{"id":47033,"date":"2017-08-21T11:32:24","date_gmt":"2017-08-21T18:32:24","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=47033\/"},"modified":"2023-03-20T08:22:52","modified_gmt":"2023-03-20T08:22:52","slug":"qualitative-options-online-communities-current-future-trends","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/qualitative-options-online-communities-current-future-trends\/","title":{"rendered":"Qualitative Options with Online Communities – Current and Future Trends!"},"content":{"rendered":"

One of the great benefits of having a community is the opportunity to run both quantitative and qualitative research<\/a>. There are numerous approaches when it comes to qualitative tools with online communities. The wide range of options is what makes online communities a great fit for your research. However, with so many choices what\u2019s the best option to use when approaching business problems? <\/span><\/p>\n

Ray Poynter, from the NEWMR and The Future Place, and I will be discussing this topic and more in an upcoming webinar on <\/span>Wednesday, 8\/23<\/span><\/a>. But for now, let\u2019s continue the discussion regarding online communities and qualitative approaches. <\/span><\/p>\n

Leveraging online communities for research is something that researchers have been doing for the past 10+ years. One of the things that makes online communities one of the fastest growing methodologies is in part due to the wide range of qualitative options. For example, online discussions, smartphone ethnographies, online focus groups, and depth interviews offer qualitative results. The ease of access to members in the community, in most cases the customer, make these qualitative tools even more valuable. But when should they be used? Why should you use one over the other? <\/span><\/p>\n

Qualitative methodologies can be divided into Synchronous vs. Asynchronous. Synchronous would be those like focus groups or depth interviews. Asynchronous are more like online bulletin board studies and diaries. Basically, is the research being done with groups or is it taking more of solo approach. These are a couple of the factors that need to be taken into account. But there are also many other methodologies that take it beyond the typical \u2018Discussions\u2019 and weave in more of a Smartphone ethnographic approach. In addition, closed looped feedback or collaborative qual are two other paths that a research can take to tackle business problems. <\/span><\/p>\n

Smartphone ethnography studies, closed looped feedback, and collaborative qual are currently a big part of the online community tool box but what\u2019s coming up in the future? Could VR and AR play a role? How about chatbots and automation? For these, you\u2019ll have to join us on the webinar. <\/span><\/p>\n

To find out more about this topic and general best practices for online communities join us on <\/span>Wednesday, 8\/23 at 11 AM PDT<\/span><\/a>. We\u2019ll talk about qualitative approaches with online communities, some key best practices, and what\u2019s likely coming up in the future for qualitative research with online communities. It\u2019ll be a great discussion. You don\u2019t want to miss it! <\/span><\/p>\n

CLICK HERE TO REGISTER<\/span><\/a><\/p>\n

QuestionPro Communities is a purpose-built community insights panel solution. Our feature rich tool set is at your disposal to help you create engaged communities, collect real-time customer insights, and positively impact your business. Contact us today \u2013 <\/span>communities@questionpro.com<\/span><\/a> or <\/span>www.questionpro.com\/communities<\/span><\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

One of the great benefits of having a community is the opportunity to run both quantitative and qualitative research. There […]<\/p>\n","protected":false},"author":65,"featured_media":47035,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[207,260,6],"tags":[],"yoast_head":"\nQualitative Options with Online Communities - Current and Future Trends! | QuestionPro<\/title>\n<meta name=\"description\" content=\"One of the great benefits of having a community is the opportunity to run both quantitative and qualitative research. 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