{"id":4487,"date":"2011-06-03T12:12:06","date_gmt":"2011-06-03T12:12:06","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=4487"},"modified":"2011-06-03T12:12:06","modified_gmt":"2011-06-03T12:12:06","slug":"are-market-research-tools-an-alternative-for-social-media-haters","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/are-market-research-tools-an-alternative-for-social-media-haters\/","title":{"rendered":"Are Market Research Tools an Alternative for Social Media Haters?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4488 size-medium\" title=\"Business line-up\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2011\/06\/istock_000004868493xsmall-300x225.jpg\" alt=\"image\" width=\"300\" height=\"225\" \/>Social Media has been around for well over five years, yet many CEOs just don&#8217;t see the point. \u00a0Most of them leave social media activities to the marketing folks in their organization.<\/p>\n<p>In a post on DIYMarketers, we explore the idea the some of today&#8217;s newest, coolest market research methods can actually be a great alternative for CEOs who hate all the hassle of social media but want all the results.<\/p>\n<p>Here is a summary of the alternatives:<\/p>\n<ul>\n<li>If you hate the idea of losing control of your message, then create your own customer community. \u00a0You can create a customer or user panel with whom you are in regular conversation. \u00a0Ask the panel questions, via survey, they will give you answers.<\/li>\n<li>Still question the ROI of social media? \u00a0Create a crowdsourcing space on your site where your customers can tell you their ideas for improvements and new products and you can respond. \u00a0Create a real-live brain trust and conversation that gets your customer involved in creating a product they will love and talk about.<\/li>\n<li>Sick of people&#8217;s stupid updates? \u00a0Run surveys and polls on the SurveySwipe mobile platform. \u00a0You can blast out a question to our existing community or upload a list of your own. \u00a0You&#8217;ll get feedback in less than 2 hours!<\/li>\n<\/ul>\n<div><span class=\"Apple-style-span\" style=\"font-size: 14px; line-height: 23px;\">I was one of the first people in line to criticize CEOs who weren&#8217;t taking advantage of the power of social media. \u00a0But as I got to really listening to their complaints &#8212; I really GOT IT.<\/span><\/div>\n<div>The alternatives I&#8217;ve described here use the social media platforms, technologies, and elements of fun and then target them toward ROI rich, time-saving and customer engaging results.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Social Media has been around for well over five years, yet many CEOs just don&#8217;t see the point. \u00a0Most of [&hellip;]<\/p>\n","protected":false},"author":128,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[341],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are Market Research Tools an Alternative for Social Media Haters? 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