{"id":4781,"date":"2011-08-22T10:00:38","date_gmt":"2011-08-22T10:00:38","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=4781"},"modified":"2011-08-22T10:00:38","modified_gmt":"2011-08-22T10:00:38","slug":"food-for-thought-this-weeks-hot-market-research-discussions-and-trends","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/food-for-thought-this-weeks-hot-market-research-discussions-and-trends\/","title":{"rendered":"Food for Thought: This Week&#8217;s Hot Market Research Discussions and Trends"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4782 size-full\" title=\"food for thought\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2011\/08\/food-for-thought.jpg\" alt=\"image\" width=\"270\" height=\"153\" \/>To get your week humming and excite the coffee break conversation, here are some of the hottest trends and topics being discussed in market research.<\/p>\n<p><strong>Panel are HOT.<\/strong>\u00a0 Panel management is becoming increasingly important AND a lot easier to do. \u00a0Join the Survey Analytics team and learn how to set up a <a href=\"http:\/\/blog.surveyanalytics.com\/2011\/08\/10\/free-webinar-wed-82411-8am-pst-how-to-create-your-own-panel-management-solution-in-30-minutes\/\" target=\"_blank\" rel=\"noopener noreferrer\">research panel<\/a> in 30 minutes or less. \u00a0<a href=\"https:\/\/www2.gotomeeting.com\/register\/776887114\" target=\"_blank\" rel=\"noopener noreferrer\">REGISTER HERE<\/a><\/p>\n<p><strong>Data and privacy<\/strong>. \u00a0Look for more conversations about data and privacy in the months to come. \u00a0To whet your appetite, <a href=\"http:\/\/www.research-live.com\/genning-up-on-the-big-data-privacy-debate\/4005855.blog\" target=\"_blank\" rel=\"noopener noreferrer\">Brian Terran from Research<\/a>\u00a0gets the ball rolling with a terrific intro and summary to data privacy conversations that will be held Monday, August 22, 2011. \u00a0Head over to the <a href=\"http:\/\/www.greenbookblog.org\/2011\/08\/07\/the-data-privacy-debate-defining-the-future-of-an-industry\/\" target=\"_blank\" rel=\"noopener noreferrer\">Greenbook Blog<\/a> to register.<\/p>\n<p><strong><a href=\"http:\/\/www.zuberance.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Zuberance<\/a>, the new software that allows companies to manage their customer advocates.<\/strong>\u00a0\u00a0<a title=\"Posts by Romi Mahajan\" href=\"http:\/\/researchaccess.com\/author\/romi\/\" rel=\"author\">Romi Mahajan<\/a>\u00a0introduces Zuberance as a way for companies to enhance their customer satisfaction and customer engagement. \u00a0If you or your organization have been looking for ways to light a fire under those customers who are your biggest fants, this is an article worth checking out.<\/p>\n<p><strong>Gamification.<\/strong>\u00a0 You&#8217;re going to see this word more and more. \u00a0It isn&#8217;t a fad, it&#8217;s the future of market research and customer engagement. \u00a0Betty Amadou from Game Access does a fantastic job of introducing you to a new word in this new territory &#8212; <a href=\"http:\/\/gameaccess.com\/2011\/08\/games-for-promotion-in-app-form-gamotion-is-here\/\" target=\"_blank\" rel=\"noopener noreferrer\">gamotion<\/a>. \u00a0It&#8217;s the combination of games and promotions and she&#8217;s reviewing several apps that will introduce you to this latest trend.<\/p>\n<p><strong>The bond between research and technology. \u00a0<\/strong>It seems that there is an interesting relationship between people on the research side of the table and the people on the technology side of the table. \u00a0As a marketing strategist, I&#8217;m not as involved in that conversation, but I understand it can get rather HAIRY. \u00a0For some guidelines on how research and technology can get along, check out this interesting article by Greg Heist from Go Innovate called &#8220;<a href=\"http:\/\/go-innovate.typepad.com\/blog\/2011\/08\/why-cant-we-be-friends.html\" target=\"_blank\" rel=\"noopener noreferrer\">Why Can&#8217;t We Be Friends<\/a>&#8221; where he outlines what each group can learn from the other.<\/p>\n<p><strong>Blogs you should be reading. \u00a0<\/strong>New Market Research has a list out of the top Market Research Blogs &#8212; and Research Access and QuestionPro blog are listed. \u00a0If you want to know what you should be reading &#8211; follow this list.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To get your week humming and excite the coffee break conversation, here are some of the hottest trends and topics [&hellip;]<\/p>\n","protected":false},"author":128,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[180],"tags":[428],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Food for Thought: This Week&#039;s Hot Market Research Discussions and Trends | QuestionPro<\/title>\n<meta name=\"description\" content=\"To get your week humming and excite the coffee break conversation, here are some of the hottest trends and topics being discussed in market research.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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