{"id":448715,"date":"2022-11-01T03:10:30","date_gmt":"2022-11-01T10:10:30","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=448715"},"modified":"2023-09-26T10:25:46","modified_gmt":"2023-09-26T10:25:46","slug":"breaking-down-insights-silos","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/breaking-down-insights-silos\/","title":{"rendered":"Breaking down insights silos: Why is it important and how can you do it?"},"content":{"rendered":"\n<p><span data-preserver-spaces=\"true\">As insights teams grow and mature, optimizing the flow of insights and data between researchers is increasingly essential.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">As the volume and pace of research increase, insights \u201csilos\u201d can create enormous headaches for insights teams. There\u2019s nothing worse than discovering that an insights project is redundant with work already done. Or that a researcher could have saved hours on a current project if only they\u2019d known about a study their colleague had done six months prior.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Breaking down research silos and optimizing the flow of insights information between researchers and teams is imperative for high-performing insights teams.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">How to break research silos<\/span><\/h2>\n\n\n\n<p><span data-preserver-spaces=\"true\">Optimizing the flow of information between insights teams and researchers requires the optimization of two related dynamics:<\/span><\/p>\n\n\n\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Managerial<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;(to promote and enable a culture of information-sharing)<\/span><\/li>\n\n\n\n<li><strong><span data-preserver-spaces=\"true\">Technological<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;(to store, organize, and synthesize research data across teams)<\/span><\/li>\n<\/ul>\n\n\n\n<p><span data-preserver-spaces=\"true\">The&nbsp;<\/span><em><span data-preserver-spaces=\"true\">managerial<\/span><\/em><span data-preserver-spaces=\"true\">&nbsp;problem is ever-green and has been studied and addressed by management academics for decades. The bottom line is that it is imperative to build a culture of transparency where researchers have the resources they need to communicate (and interpret) information.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Optimizing the&nbsp;<\/span><em><span data-preserver-spaces=\"true\">technological<\/span><\/em><span data-preserver-spaces=\"true\">&nbsp;dynamic remains a significant challenge for many insights teams. In particular, adoption rates for <a href=\"https:\/\/www.questionpro.com\/blog\/insights-research-repository\/\">insights repositories<\/a> lag behind those for other research-tech (or ResTech) solutions. Additionally, technological innovation in insights-specific repositories has not kept pace with innovation in <a href=\"https:\/\/www.questionpro.com\/blog\/data-repository\/\">data repository<\/a> solutions for different use cases (for example, CRMs for sales teams or human capital management platforms for HR departments).<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">But which of these causes the other? Does insights repository tech lag because adoption rates are low? Or does insights repository adoption lag because insights technology fails to add value?<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Anyone working in the insights industry knows: Poor technology is the cause of this problem.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Most attempts to solve the problem of functional, value-adding insights repositories still need to account for the nuances inherent in insights work. Further, the fast pace of innovation in the insights space has made it difficult for insights repository platforms to keep pace \u2013 platform rigidity, staticity, and (ironically) poor UI\/UX present insights managers with frustrating challenges in persuading their team (especially on-the-ground researchers) of the value of investing their time and energy into updating and maintaining their insights repository.<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\">LEARN ABOUT: <a href=\"https:\/\/www.questionpro.com\/blog\/ux-research-repository\/\">UX Research Repository<\/a><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">If an insights repository creates more work for researchers on net, then they undo whatever is gained by adopting it.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">The right kind of insights repository tool<\/span><\/h2>\n\n\n\n<p><span data-preserver-spaces=\"true\">Effective insights repositories should anchor around three key elements, as defined by Kristi Zuhlke:<\/span><\/p>\n\n\n\n<ol>\n<li><span data-preserver-spaces=\"true\">Insights, themes, and stories are tagged, indexed, and unified across teams and projects. Observations and nuggets of information that put <a href=\"https:\/\/www.questionpro.com\/blog\/tribal-knowledge\/\">tribal knowledge<\/a> from siloed studies on display for all to search and see.<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Raw research data &amp; evidence so that teams can review and relayer primary-source data with newer insights.<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Further, insights repositories\u2019 backend technology should automatically graph together findings for insights researchers. They should not be designed to rely on researchers&#8217; manual work to link relevant insights to discover new findings across projects.<\/span><\/li>\n<\/ol>\n\n\n\n<p><span data-preserver-spaces=\"true\">An insights repository, in other words, is not just a wiki or \u201cknowledge base.\u201d While all text entries should be searchable, a good insights repository should not require users to post and publish large volumes of narrative findings for the platform to link common themes and ideas across projects, making it a <a href=\"https:\/\/www.questionpro.com\/blog\/knowledge-management-system\/\">knowledge management system<\/a>.&nbsp;<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">This is why linking raw research data is essential to the continued improvement of an insights repository toward enhancing an insights team\u2019s agility. Predictive technologies and artificial intelligence can reference this raw data to nudge researchers toward completely new findings \u2013 in addition to (and to enhance) whatever themes researchers are inputting on their own.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">An effective insights repository will solve the problems of low repository adoption by insights teams by adding to \u2013 not stealing from \u2013 researchers\u2019 time and energy. And they will break down insights silos by facilitating quick and automated connections between related data points across projects and programs by drawing upon both researchers\u2019 inputs and raw data files.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">The result: Insights teams capable of operating quickly and independently but with a fuller perspective of the kinds of insights work being done across all research initiatives at their organization. This equals higher-quality insights, minimal redundancy, and enhanced research agility.<\/span><\/p>\n\n\n\n<p>We&#8217;ve recently published a blog highlighting <a href=\"https:\/\/www.questionpro.com\/blog\/data-silos\/\">data silos<\/a>. Why not take a look for some inspiring insights?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Conclusion<\/span><\/h3>\n\n\n\n<p><span data-preserver-spaces=\"true\">Increasingly siloed insights teams are an unfortunate side-effect of a growing and maturing insights department that affords its various teams with heightened operational independence. But insights silos are not unavoidable. Organizations can break down barriers and facilitate value-adding communication between these fast-moving and interrelated projects by using an insights repository like <a href=\"https:\/\/www.questionpro.com\/insightshub\/\">InsightsHub<\/a> built to account for the idiosyncracies inherent in complex insights workflows.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As insights teams grow and mature, optimizing the flow of insights and data between researchers is increasingly essential. As the [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":448884,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"Breaking down insights silos","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Breaking down insights silos is important for brands and organizations to get the most value out of research.","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[168],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Breaking down insights silos: Why is it important and how can you do it? | QuestionPro<\/title>\n<meta name=\"description\" content=\"Breaking down insights silos is important for brands and organizations to get the most value out of research.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/breaking-down-insights-silos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Breaking down insights silos: Why is it important and how can you do it? | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"Breaking down insights silos is important for brands and organizations to get the most value out of research.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/breaking-down-insights-silos\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-01T10:10:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-26T10:25:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/11\/Blog-Cover-breaking-insights-silos-InsightsHub-IH.png\" \/>\n\t<meta property=\"og:image:width\" content=\"992\" \/>\n\t<meta property=\"og:image:height\" content=\"594\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nick Freiling\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick Freiling\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/breaking-down-insights-silos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/breaking-down-insights-silos\/\"},\"author\":{\"name\":\"Nick Freiling\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/f1b12b73a99ef5234e04c5e392596c23\"},\"headline\":\"Breaking down insights silos: Why is it important and how can you do it?\",\"datePublished\":\"2022-11-01T10:10:30+00:00\",\"dateModified\":\"2023-09-26T10:25:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/breaking-down-insights-silos\/\"},\"wordCount\":808,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\"},\"articleSection\":[\"Insights Hub\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/breaking-down-insights-silos\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/breaking-down-insights-silos\/\",\"name\":\"Breaking down insights silos: Why is it important and how can you do it? | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#website\"},\"datePublished\":\"2022-11-01T10:10:30+00:00\",\"dateModified\":\"2023-09-26T10:25:46+00:00\",\"description\":\"Breaking down insights silos is important for brands and organizations to get the most value out of research.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/breaking-down-insights-silos\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.questionpro.com\/blog\/breaking-down-insights-silos\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/breaking-down-insights-silos\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.questionpro.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Market Research\",\"item\":\"https:\/\/www.questionpro.com\/blog\/category\/market-research\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Insights Hub\",\"item\":\"https:\/\/www.questionpro.com\/blog\/category\/market-research\/research-insights-repository\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Breaking down insights silos: Why is it important and how can you do it?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#website\",\"url\":\"https:\/\/www.questionpro.com\/blog\/\",\"name\":\"QuestionPro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.questionpro.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\",\"name\":\"QuestionPro\",\"url\":\"https:\/\/www.questionpro.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"contentUrl\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"caption\":\"QuestionPro\"},\"image\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/questionpro\",\"https:\/\/twitter.com\/questionpro\",\"https:\/\/www.linkedin.com\/company\/questionpro\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/f1b12b73a99ef5234e04c5e392596c23\",\"name\":\"Nick Freiling\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f7eb833e79e7d0f768180e087262dc78?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f7eb833e79e7d0f768180e087262dc78?s=96&d=mm&r=g\",\"caption\":\"Nick Freiling\"},\"url\":\"https:\/\/www.questionpro.com\/blog\/author\/nick-freiling\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Breaking down insights silos: Why is it important and how can you do it? | QuestionPro","description":"Breaking down insights silos is important for brands and organizations to get the most value out of research.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.questionpro.com\/blog\/breaking-down-insights-silos\/","og_locale":"en_US","og_type":"article","og_title":"Breaking down insights silos: Why is it important and how can you do it? | QuestionPro","og_description":"Breaking down insights silos is important for brands and organizations to get the most value out of research.","og_url":"https:\/\/www.questionpro.com\/blog\/breaking-down-insights-silos\/","og_site_name":"QuestionPro","article_publisher":"https:\/\/www.facebook.com\/questionpro","article_published_time":"2022-11-01T10:10:30+00:00","article_modified_time":"2023-09-26T10:25:46+00:00","og_image":[{"width":992,"height":594,"url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/11\/Blog-Cover-breaking-insights-silos-InsightsHub-IH.png","type":"image\/png"}],"author":"Nick Freiling","twitter_card":"summary_large_image","twitter_creator":"@questionpro","twitter_site":"@questionpro","twitter_misc":{"Written by":"Nick Freiling","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.questionpro.com\/blog\/breaking-down-insights-silos\/#article","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/breaking-down-insights-silos\/"},"author":{"name":"Nick Freiling","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/f1b12b73a99ef5234e04c5e392596c23"},"headline":"Breaking down insights silos: Why is it important and how can you do it?","datePublished":"2022-11-01T10:10:30+00:00","dateModified":"2023-09-26T10:25:46+00:00","mainEntityOfPage":{"@id":"https:\/\/www.questionpro.com\/blog\/breaking-down-insights-silos\/"},"wordCount":808,"publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/#organization"},"articleSection":["Insights Hub"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.questionpro.com\/blog\/breaking-down-insights-silos\/","url":"https:\/\/www.questionpro.com\/blog\/breaking-down-insights-silos\/","name":"Breaking down insights silos: Why is it important and how can you do it? | QuestionPro","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/#website"},"datePublished":"2022-11-01T10:10:30+00:00","dateModified":"2023-09-26T10:25:46+00:00","description":"Breaking down insights silos is important for brands and organizations to get the most value out of research.","breadcrumb":{"@id":"https:\/\/www.questionpro.com\/blog\/breaking-down-insights-silos\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.questionpro.com\/blog\/breaking-down-insights-silos\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.questionpro.com\/blog\/breaking-down-insights-silos\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.questionpro.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Market Research","item":"https:\/\/www.questionpro.com\/blog\/category\/market-research\/"},{"@type":"ListItem","position":3,"name":"Insights Hub","item":"https:\/\/www.questionpro.com\/blog\/category\/market-research\/research-insights-repository\/"},{"@type":"ListItem","position":4,"name":"Breaking down insights silos: Why is it important and how can you do it?"}]},{"@type":"WebSite","@id":"https:\/\/www.questionpro.com\/blog\/#website","url":"https:\/\/www.questionpro.com\/blog\/","name":"QuestionPro","description":"","publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.questionpro.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.questionpro.com\/blog\/#organization","name":"QuestionPro","url":"https:\/\/www.questionpro.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","contentUrl":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","caption":"QuestionPro"},"image":{"@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/questionpro","https:\/\/twitter.com\/questionpro","https:\/\/www.linkedin.com\/company\/questionpro\/"]},{"@type":"Person","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/f1b12b73a99ef5234e04c5e392596c23","name":"Nick Freiling","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f7eb833e79e7d0f768180e087262dc78?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f7eb833e79e7d0f768180e087262dc78?s=96&d=mm&r=g","caption":"Nick Freiling"},"url":"https:\/\/www.questionpro.com\/blog\/author\/nick-freiling\/"}]}},"featured_image_src":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/11\/Blog-Cover-breaking-insights-silos-InsightsHub-IH.png","featured_image_src_square":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/11\/Blog-Cover-breaking-insights-silos-InsightsHub-IH.png","author_info":{"display_name":"Nick Freiling","author_link":"https:\/\/www.questionpro.com\/blog\/author\/nick-freiling\/"},"_links":{"self":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/448715"}],"collection":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/comments?post=448715"}],"version-history":[{"count":3,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/448715\/revisions"}],"predecessor-version":[{"id":817807,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/448715\/revisions\/817807"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/media\/448884"}],"wp:attachment":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/media?parent=448715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/categories?post=448715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/tags?post=448715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}