linkedin.com\/company\/questionpro\/"]},{"@type":"Person","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/e9972a48d9213a991f249cac45a2322f","name":"Rudly Raphael","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3fea59f469a2f1a365fccbdd333b5cc6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3fea59f469a2f1a365fccbdd333b5cc6?s=96&d=mm&r=g","caption":"Rudly Raphael"},"description":"Rudly has more than 15 years of experience in the market research industry, implementing primary and secondary research for a number of high profile clients. He's a frequent blogger and has published a number of articles in various online journals, magazines, and other publications.","url":"https:\/\/www.questionpro.com\/blog\/author\/rudly1\/"}]}},"featured_image_src":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2017\/06\/EMOTIONALResearchImage-1.png","featured_image_src_square":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2017\/06\/EMOTIONALResearchImage-1.png","author_info":{"display_name":"Rudly Raphael","author_link":"https:\/\/www.questionpro.com\/blog\/author\/rudly1\/"},"_links":{"self":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/43784"}],"collection":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/users\/102"}],"replies":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/comments?post=43784"}],"version-history":[{"count":0,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/43784\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/media\/44063"}],"wp:attachment":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/media?parent=43784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/categories?post=43784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/tags?post=43784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}