

{"id":45371,"date":"2017-07-19T06:00:31","date_gmt":"2017-07-19T13:00:31","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=45371\/"},"modified":"2023-06-20T09:08:15","modified_gmt":"2023-06-20T09:08:15","slug":"feature-update-bipolar-matrix-question-type","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/feature-update-bipolar-matrix-question-type\/","title":{"rendered":"Feature Update: Bipolar Matrix Question Type"},"content":{"rendered":"<p>Here at QuestionPro, we&#8217;re always working to give you the best resources to help you gain the insights you need. We&#8217;ve expanded our Multi-Point Scale Matrix Table question type by introducing the new Bipolar Matrix question type!<\/p>\n<h1>Matrix Questions Overview<\/h1>\n<p>A matrix table can be used when asking about the same set of characteristics for multiple items, such as how often a respondent uses a set of products. The questions are arranged in a table or a grid to consolidate the information for the respondent.<\/p>\n<p>There are several variations on the Matrix Table question. Each variation has unique options and a unique format. The Likert scale was the original option for our multi-scale matrix question type, and we\u2019ve now added the Bipolar Matrix question type.<\/p>\n<h1>Variations<\/h1>\n<h2>Likert<\/h2>\n<p>The <a href=\"https:\/\/www.questionpro.com\/article\/likert-scale-survey-questions.html\">Likert Scale<\/a> variation uses a table format to display a list of statements (rows) and scale points (columns). Question options can be Single Answer, Multiple Answer, Dropdown List or Drag and Drop.<\/p>\n<h2>Bipolar<\/h2>\n<p>A Bipolar matrix table displays two extremes of a scale with the extremes set by the survey admin. Respondents select a point between the two. Those points can also be labeled to help guide respondents through the scale.<\/p>\n<p style=\"text-align: center;\"><strong>LEARN ABOUT:\u00a0<\/strong><a href=\"https:\/\/www.questionpro.com\/blog\/bipolar-questionnaire\/\">Bipolar Questionnaire<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-45372\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2017\/07\/bipolar-matrix-scale.png\" alt=\"image\" width=\"1182\" height=\"410\" \/><\/p>\n<h3>How to Set Up a Bipolar Matrix Question<\/h3>\n<p>After selecting the Multi-Point Scale matrix question, open the settings in the question.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-45378\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2017\/07\/Bipolar-Matrix-Setting-Type.png\" alt=\"image\" width=\"1509\" height=\"498\" \/><\/p>\n<p>In the settings tab, select \u201cBipolar\u201d in the Type section<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-45384\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2017\/07\/Bipolar-Matrix-Setting-Type-1.png\" alt=\"image\" width=\"322\" height=\"543\" \/><\/p>\n<p>Add your question in the \u201cquestion text\u201d area at the top.<\/p>\n<p>You can then configure the scale for your question using opposite terms on each side of the scale. This is also where you can add columns and rows in the scale, and add headers to the columns.<\/p>\n<p>Our Multi-Scale Matrix Table question type\u2014 including Bipolar Matrix Question Type, \u00a0is included in all licenses with QuestionPro. Sign up for <strong>FREE<\/strong>\u00a0<a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?sourceRef=home\">here<\/a> or <a href=\"https:\/\/www.questionpro.com\/a\/showLogin.do\">login<\/a> into your account to start using it today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here at QuestionPro, we&#8217;re always working to give you the best resources to help you gain the insights you need. [&hellip;]<\/p>\n","protected":false},"author":117,"featured_media":36606,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[203,270,313,187],"tags":[345,404,290,291,292],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Feature Update: Bipolar Matrix Question Type | QuestionPro<\/title>\n<meta name=\"description\" content=\"We&#039;ve expanded our Multi-Scale Matrix Table question type by introducing the new Bipolar Matrix question type! Now choose between Likert and Bipolar Matrix.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/feature-update-bipolar-matrix-question-type\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Feature Update: Bipolar Matrix Question Type | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"We&#039;ve expanded our Multi-Scale Matrix Table question type by introducing the new Bipolar Matrix question type! Now choose between Likert and Bipolar Matrix.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/feature-update-bipolar-matrix-question-type\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-19T13:00:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-20T09:08:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2017\/01\/bigstock-portrait-of-a-person-holding-h-87248921.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lindsey Rapose\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lindsey Rapose\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/feature-update-bipolar-matrix-question-type\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/feature-update-bipolar-matrix-question-type\/\"},\"author\":{\"name\":\"Lindsey Rapose\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/351bd642b94a3d54b396077a031367b4\"},\"headline\":\"Feature Update: Bipolar Matrix Question Type\",\"datePublished\":\"2017-07-19T13:00:31+00:00\",\"dateModified\":\"2023-06-20T09:08:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/feature-update-bipolar-matrix-question-type\/\"},\"wordCount\":324,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\"},\"keywords\":[\"Feature Enhancements\",\"New Feature\",\"Online Surveys\",\"QuestionPro\",\"Survey\"],\"articleSection\":[\"Market Research\",\"New Features\",\"Question Types\",\"Surveys\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/feature-update-bipolar-matrix-question-type\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/feature-update-bipolar-matrix-question-type\/\",\"name\":\"Feature Update: Bipolar Matrix Question Type | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#website\"},\"datePublished\":\"2017-07-19T13:00:31+00:00\",\"dateModified\":\"2023-06-20T09:08:15+00:00\",\"description\":\"We've expanded our Multi-Scale Matrix Table question type by introducing the new Bipolar Matrix question type! 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