{"id":439428,"date":"2022-09-01T06:29:13","date_gmt":"2022-09-01T13:29:13","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=439428"},"modified":"2023-10-31T12:16:13","modified_gmt":"2023-10-31T12:16:13","slug":"questionpro-acquires-digsite-for-agile-qualitative-research","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/questionpro-acquires-digsite-for-agile-qualitative-research\/","title":{"rendered":"QuestionPro expands into agile qualitative research with the acquisition of Digsite"},"content":{"rendered":"

QuestionPro, a market leader in the experience transformation space and committed to advancing research for customers and partners alike, <\/span>recently acquired Digsite<\/span><\/a>, a market leader in digital qualitative research<\/a> and insights management. This acquisition brings into the fold an exploratory research platform that can help our customers do more with their insights collection and helps them be highly agile.\u00a0<\/span><\/p>\n

With the rapid expansion of research and new-age research technologies, there was an unspoken need to combine qualitative and quantitative research<\/a> methods for seamless research management. QuestionPro has an integrated research suite consisting of an enterprise-grade quantitative research tool, a community platform for continuous discovery with longitudinal tracking, an insights repository to manage your insights, and more. With the addition of Digsite, we\u2019ve rounded out our offerings to provide digital qualitative research at scale and aid in exploratory and primary research under one intuitive, powerful platform.<\/span><\/p>\n

LEARN MORE: Qualitative Research Questions and Questionnaires<\/a><\/p>\n

\u201cReal-time qualitative exploratory research has become a critical part of evolving brands as they respond to a rapidly changing marketplace,\u201d said Vivek Bhaskaran, Founder, and CEO of QuestionPro. \u201cIt\u2019s now more critical than ever for brands to have access to qualitative and quantitative research – and the combination of QuestionPro and Digsite does just that.\u201d<\/span><\/p>\n

The addition of Digsite expands QuestionPro\u2019s ability for brands, organizations, and researchers to use a suite of powerful research tools to get timely but agile feedback from customers that aid in co-creation as they build new products, services, and communications. This also opens up additional opportunities for agile two-way qualitative conversations with customers.<\/span><\/p>\n

LEARN ABOUT:<\/strong> Agile Market Research<\/a><\/em><\/p>\n

The Digsite platform assists with agile qualitative research that mitigates the complexity between exploration and validation with unique offerings such as:<\/span><\/p>\n