{"id":443475,"date":"2022-10-27T13:02:51","date_gmt":"2022-10-27T20:02:51","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=443475"},"modified":"2024-10-22T23:47:09","modified_gmt":"2024-10-23T06:47:09","slug":"business-academic-research","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/business-academic-research\/","title":{"rendered":"Business Academic Research: What it Is + Steps"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">One of the biggest challenges many management scientists face is the ability to produce business academic research of quality. Academics are focusing on conducting research that positively impacts the field, but the hard truth is that practicing managers don\u2019t often turn to consult this type of research.<\/span><\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">What is Business Academic Research?<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/academic-research-guide\/\"><span style=\"font-weight: 400;\">Academic research<\/span><\/a><span style=\"font-weight: 400;\"> is an investigation conducted by universities and colleges to find answers to a question or to solve a problem they observe. Most of the time, people think that research involves being in a laboratory with tubes and beaks, but this is far from reality.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">There are two types of research: <a href=\"https:\/\/www.questionpro.com\/blog\/basic-research\/\">basic research<\/a> and applied research. Basic <a href=\"https:\/\/www.questionpro.com\/blog\/business-research\/\">business research<\/a> is a type of investigation focused on understanding a particular problem. This type of research focuses on the \u201chow,\u201d \u201cwhat,\u201d and \u201cwhy\u201d of the problem, obtaining basic information to try to explain the phenomenon in a few details. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Applied research, on the other hand, focuses on how to solve a determined problem. <a href=\"https:\/\/www.questionpro.com\/blog\/empirical-research\/\">Empirical methodologies<\/a> are used to answer a specific question that can be repetitive in the field. Both <a href=\"https:\/\/www.questionpro.com\/blog\/what-is-research\/#types_of_research_methods_and_example\">types of research<\/a> are methods for finding specific information. The difference between them is that basic is used to expand current knowledge, and applied is used to find new specific information.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">One of the biggest challenges many universities and management researchers face is to produce academically rigorous and helpful knowledge for professional managers. <\/span><a href=\"https:\/\/hbr.org\/2018\/07\/its-time-to-make-business-school-research-more-relevant\"><span style=\"font-weight: 400;\">Harvard Business Review<\/span><\/a><span style=\"font-weight: 400;\"> has described two main <a href=\"https:\/\/www.questionpro.com\/blog\/research-problem\/\">research problems<\/a> when generating new business knowledge.<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Lost in translation<\/strong>. Researchers have found that most managers don\u2019t look up to new research in their field. These same managers are more likely to hold on to old practices, which sometimes can be disproved in new investigations.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><strong>Lost before translation<\/strong>. This is a more complex problem, as it is the tendency for academic researchers not to design the research with input from professional managers or employees. Researching a population requires gathering insights from them to be used in practice.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How to do Business Academic Research?<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Doing business academic research is a challenging task. It is time-consuming, and you\u2019ll need to consult many information sources for quality research. To start your research, you should focus on three key points: Industry analysis, <a href=\"https:\/\/www.questionpro.com\/blog\/competitor-research\/\">competitors analysis<\/a>, and customer analysis.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The industry analysis provides information about the industry potential regarding products and customers. This involves making a sales plan that compares the selected industry&#8217;s current market state. The analysis should include numeric information in the form of pie charts or bar graphs to demonstrate the industry&#8217;s status. Some things to consider in this are:<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">Identification of the industry and overview of it<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Summarize the nature of the industry<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Provide a forecast<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Identify internal and external stakeholders<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Make a <a href=\"https:\/\/www.questionpro.com\/blog\/swot-analysis-example\/\">SWOT analysis<\/a><\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">A <a href=\"https:\/\/www.questionpro.com\/blog\/8-questions-to-start-your-competitive-information-journey\/\">competitive information<\/a> analysis is useful for determining the business&#8217;s competitive advantage compared to those already in the industry. The goal of the <a href=\"https:\/\/www.questionpro.com\/blog\/competitive-analysis\/\">competitive analysis<\/a> is to demonstrate the domain you have within the industry to convince others. Be sure to provide statistical information. The things you should have in this analysis are:<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">List of all competitors<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Highlight the strengths and weaknesses of the business<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Clarify the position in the market<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Describe the company in detail and the differentiations from competitors<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">A customer analysis is a critical part of the business academic research process. It identifies the <a href=\"https:\/\/www.questionpro.com\/blog\/target-customer\/\">target customer<\/a> by creating a profile and specifying how the product or service will satisfy its needs. It&#8217;s a simple <a href=\"https:\/\/www.questionpro.com\/blog\/academic-research-tools\/\">academic research tool<\/a>, but this analysis can help to understand the current and potential customers. Essential things to include are:<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">Customer demographics<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/behavioral-analytics\/\">Behavioral analysis<\/a> and buying criteria<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Purchase process and patterns<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Projection of changes over time and in the future<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Business Academic Research Steps<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Choosing a research topic <\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Choosing the topic can be a struggle for some researchers. A piece of advice most experienced researchers give is to choose something you\u2019re really passionate about. Whether it is software, tech, finance, or marketing, the critical thing to think about is that the topic you choose can be relative to a subject you dominate and feel comfortable with.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Writing a literature review <\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">A literature review is a process of reviewing other researchers&#8217; work within your field of study to use it as a base for <a href=\"https:\/\/www.questionpro.com\/blog\/data-collection\/\">data collection<\/a>. A structured review can be helpful before writing your ideas. Structuration means dividing the articles and information into topic blocks. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For example, if you were to write a research about \u201csocial media marketing in tech companies in Austin,\u201d finding literature on individual terms such as social media, marketing in tech companies, Austin economic overview, etc., can be beneficial when you start writing about topics and subtopics in your research.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Choosing a research strategy <\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Choosing the research strategy is a two-step process. First, you have to decide on your research approach. This is the plan that\u2019s going to be used in the study. There are three categories of research approaches: deductive, inductive, and abductive.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Once the research approach is chosen, the next step is to choose the <a href=\"https:\/\/www.questionpro.com\/blog\/research-design\/\">research design<\/a>. The research design can be qualitative or quantitative, depending on the research approach. Quantitative design works best for deductive research, as the data collected in the form of numbers and statistics are better for hypothesis testing. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-research-methods\/\">Qualitative research<\/a>, on the other hand, works well with inductive and abductive research are more focused on answering a question, so opinions and focus groups are better options for this type of research.<\/span><b><\/b><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sampling <\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The sample is the group of people who will participate in the research study. A valid investigation must carefully select a representative population affected by the problem chosen as a topic. There are two <a href=\"https:\/\/www.questionpro.com\/blog\/types-of-sampling-for-social-research\/\">sampling methods<\/a>:<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/probability-sampling\/\">Probability sampling<\/a>. It involves a random population selection, allowing the researcher to make statistical inferences about the population.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/non-probability-sampling\/\">Non-probability sampling<\/a>. Involves a carefully selected group of people using determined criteria.<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Executing data collection <\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Now that research is taking form, it\u2019s time to collect the information that will give the insights necessary to conclude the research. Four of the most used <a href=\"https:\/\/www.questionpro.com\/blog\/data-collection-methods\/\">data collection methods<\/a> are:<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/surveys\/\">Surveys<\/a>: This is the most used data collection method, as it requires almost no intervention from the researcher and can be applied to a broad population sample.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Interviews: This type of method can be quantitative and qualitative. The advantage is that being a 1 on 1 conversation generally leaves more room for explanation and data collection.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/focus-group\/\">Focus groups<\/a>: Like interviews, the focus group can provide quantitative and qualitative data. The main difference between an interview and a focus group is that the second one involves 6 to 10 people, so the interviewer must be prepared to adapt to changes and extract information more quickly.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Observation: Observation is a method of data collection that incorporates the researcher into the natural setting where the participants or the phenomenon is happening. This enables the researcher to see what is happening in real-time, therefore eliminating some bias that interviews or focus groups can have by having the moderator intervene with the subjects.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Universities and colleges need to take the initiative to produce more valuable knowledge and distribute it as a part of their core value. Business management is an ever-changing field that needs professionals to adapt to new environments. The University of Michigan Ross is an excellent example of how to take the lead in this matter. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">With its program, <\/span><a href=\"https:\/\/michiganross.umich.edu\/about\/business-impact\"><span style=\"font-weight: 400;\">Business + Impact<\/span><\/a><span style=\"font-weight: 400;\">, its goal is to connect research students with corporate partners to drive influential research<\/span> that makes<span style=\"font-weight: 400;\"> a positive impact in the field of business.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">There\u2019s quite a long way ahead for business academic research. QuestionPro, the leading survey software in the world, is compromised in providing a powerful solution for universities and colleges to conduct high-quality academic research.<\/span><\/p>\n\n\n\n\n\t<div class=\"banner-section wf-section\" lang=\"\" >\n\t\t<div class=\"right-column-container\">\n\t\t\t<div class=\"bannerbg white\">\n\t\t\t\t<span class=\"h1-2\">Create memorable experiences based on real-time data, insights and advanced analysis.<\/span>\n\t\t\t\t<a href=\"#userliteForm\" data-toggle=\"modal\" class=\"button w-button\">Request Demo<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"userlite-modal modal fade\" id=\"userliteForm\" tabindex=\"-1\" role=\"dialog\" style=\"display: none;\">\n\t\t<div class=\"modal-dialog\" role=\"document\">\n\t\t\t<div class=\"modal-content\" role=\"document\">\n\t\t\t\t<div class=\"modal-body\">\n\t\t\t\t\t<div class=\"modal-header\">\n\t\t\t\t\t\t<button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n\t\t\t\t\t\t\t<i class=\"material-icons\">close<\/i>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"contact-us-form-wrapper contact-box\">\n\t\t\t\t\t\t<div class=\"userlite-form-wrapper\">\n\t\t\t\t\t\t\t<iframe src=\"https:\/\/www.questionpro.com\/userlite-form-blog-en.html?product=Surveys&amp;referralurl=https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/443475&amp;lang=en&amp;cat=academic-research\" style=\"display: block;\" ><\/iframe>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"demo-form-wrapper success-message-div\" style=\"display:none\">\n\t\t\t\t\t\t\t<p class=\"success-message-para\"><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>One of the biggest challenges many management scientists face is the ability to produce business academic research of quality. Academics [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":443476,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[188],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Business Academic Research: What it Is + Steps | QuestionPro<\/title>\n<meta name=\"description\" content=\"A customer analysis is a critical part of the business academic research process. 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