{"id":442071,"date":"2022-10-09T11:00:12","date_gmt":"2022-10-09T18:00:12","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=442071"},"modified":"2023-11-07T07:19:10","modified_gmt":"2023-11-07T07:19:10","slug":"screening-question","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/screening-question\/","title":{"rendered":"Screening Question: What it Is &#038; How to use it + Examples"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A screening question is a powerful sort of survey question that can be used to specifically target an audience based on behaviors, interests, or views. Businesses often don&#8217;t know how to find the right group of people to target. It is also difficult to understand how to survey everyone to get a wide range of answers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s not ideal to invite anybody and everyone to participate in a survey. It&#8217;s common to seek the opinions of a small number of people on specific topics. The question then becomes how to ensure that only qualified individuals participate in the survey.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In most cases, researchers utilize screening questions to filter out inappropriate respondents in their survey. Respondents&#8217; replies determine whether or not they pass the survey&#8217;s screening process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We&#8217;ll go over the following guidelines to help you develop effective screening questions:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What is a screening question?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Screening question types.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to use a screening question?<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">What is the screening question?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A screening question is a particular kind of survey question that is asked specifically to filter out a specific sort of respondent from the entire sample. And it can help you find a new audience you never knew you had. Screening question is also referred to as screeners.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This type of question is asked during general demographic screening. Respondents only see your screening question once they&#8217;ve decided whether or not to continue with the survey by answering it with a &#8220;Yes&#8221; or &#8220;I plan to,&#8221; for example.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Screening question types<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In your screening survey, you can ask four different kinds of questions. Each type serves a distinct purpose and delivers distinct outcomes. Let&#8217;s dive right in:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Demographics<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The majority of screeners use inquiries on demographics. In this context, you can ask a wide variety of questions. Information on a person&#8217;s <a href=\"https:\/\/www.questionpro.com\/blog\/gender-survey-questions\/\">gender questions<\/a>, age, race, marital status, sexual orientation, number of children, and other characteristics can be collected. Take a look at these sample survey questions for inspiration.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Please state your highest level of education or certification.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How much money do you make each year?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How would you describe your relationship status?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What is your current employment status?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Please note that when asked something particularly private or delicate, you should always indicate the &#8220;<\/span><b>Prefer not to say<\/b><span style=\"font-weight: 400;\">&#8221; option.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Behavioral<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Behavioral screeners also called &#8220;lifestyle inquiries,&#8221; are designed to learn about a person&#8217;s typical routine. The purpose of asking screening questions about a person&#8217;s behavior, attitudes, and decision-making processes is to get insight into their actual behavior.<\/span><\/p>\n<p style=\"text-align: center;\"><em><strong>LEARN ABOUT:<\/strong> <a href=\"https:\/\/www.questionpro.com\/blog\/behavioral-targeting\/\">Behavioral Targeting<\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">The questions used as a behavioral screener can change depending on the survey&#8217;s goals. Possible examples include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How many hours do you normally spend online each week?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How often do you go to the polls for the president?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How often do you use the music app?<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Industry-Specific<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Asking questions relevant to the industry is a beautiful way to eliminate participants who might be biased or filter out those who aren&#8217;t tied to the particular business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Assume you&#8217;re looking for honest feedback on a new energy bar. As a result, you may choose to exclude responders from the consumer packaged goods industry.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Product- or Service-Specific<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">For obvious reasons, this is the best format to employ when addressing the people who will be buying your goods or services. Responses from those who aren&#8217;t a good fit for the product or service can be quickly filtered out by asking these kinds of questions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Say you manage a luxury hotel and are beginning a grooming service for small dogs. You can survey participants and exclude anyone who doesn&#8217;t meet your requirements. For this example, you may ask questions like, &#8220;What type of pet do you have?&#8221;<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How to use a screening question?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Like other effective survey questions, screening questions should be neutral, straightforward, and simple. After determining the screening question you wish to use, you must choose how and when to use it. Dos and don&#8217;ts are going to help you simplify these guidelines, so here they are:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Do\u2019s of a screening question<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We&#8217;ll talk about the do\u2019s of screening questions now.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span style=\"font-weight: 400;\">Before the survey starts, ask screening questions<\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Screeners are only used to get rid of unsuitable people right away. To ensure the screening questions don&#8217;t cause too much trouble for the respondents or your business, you should ask them at the beginning of the survey.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span style=\"font-weight: 400;\">Include sufficient screening questions<\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Do not be hesitant to raise essential questions and concerns. It&#8217;s fine to ask multiple questions at this point if doing so would help you narrow in on your target audience and increase the quality of their responses. You need to be careful not to go too far. Just make sure everything you say is brief and to the point.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span style=\"font-weight: 400;\">Ask about all target demographics<\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Asking the correct questions is crucial for getting the best results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider that most of your service users are between the ages of 20 and 40. Your marketing efforts should be redirected in this area if you want to increase your user base and reach people between the ages of 40 and 50.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You&#8217;d prefer respondents in this desired age range, so your screening question should be:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cWhich age group do you now fall under?\u201d<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">20 &#8211; 29<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">30 &#8211; 39<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">40 &#8211; 50 (Accept)<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">51 &#8211; 60<\/span><\/i><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Include questions on respondents&#8217; origin, nationality, and religion to get the specific data you need. This is how the questions might look:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cSelect the option most closely reflects your ethnicity or race.\u201d<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Asian<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">African<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Latino<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Prefer not to say<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Other<\/span><\/i><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Here&#8217;s another example.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Imagine you&#8217;re launching an on-demand pet supply app. If you want to know how and for whom your consumers order pet food, target an audience that uses apps or has a pet for which you sell products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this example, only monthly shoppers are included. Regular app-orderers may not need to be asked. So the right screening question would be:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cHow many times do you use an app to order pet supplies?\u201d<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">0 &#8211; 1<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">2 &#8211; 3<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">I do not use an app (Reject)<\/span><\/i><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Order your questions appropriately<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start with a dynamic demographic to target your most relevant audience. Start with a demographic survey to add a diversity of areas, animal types, etc., to the on-demand pet supplies app audience you want to study. Let\u2019s take a look at some example questions:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cDo you have at least one of these animals?\u201d<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Dogs<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Cats<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Birds<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Others<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">I do not have a pet (Reject)<\/span><\/i><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This will eliminate people who don&#8217;t have pets. Before asking how people use the pet supplies app on their devices, inquire if they use smartphones.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cWhat&#8217;s your smartphone&#8217;s Operating system?\u201d<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Android<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">iOS<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Others (Reject)<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">I do not use smartphones (Reject)<\/span><\/i><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">After that, use secondary criteria to focus on your targeted demographic.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cWhich is essential for you while ordering pet products online?<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Quality (Accept)<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Variety of products (Accept)<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Price<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Discounts<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Give a general choice for a response<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Even if the answer options you offer are pertinent, you can&#8217;t always anticipate what users will choose to answer. Because of this, practicing with a general response option like &#8220;None of the above,&#8221; &#8220;I don&#8217;t know,&#8221; or &#8220;Other&#8221; is a great idea.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you don&#8217;t do this, you risk having input from respondents who shouldn&#8217;t be doing your survey. This can be deceptive for your business and goes against the whole point of the survey.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span style=\"font-weight: 400;\">Set a page break after the last screening question<\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Remember to add a page break after finishing the last screener. If you don&#8217;t, the reasoning behind the survey will no longer hold. Open-ended inquiries eliminate poor participants. Consider this the final step in your screener survey to find the ideal user persona.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Don&#8217;ts of a screening question<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are certain kinds of questions that should not be used for screening. Let&#8217;s have a look at this:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span style=\"font-weight: 400;\">Avoid answering with a &#8220;yes&#8221; or &#8220;no.&#8221;<\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Although it can be appealing to design survey screening questions in a &#8220;yes or no&#8221; manner, doing so introduces bias into the question. More often than not, respondents will select a response that is affirmative or clearly enables them to finish a survey.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span style=\"font-weight: 400;\">Stay away from using industry terms<\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Leave out industry jargon. You don&#8217;t want responders to feel foolish and provide inaccurate information on your screeners. Make sure to define any slang or industry-specific terms you choose to use in the question.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span style=\"font-weight: 400;\">Avoid pressing respondents to overthink<\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The respondents do not possess an impeccable memory, nor do they have the time or the patience to recollect things. Make sure your request is reasonable, and if you&#8217;re unsure what to ask, go on the side of asking a more general query.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span style=\"font-weight: 400;\">If it&#8217;s not necessary, don&#8217;t utilize them<\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Screening questions provide an additional targeting layer and should not replace standard parameters. Check and use all targeting filters on a survey before adding a screening question.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You will achieve the required outcomes if you learn and practice everything you can about how, when, where, and with whom to conduct a screeners survey. Getting niche opinions and reducing the likelihood of irrelevant responses can both be achieved by filtering out inappropriate individuals before you launch your survey.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro is here to help with all of your surveying needs. Additionally, it&#8217;s crucial to keep in mind that the shorter the survey, the more responses you will receive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can find all the research tools you need on QuestionPro. The quality of your data can be improved by including <a href=\"https:\/\/www.questionpro.com\/blog\/add-image-question-type\/\">image questions<\/a>, which has been demonstrated to increase engagement and response rate. Learn more about our image-based polls and survey, or create your own online survey immediately with QuestionPro.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/research-edition-survey-software\/\" target=\"_blank\" rel=\"noopener\"><button>LEARN MORE<\/button><\/a>\u00a0 \u00a0 \u00a0 \u00a0<a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1053&amp;sourceRef=blog\" target=\"_blank\" rel=\"noopener\"><button>FREE TRIAL<\/button><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A screening question is a powerful sort of survey question that can be used to specifically target an audience based [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":442072,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[174],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Screening Question: What it Is &amp; How to use it + Examples | QuestionPro<\/title>\n<meta name=\"description\" content=\"A response to a screening question determines whether or not they are eligible to participate in your survey. 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