{"id":4511,"date":"2011-06-10T08:48:07","date_gmt":"2011-06-10T08:48:07","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=4511"},"modified":"2023-03-23T09:39:27","modified_gmt":"2023-03-23T09:39:27","slug":"what-i-learned-in-kindergarten-is-now-the-latest-focus-group-trend","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/what-i-learned-in-kindergarten-is-now-the-latest-focus-group-trend\/","title":{"rendered":"What I Learned in Kindergarten is Now the Latest Focus Group Trend"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4512 size-full\" title=\"barbie\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2011\/06\/barbie.jpg\" alt=\"image\" width=\"300\" height=\"300\" \/>One of my favorite business reading experiences comes from BNET.com &#8212; in particular, I just love Geoffrey James, the Sales Machine writer. \u00a0He is so insightfully irreverent that his articles almost always create a series of comments at every extreme. \u00a0Sometimes I agree with him, other times I don&#8217;t. \u00a0But I always appreciate his forthright style and down-to-earth assessment of what he sees.<\/p>\n<p>In this article about brand marketing, James goes off on <a href=\"https:\/\/www.questionpro.com\/communities\/focus-group\/\">focus groups<\/a>. \u00a0First he mentions a\u00a0<a href=\"http:\/\/www.nytimes.com\/2011\/05\/30\/business\/media\/30focus.html?_r=1\" target=\"_blank\" rel=\"noopener noreferrer\">a recent article in the New York Times<\/a>\u00a0that says that <a href=\"https:\/\/www.questionpro.com\/blog\/focus-group\/\">focus group<\/a> participants are actually influenced by a marketers presence &#8212; &#8220;well duh&#8221; he says. (picture me on the floor laughing). \u00a0Then he goes on to quote a recent focus group conducted by a market research company that is described this way &#8211;<\/p>\n<blockquote><p><em>Participants were given iPods programmed with pop music and asked to visually represent how they felt about the concepts for two Web-based applications for Suave, a\u00a0<strong>Unilever<\/strong>\u00a0hair care line.\u00a0 While the women were creating the collages, representatives from Unilever watched from an adjacent room.<\/em><\/p>\n<p><em>One montage, which included an upside-down Barbie doll in a pink taffeta dress, her outstretched arms giving the appearance that she was falling from the sky, represented vulnerability and the \u201cultimate feeling of not being in control,\u2026Depending on the context, outstretched arms also represented playfulness and openness, and they were a theme in many of the images the women selected for their collages.<\/em><\/p><\/blockquote>\n<p>So what do you think? \u00a0Is this valid focus group stuff or is it just BS?<\/p>\n<h6 class=\"zemanta-related-title\">Related articles<\/h6>\n<ul class=\"zemanta-article-ul\">\n<li class=\"zemanta-article-ul-li\"><a href=\"https:\/\/www.questionpro.com\/blog\/will-video-make-focus-groups-obsolete\/\">Will Video Make Focus Groups Obsolete?<\/a> (questionpro.com)<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>One of my favorite business reading experiences comes from BNET.com &#8212; in particular, I just love Geoffrey James, the Sales [&hellip;]<\/p>\n","protected":false},"author":128,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[180],"tags":[428],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What I Learned in Kindergarten is Now the Latest Focus Group Trend | QuestionPro<\/title>\n<meta name=\"description\" content=\"One of my favorite business reading experiences comes from BNET.com -- in particular, I just love Geoffrey James, the Sales Machine writer. \u00a0He is so\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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