

{"id":440979,"date":"2022-09-25T11:00:21","date_gmt":"2022-09-25T18:00:21","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=440979"},"modified":"2023-08-17T06:20:42","modified_gmt":"2023-08-17T06:20:42","slug":"trigger-marketing","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/trigger-marketing\/","title":{"rendered":"Trigger Marketing: What it is + Guide with Examples"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Any business needs to think about how to increase sales. But most companies don&#8217;t have enough money to increase website traffic. That&#8217;s why you need to use detailed segmentation to deal with your current audience, and trigger marketing can help you in this situation.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you can utilize triggers marketing correctly, it can increase sales without spending money. How you use different digital decisions will depend on how well you understand this concept. If you don&#8217;t know how triggers work, all marketing automation, CRM, mailing services, and chatbots will look the same.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In this blog, we will explore what triggers marketing, why it is important, and a guide that helps you to utilize it in your organization.<\/span><\/p>\n\n\n\n<div class=\"tags-wrap\">\n<p class=\"content-index\" style=\"margin-top: 0;\">Content Index<\/p>\n<ol style=\"font-weight: 400; margin: 0 30px; line-height: 22px;\">\n<li><a href=\"#what_is_trigger_marketing?\">What is trigger marketing?<\/a><\/li>\n<li><a href=\"#importance_of_trigger_marketing\">Importance of trigger marketing<\/a><\/li>\n<li><a href=\"#guide_to_trigger_marketing\">Guide to trigger marketing<\/a>\n<ol>\n<li><a href=\"#know_your_buyer_persona\">Know your buyer persona<\/a><\/li>\n<li><a href=\"#think_about_causes_and_effects\">Think about causes and effects<\/a><\/li>\n<li><a href=\"#describe_the_trigger_events\">Describe the trigger events<\/a><\/li>\n<li><a href=\"#determine_automated_actions\">Determine automated actions<\/a><\/li>\n<li><a href=\"#personalize_your_messages\">Personalize your messages<\/a><\/li>\n<li><a href=\"#start_marketing_automation\">Start marketing automation<\/a><\/li>\n<li><a href=\"#focus_on_customer_relationships\">Focus on customer relationships<\/a><\/li>\n<\/ol>\n<\/li>\n<li><a href=\"#example_of_trigger_marketing\">Example of trigger marketing<\/a><\/li>\n<li><a href=\"#conclusion\">Conclusion<\/a><\/li>\n<\/ol>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what_is_trigger_marketing?\"><span style=\"font-weight: 400;\">What is trigger marketing?<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Trigger marketing is a form of advertising that uses targeted messages or alerts sent at a specific time. It is a way to make advertising more relevant to the people who see it. In this strategy, each message to the customer is triggered by a specific &#8220;event.&#8221;&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Using triggers marketing, advertisers can make messages relevant to both the user and the event and send them when they are most important. An event could be spending time on a particular page or getting an app. A date, like a holiday or a real-world occasion, could also be an event.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">We got a short glimpse of what triggers marketing. Now we will discuss why it is crucial for businesses.<\/span><\/p>\n\n\n\n\t<div class=\"banner-section wf-section\" lang=\"\" >\n\t\t<div class=\"right-column-container\">\n\t\t\t<div class=\"bannerbg white\">\n\t\t\t\t<span class=\"h1-2\">Create memorable experiences based on real-time data, insights and advanced analysis.<\/span>\n\t\t\t\t<a href=\"#userliteForm\" data-toggle=\"modal\" class=\"button w-button\">Request Demo<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"userlite-modal modal fade\" id=\"userliteForm\" tabindex=\"-1\" role=\"dialog\" style=\"display: none;\">\n\t\t<div class=\"modal-dialog\" role=\"document\">\n\t\t\t<div class=\"modal-content\" role=\"document\">\n\t\t\t\t<div class=\"modal-body\">\n\t\t\t\t\t<div class=\"modal-header\">\n\t\t\t\t\t\t<button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n\t\t\t\t\t\t\t<i class=\"material-icons\">close<\/i>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"contact-us-form-wrapper contact-box\">\n\t\t\t\t\t\t<div class=\"userlite-form-wrapper\">\n\t\t\t\t\t\t\t<iframe src=\"https:\/\/www.questionpro.com\/userlite-form-blog-en.html?product=CX&amp;referralurl=https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/440979&amp;lang=en&amp;cat=cx-2\" style=\"display: block;\" ><\/iframe>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"demo-form-wrapper success-message-div\" style=\"display:none\">\n\t\t\t\t\t\t\t<p class=\"success-message-para\"><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"importance_of_trigger_marketing\"><span style=\"font-weight: 400;\">Importance of trigger marketing<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">With marketing automation, business owners can respond to what users do by offering the right solutions.<\/span><\/p>\n\n\n\n<p><i><span style=\"font-weight: 400;\">Trigger marketing lets brands send relevant messages to customers at the right time.<\/span><\/i><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The software acts when an email is opened, a chatbot is used, or a sale is made. You need a marketing platform to automate things like sending email sequences, updating a CRM, adding customers to a list, etc.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When you use software to automate your marketing, your brand becomes more focused on people. You can make a customer feel special by sending them messages that are personalized and relevant. This makes it easier to talk to the audience and builds stronger bonds.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Triggers marketing, unlike mass advertising, focus on what customers want and changes materials and tasks to meet those needs. Smooth customer service makes customers happier and more loyal to your brand.<\/span><\/p>\n\n\n\n<p><i><span style=\"font-weight: 400;\">Sending prospects trigger campaigns shows that you care.<\/span><\/i><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">People will know more about the brand. So, you&#8217;ll make an excellent first impression and encourage people to tell their friends about you.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"guide_to_trigger_marketing\"><span style=\"font-weight: 400;\">Guide to trigger marketing<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Trigger marketing can completely transform your marketing strategy. It may boost revenue while also improving customer relationships. But this only happens if you know how to use this in marketing.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Let&#8217;s talk about a guide on how triggers marketing works and how you can improve your marketing strategy by using it.<\/span><\/p>\n\n\n\n<ol>\n<li>\n<h3 id=\"know_your_buyer_persona\" class=\"blankurl\"><span style=\"font-weight: 400;\">Know your buyer persona<\/span><\/h3>\n<\/li>\n<\/ol>\n\n\n\n<p><span style=\"font-weight: 400;\">First things first, you have to determine who it is that you&#8217;re trying to reach. Understanding your audience is critical for good communication.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Once you know what kind of buyers you&#8217;re trying to reach, you can think about the life cycles of those buyers. At the same time, you can understand their problems and reasons.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The next step is to get them to buy from you again. The more you know about buyers, the better your trigger marketing plan will be. The objective is to help each potential buyer through the process of making a purchasing decision.<\/span><\/p>\n\n\n\n<ol start=\"2\">\n<li>\n<h3 id=\"think_about_causes_and_effects\" class=\"blankurl\"><span style=\"font-weight: 400;\">Think about causes and effects<\/span><\/h3>\n<\/li>\n<\/ol>\n\n\n\n<p><span style=\"font-weight: 400;\">When it comes to triggering marketing, there are a lot of statements of cause and effect. If your customers do certain things, your automated system will react a certain way.<\/span><\/p>\n\n\n\n<ul>\n<li><i><span style=\"font-weight: 400;\">The customer&#8217;s action is the cause.<\/span><\/i><\/li>\n\n\n\n<li><i><span style=\"font-weight: 400;\">The customer&#8217;s response is the effect.<\/span><\/i><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">When making triggers for your marketing automation strategy, you need to consider what will happen and why. It will help you figure out how all of these things fit together. And also, it will make it easier to set up marketing triggers.<\/span><\/p>\n\n\n\n<ol start=\"3\">\n<li>\n<h3 id=\"describe_the_trigger_events\" class=\"blankurl\"><span style=\"font-weight: 400;\">Describe the trigger events<\/span><\/h3>\n<\/li>\n<\/ol>\n\n\n\n<p><span style=\"font-weight: 400;\">For trigger marketing to work, you need to figure out the triggers that will tell your systems what to do. In other words, you need to figure out what problems you want to fix. Unfortunately, you can only choose from a small number of causes.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For example, you can&#8217;t follow all of your customers around to see when they look at your Instagram page. But you can keep track of the following things:<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">Age views<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Responses to emails<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Link-clicking<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Personal criteria<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Responses to campaigns<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Responses to campaigns<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">You need to be able to keep track of the things that make you react. This way, you&#8217;ll be able to give each customer the correct answer at the right time.<\/span><\/p>\n\n\n\n<ol start=\"4\">\n<li>\n<h3 id=\"determine_automated_actions\" class=\"blankurl\"><span style=\"font-weight: 400;\">Determine automated actions<\/span><\/h3>\n<\/li>\n<\/ol>\n\n\n\n<p><span style=\"font-weight: 400;\">Now that you&#8217;ve written down the triggers you want to respond to. After that, you need to decide what course of action you will take. Go through the list of triggers you made and determine what you want to do in response to each one. You could do several things, including:<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">Emailing<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Put the client on a list<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Sort the customer into groups.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Make sure that whatever the automated action is, it is important. There&#8217;s no point in making lists or putting customers into groups if it won&#8217;t help you in the long run.<\/span><\/p>\n\n\n\n<ol start=\"5\">\n<li>\n<h3 id=\"personalize_your_messages\" class=\"blankurl\"><span style=\"font-weight: 400;\">Personalize your messages<\/span><\/h3>\n<\/li>\n<\/ol>\n\n\n\n<p><span style=\"font-weight: 400;\">Studies have shown that when people have a personalized experience, they are more likely to buy something.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If your action is a marketing task like sending an email or signing up for a campaign, it&#8217;s important to know how this contact differs from others in your CRM and what message will uniquely appeal to them.<\/span><\/p>\n\n\n\n<ol start=\"6\">\n<li>\n<h3 id=\"start_marketing_automation\" class=\"blankurl\"><span style=\"font-weight: 400;\">Start marketing automation<\/span><\/h3>\n<\/li>\n<\/ol>\n\n\n\n<p><span style=\"font-weight: 400;\">Marketing automation helps professionals do less work they have to do repeatedly daily. Automation in marketing can help your marketing team spend their time on more critical tasks.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To use marketing automation, you have to find these tasks that you repeatedly do. It allows you to remove them from your schedule and hand them over to the computerized system.<\/span><\/p>\n\n\n\n<p><i><span style=\"font-weight: 400;\">As an example, let&#8217;s look at email marketing. Your marketing team probably sends out a lot of emails every day.<\/span><\/i><\/p>\n\n\n\n<p><i><span style=\"font-weight: 400;\">Most of the time, these emails can be the same. Your team could copy the text and change each recipient&#8217;s name at the beginning.<\/span><\/i><\/p>\n\n\n\n<p><i><span style=\"font-weight: 400;\">Email marketing is an essential part of any marketing campaign, but this is a massive waste of time. Taking this task off your daily list will make you more productive in other areas. It will help your company do better as a whole.<\/span><\/i><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">So, it&#8217;s time to stop sending emails daily and use automated email marketing instead. These emails can be sent faster by a computer than by your marketing team. Your marketing team doesn&#8217;t have to worry about getting the job done.<\/span><\/p>\n\n\n\n<ol start=\"7\">\n<li>\n<h3 id=\"focus_on_customer_relationships\" class=\"blankurl\"><span style=\"font-weight: 400;\">Focus on customer relationships<\/span><\/h3>\n<\/li>\n<\/ol>\n\n\n\n<p><span style=\"font-weight: 400;\">Customer relationship management is the best way to manage and improve your relationships with customers. This kind of software may assist you in tracking customer data and improving each connection.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you don&#8217;t have a good system for managing things, your data will probably be all over the place. So, you won&#8217;t be able to take full advantage of marketing automation.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Fortunately, you can update your customer relationship management data and correctly classify contacts using automation. To effectively sell to these customers, you need to utilize your automated system to increase the accuracy of your database.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"example_of_trigger_marketing\"><span style=\"font-weight: 400;\">Example of trigger marketing<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Trigger marketing can be as complicated as your software and database can handle. As long as your triggers are clear and measurable, you can change the rest to fit your needs and adjust your campaign as you go.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are some examples of common events that are used in trigger-based marketing to help you get started:<\/span><\/p>\n\n\n\n<ul>\n<li>\n<h3><span style=\"font-weight: 400;\">Greeting messages<\/span><\/h3>\n<\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Greeting messages or welcome messages is an excellent examples of trigger marketing.<\/span><\/p>\n\n\n\n<p><i><span style=\"font-weight: 400;\">When someone subscribes to your service, chooses to receive your newsletter, or registers an account with you, send them your welcome message.<\/span><\/i><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You have the chance to thank them for their action, express your thanks, and provide an offer to advance them to the next phase or keep them engaged with you.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The better these communications are, the more customized they should be. They often represent your first direct, one-on-one interaction with a customer, giving you the chance to form relationships and gain their confidence.<\/span><\/p>\n\n\n\n<ul>\n<li>\n<h3><span style=\"font-weight: 400;\">Win-back and follow-up messages<\/span><\/h3>\n<\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">You may establish trigger marketing by emailing inactive customers, clients, or subscribers after a particular time.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">These may be reminders alone, like an abandoned cart email, or reminders with offers, like a discount voucher for a client who hasn&#8217;t purchased in six months. Messages like these might attract inactive customers or push them to conclude an activity, like a purchase.<\/span><\/p>\n\n\n\n<p><b>Make these messages as action-friendly as possible.<\/b><span style=\"font-weight: 400;\"> Include a link to checkout and highlight your shipping policy or discount offer.<\/span><\/p>\n\n\n\n<ul>\n<li>\n<h3><span style=\"font-weight: 400;\">Purchase confirmation messages<\/span><\/h3>\n<\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">A customer&#8217;s first online purchase is a critical moment. They&#8217;ve put their trust in you and given you money, so you need to confirm their order, payment, and thanks immediately.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Now is the time to build trust by being open. Set goals and tell people how to reach you. This is a new part of your partnership.<\/span><\/p>\n\n\n\n<ul>\n<li>\n<h3><span style=\"font-weight: 400;\">Loyalty messages<\/span><\/h3>\n<\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">You can set triggers for important events in your customer&#8217;s life and relationship with them. So that you can send them personalized messages that show how much you appreciate them.<\/span><\/p>\n\n\n\n<p><i><span style=\"font-weight: 400;\">You can send them special offers or a simple, personalized message to celebrate their birthday, their third (or any number) purchase with you, the anniversary of their first purchase, etc.<\/span><\/i><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">These messages keep your consumer happy and unique. They also provide significant recommendations and advocate for your company. Even if they haven&#8217;t been purchased, they show your worth. Loyal customers spend more than first-time customers and cost less to maintain.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">We learned about trigger marketing, why it is important, and a guide on triggers marketing with examples. The whole point of trigger marketing is to find the things that will get people interested in your business. It is possible to achieve this by watching their way of life, online behavior, and likes and dislikes.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">After reading all this information about trigger marketing, we&#8217;re sure you&#8217;re excited to start. You&#8217;ll be making sales and building relationships in no time. For marketing automation, all you need is the right software.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">QuestionPro CX software is designed to get customers involved. Your marketing team will be more productive than ever using their CX software. And also, you&#8217;ll get to know the people who buy from you.<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\"><button>LEARN MORE<\/button><\/a>&nbsp; &nbsp; &nbsp; &nbsp;<a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1063&amp;sourceRef=home-cx\" target=\"_blank\" rel=\"noopener\"><button>FREE TRIAL<\/button><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Any business needs to think about how to increase sales. But most companies don&#8217;t have enough money to increase website [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":440980,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[170],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Trigger Marketing: What it is + Guide with Examples | QuestionPro<\/title>\n<meta name=\"description\" content=\"Trigger marketing gives you a way to send relevant, personalized messages to your contacts at the right time to reach your lead or customer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/trigger-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trigger Marketing: What it is + Guide with Examples | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"Trigger marketing gives you a way to send relevant, personalized messages to your contacts at the right time to reach your lead or customer.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/trigger-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-25T18:00:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-17T06:20:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/09\/trigger-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2100\" \/>\n\t<meta property=\"og:image:height\" content=\"1254\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Urmita Liza\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Urmita Liza\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/trigger-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/trigger-marketing\/\"},\"author\":{\"name\":\"Urmita Liza\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/925ab8ac32e69514f81ca771df2ffeb2\"},\"headline\":\"Trigger Marketing: What it is + Guide with Examples\",\"datePublished\":\"2022-09-25T18:00:21+00:00\",\"dateModified\":\"2023-08-17T06:20:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/trigger-marketing\/\"},\"wordCount\":1848,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\"},\"articleSection\":[\"CX\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/trigger-marketing\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/trigger-marketing\/\",\"name\":\"Trigger Marketing: What it is + Guide with Examples | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#website\"},\"datePublished\":\"2022-09-25T18:00:21+00:00\",\"dateModified\":\"2023-08-17T06:20:42+00:00\",\"description\":\"Trigger marketing gives you a way to send relevant, personalized messages to your contacts at the right time to reach your lead or customer.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/trigger-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.questionpro.com\/blog\/trigger-marketing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/trigger-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.questionpro.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CX\",\"item\":\"https:\/\/www.questionpro.com\/blog\/category\/cx-2\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Trigger Marketing: What it is + Guide with Examples\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#website\",\"url\":\"https:\/\/www.questionpro.com\/blog\/\",\"name\":\"QuestionPro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.questionpro.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\",\"name\":\"QuestionPro\",\"url\":\"https:\/\/www.questionpro.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"contentUrl\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"caption\":\"QuestionPro\"},\"image\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/questionpro\",\"https:\/\/twitter.com\/questionpro\",\"https:\/\/www.linkedin.com\/company\/questionpro\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/925ab8ac32e69514f81ca771df2ffeb2\",\"name\":\"Urmita Liza\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/bf28ac4903be4df7996e332925f39543?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/bf28ac4903be4df7996e332925f39543?s=96&d=mm&r=g\",\"caption\":\"Urmita Liza\"},\"url\":\"https:\/\/www.questionpro.com\/blog\/author\/urmita-liza\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Trigger Marketing: What it is + Guide with Examples | QuestionPro","description":"Trigger marketing gives you a way to send relevant, personalized messages to your contacts at the right time to reach your lead or customer.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.questionpro.com\/blog\/trigger-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Trigger Marketing: What it is + Guide with Examples | QuestionPro","og_description":"Trigger marketing gives you a way to send relevant, personalized messages to your contacts at the right time to reach your lead or customer.","og_url":"https:\/\/www.questionpro.com\/blog\/trigger-marketing\/","og_site_name":"QuestionPro","article_publisher":"https:\/\/www.facebook.com\/questionpro","article_published_time":"2022-09-25T18:00:21+00:00","article_modified_time":"2023-08-17T06:20:42+00:00","og_image":[{"width":2100,"height":1254,"url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/09\/trigger-marketing.jpg","type":"image\/jpeg"}],"author":"Urmita Liza","twitter_card":"summary_large_image","twitter_creator":"@questionpro","twitter_site":"@questionpro","twitter_misc":{"Written by":"Urmita Liza","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.questionpro.com\/blog\/trigger-marketing\/#article","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/trigger-marketing\/"},"author":{"name":"Urmita Liza","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/925ab8ac32e69514f81ca771df2ffeb2"},"headline":"Trigger Marketing: What it is + Guide with Examples","datePublished":"2022-09-25T18:00:21+00:00","dateModified":"2023-08-17T06:20:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.questionpro.com\/blog\/trigger-marketing\/"},"wordCount":1848,"publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/#organization"},"articleSection":["CX"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.questionpro.com\/blog\/trigger-marketing\/","url":"https:\/\/www.questionpro.com\/blog\/trigger-marketing\/","name":"Trigger Marketing: What it is + Guide with Examples | QuestionPro","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/#website"},"datePublished":"2022-09-25T18:00:21+00:00","dateModified":"2023-08-17T06:20:42+00:00","description":"Trigger marketing gives you a way to send relevant, personalized messages to your contacts at the right time to reach your lead or customer.","breadcrumb":{"@id":"https:\/\/www.questionpro.com\/blog\/trigger-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.questionpro.com\/blog\/trigger-marketing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.questionpro.com\/blog\/trigger-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.questionpro.com\/blog\/"},{"@type":"ListItem","position":2,"name":"CX","item":"https:\/\/www.questionpro.com\/blog\/category\/cx-2\/"},{"@type":"ListItem","position":3,"name":"Trigger Marketing: What it is + Guide with Examples"}]},{"@type":"WebSite","@id":"https:\/\/www.questionpro.com\/blog\/#website","url":"https:\/\/www.questionpro.com\/blog\/","name":"QuestionPro","description":"","publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.questionpro.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.questionpro.com\/blog\/#organization","name":"QuestionPro","url":"https:\/\/www.questionpro.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","contentUrl":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","caption":"QuestionPro"},"image":{"@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/questionpro","https:\/\/twitter.com\/questionpro","https:\/\/www.linkedin.com\/company\/questionpro\/"]},{"@type":"Person","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/925ab8ac32e69514f81ca771df2ffeb2","name":"Urmita Liza","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/bf28ac4903be4df7996e332925f39543?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bf28ac4903be4df7996e332925f39543?s=96&d=mm&r=g","caption":"Urmita Liza"},"url":"https:\/\/www.questionpro.com\/blog\/author\/urmita-liza\/"}]}},"featured_image_src":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/09\/trigger-marketing.jpg","featured_image_src_square":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/09\/trigger-marketing.jpg","author_info":{"display_name":"Urmita Liza","author_link":"https:\/\/www.questionpro.com\/blog\/author\/urmita-liza\/"},"_links":{"self":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/440979"}],"collection":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/comments?post=440979"}],"version-history":[{"count":1,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/440979\/revisions"}],"predecessor-version":[{"id":808048,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/440979\/revisions\/808048"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/media\/440980"}],"wp:attachment":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/media?parent=440979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/categories?post=440979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/tags?post=440979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}