

{"id":442540,"date":"2022-10-11T12:52:43","date_gmt":"2022-10-11T19:52:43","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=442540"},"modified":"2024-06-28T16:37:25","modified_gmt":"2024-06-28T23:37:25","slug":"what-your-tipping-screen-says-about-your-customer-experience-tuesday-cx-thoughts","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/what-your-tipping-screen-says-about-your-customer-experience-tuesday-cx-thoughts\/","title":{"rendered":"What Your Tipping Screen Says About Your Customer Experience \u2014 Tuesday CX Thoughts"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><span style=\"font-weight: 400;\">I recently came across a social media post<\/span><span style=\"font-weight: 400;\">&nbsp;that had me thinking about how companies are portraying themselves in the eyes of customers. I have been on the frontline of retail, long before the \u201ctip jar\u201d made its appearance on the scene. I certainly would have appreciated any contributions from customers, but still felt an obligation to provide the best possible <\/span><span style=\"font-weight: 400;\">customer experience<\/span><span style=\"font-weight: 400;\"> to my customers.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cashier 401K accounts<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Regardless of how one might feel about the minimum wage or tipping obligations, the original tip jars were usually created by the employees themselves and often had some creativity and style that made it feel less of an obligation.&nbsp; <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">With memorable phrases like \u201cGas money jar\u201d or \u201ccashier 401K accounts\u201d, the creativity made me more apt to contribute. I rarely inferred anything about the company on the basis of these tip jars &#8211; just viewing it more like a sidewalk musician looking for a \u201clittle extra\u201d through entertaining customers at the conclusion of the <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-map\/\"><span style=\"font-weight: 400;\">customer journey<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Suggested tip<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Eventually, those jars disappeared and many franchises and retailers either stopped the tipping culture or put them on the Point-of-Sale. Now it seems the companies are requesting tips on behalf of the employee in many places that I wouldn\u2019t consider traditional. I can see giving a dollar for your coffee made to order, but the terminal provides \u201csuggested tips\u201d of $3, $5 or $8 for a coffee order that totals $5.&nbsp; <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Counter-service restaurants traditionally did not have tipping, now some of these fast food restaurants have \u201csuggested tips\u201d of 25%, 35% and 45%.&nbsp; While even the \u201csuggested tip\u201d in a full-service restaurant has increased from 15%-18% to a minimum of 20% &#8211; with the expectation for more if better service was delivered.&nbsp;<\/span><\/p>\n\n\n\n\t<div class=\"banner-section wf-section\" lang=\"\" >\n\t\t<div class=\"right-column-container\">\n\t\t\t<div class=\"bannerbg white\">\n\t\t\t\t<span class=\"h1-2\">Create memorable experiences based on real-time data, insights and advanced analysis.<\/span>\n\t\t\t\t<a href=\"#userliteForm\" data-toggle=\"modal\" class=\"button w-button\">Request Demo<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"userlite-modal modal fade\" id=\"userliteForm\" tabindex=\"-1\" role=\"dialog\" style=\"display: none;\">\n\t\t<div class=\"modal-dialog\" role=\"document\">\n\t\t\t<div class=\"modal-content\" role=\"document\">\n\t\t\t\t<div class=\"modal-body\">\n\t\t\t\t\t<div class=\"modal-header\">\n\t\t\t\t\t\t<button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n\t\t\t\t\t\t\t<i class=\"material-icons\">close<\/i>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"contact-us-form-wrapper contact-box\">\n\t\t\t\t\t\t<div class=\"userlite-form-wrapper\">\n\t\t\t\t\t\t\t<iframe src=\"https:\/\/www.questionpro.com\/userlite-form-blog-en.html?product=CX&amp;referralurl=https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/442540&amp;lang=en&amp;cat=cx-2|tcxt\" style=\"display: block;\" ><\/iframe>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"demo-form-wrapper success-message-div\" style=\"display:none\">\n\t\t\t\t\t\t\t<p class=\"success-message-para\"><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Shopping online? Add a tip for a good experience<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">At a recent sporting event, an order for bottled water &#8211; in which I reached into the cooler and got my own bottle, there was a suggested tip of $2.&nbsp;&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Again, I\u2019ll emphasize that I would have appreciated such tips when I worked in retail, so I understand the appeal. Then a day after being asked for a $2 tip on a $5 bottle of water (pricing as a part of your <\/span><a href=\"https:\/\/www.questionpro.com\/cx\/why\/cx-strategy.html\"><span style=\"font-weight: 400;\">customer experience strategy<\/span><\/a><span style=\"font-weight: 400;\"> is something we could write about separately at length), I came across the aforementioned social media post:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1018\" height=\"1044\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/screener-tipping.jpg\" alt=\"\" class=\"wp-image-442541\"\/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Tipping generally had been reserved for personalized (and in-person) service &#8211; which could include a smile, perhaps a pleasant conversation\/exchange or a little something extra.&nbsp; As I contemplated the question asked in this post, I realized that these \u201ctipping mechanisms\u201d really say a lot about the company implementing them rather than the employees that are (sometimes) the recipients of these \u201cautomated\u201d tipping mechanisms &#8211; especially as they are added to more <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/customer-touchpoints\/\"><span style=\"font-weight: 400;\">customer experience touchpoints<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;&nbsp;&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Why? I see two critical problems with adding these automated systems, regardless of the employees&#8217; base pay:<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Do customers have to pay for a good experience now?<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The first problem is that you create an impression to the customer that you must pay for that good experience. There is an inferred \u201cthreat\u201d that your service may not be as good if you do not tip upfront. In the fast-food burger shop, will I get my customizations if I don\u2019t tip at 30%? If I opt not to tip, will something go missing from my carry-out order? If I tip with cash, will I get excellent service from the front counter, but perhaps not the kitchen staff?&nbsp; <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If I tip using these automated tools, who is receiving these tips, and what is the rationale behind the different apportionment?&nbsp; Since these mechanisms have become more widespread, I also have noticed higher employee turnover rates and more confrontations between employees and customers. So I wonder about the impact on the broader <\/span><a href=\"https:\/\/www.questionpro.com\/workforce\/employee-experience.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Employee Experience<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1004\" height=\"564\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/TCXT-Meta_images-9.gif\" alt=\"\" class=\"wp-image-442552\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">How is this all impacted when the tipping occurs before the product or service is delivered?<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The second fundamental problem I recognize comes out of that first one. Do these mechanisms enhance employee enablement or inhibit it? This becomes a complicated discussion about the <\/span><a href=\"https:\/\/www.questionpro.com\/voice-of-customer.html\"><span style=\"font-weight: 400;\">Voice-of-the-Customer<\/span><\/a><span style=\"font-weight: 400;\"> and the <\/span><a href=\"https:\/\/www.questionpro.com\/cx\/closed-loop\/case-management.html\"><span style=\"font-weight: 400;\">customer feedback loop<\/span><\/a><span style=\"font-weight: 400;\">. Instead of service being a part of the job, it is now a requirement to maximize income for the employee.&nbsp; <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It can put the employee into an awkward position of doing something extra toward maximizing the tip that also might be to the detriment of the company.&nbsp; Then if these \u201cextras\u201d are scrutinized (perhaps I like a <\/span><i><span style=\"font-weight: 400;\">little <\/span><\/i><span style=\"font-weight: 400;\">extra frothed almond milk in my latte), does it remove the ability of the employee to give that everyday customer a little more for being recognized as loyal.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">It&#8217;s the small things that count<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">What if there were an opportunity for a customer to provide a little extra feedback when pressing that tip button?&nbsp; It is what we were looking to do with our <\/span><a href=\"https:\/\/www.questionpro.com\/nps-plus\/\"><span style=\"font-weight: 400;\">QuestionPro exclusive NPS+<\/span><\/a><span style=\"font-weight: 400;\"> question type in our <\/span><a href=\"https:\/\/www.questionpro.com\/cx\/\"><span style=\"font-weight: 400;\">customer experience software platform<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp; <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Beyond just the score, you can get feedback on that \u201cone thing\u201d that can be done to improve that score.&nbsp; Similarly, that \u201cone thing\u201d is tied back to a financial outcome, just like a <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/why-invest-in-customer-experience-cx\/\"><span style=\"font-weight: 400;\">financial linkage analysis<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp; <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Instead of making it feel like an obligation, make it an opportunity to give feedback. It will enable your employees, and it will make the customers feel better about giving a tip with feedback so they can set expectations for future visits &#8211; and perhaps get a little extra frothed almond milk on that next latte.&nbsp; <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Instead of thinking about how we all &#8211; companies and customers &#8211; are treating employees.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">QuestionPro XDay 22 is in less than 15 days!<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Join us for a great lineup of speakers and panelists in the AT&amp;T Conference Hotel in Austin, TX, on October 27th.\u00a0 I&#8217;ll be moderating the live discussion: Linear, Lucky or Lies: the stories we tell with data, with our guest speakers from MGM Resorts, Google, and Research Narrative. Learn all about it <\/span><a href=\"https:\/\/www.questionpro.com\/xday\/fall-2022\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0 This is also a great time to speak with our CX and EX consultants and understand the ways you can bring <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/customer-empathy\/\">customer empathy<\/a> consistently<span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><span style=\"font-weight: 400;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/xday\/fall-2022\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Register Now<\/strong><\/a><\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.linkedin.com\/in\/kenpeterson\/\"><img decoding=\"async\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/05\/author-ken-peterson.png\" alt=\"\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;I recently came across a social media post&nbsp;that had me thinking about how companies are portraying themselves in the eyes [&hellip;]<\/p>\n","protected":false},"author":46,"featured_media":442552,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[170,1811],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Your Tipping Screen Says About Your Customer Experience \u2014 Tuesday CX Thoughts | QuestionPro<\/title>\n<meta name=\"description\" content=\"Tipping generally had been reserved for personalized (and in-person) service - which could include a smile, perhaps a pleasant conversation\/exchange or a little something extra. Read More.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/what-your-tipping-screen-says-about-your-customer-experience-tuesday-cx-thoughts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Your Tipping Screen Says About Your Customer Experience \u2014 Tuesday CX Thoughts | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"Tipping generally had been reserved for personalized (and in-person) service - which could include a smile, perhaps a pleasant conversation\/exchange or a little something extra. 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