{"id":482,"date":"2009-08-24T08:44:15","date_gmt":"2009-08-24T08:44:15","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=482"},"modified":"2009-08-24T08:44:15","modified_gmt":"2009-08-24T08:44:15","slug":"7-ways-to-be-great-at-social-media","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/7-ways-to-be-great-at-social-media\/","title":{"rendered":"7 Ways to Be Great At Social Media"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-487\" title=\"iStock_000002807197XSmall\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2009\/08\/istock_000002807197xsmall.jpg?w=100\" alt=\"iStock_000002807197XSmall\" width=\"100\" height=\"150\" \/><em>If you&#8217;ve ever wondered how you&#8217;re going to build your brand using social media, then pay attention to our our guest columnist today.\u00a0 <strong>Staci J. Shelton is a social media expert and blogger <\/strong>who specializes in building and maximizing online relationships.<\/em><\/p>\n<p>There is a great benefit to being active as a business in Social Media.\u00a0 As a business, there are amazing opportunities to create a Global Network and control more of your marketing activity, and for a great deal less than traditional marketing and PR.<\/p>\n<p>Social Media is a great place to engage, promote your brand and even build relationships. But the \u201chows\u201d of engagement can be a little sticky. There are a lot of people talking, but what makes a brand great is getting people to listen.\u00a0 There is a difference between just being <em>on <\/em>Social Media and being <em>great<\/em> at Social Media.\u00a0 Here are some tips to help you move along from just being part of the chatter and being part of the conversation.<\/p>\n<ul>\n<li><strong>Be Relevant- You&#8217;re a Brand<\/strong><\/li>\n<\/ul>\n<p>There are lots of applications on Facebook and Twitter.\u00a0 No matter how much you\u2019re tempted, you are not allowed to poke, prod, give gifts there, if you\u2019re interacting as a brand or trying to build a brand image.\u00a0 If you give gifts of any kind, be sure that they tie into an overall promotional strategy.<\/p>\n<p>Consider your content before you post.\u00a0 Does what you\u2019re saying fit into your overall brand strategy?\u00a0 Be sure that grammar and spelling are correct.\u00a0 You want to be taken seriously.\u00a0 Provide great content.\u00a0 Talk about what you \u201care\u201d about.\u00a0 If you are a business related to green living, talk, blog and post strategies on that initiative.\u00a0 There is no substitute for great content.<\/p>\n<ul>\n<li><strong>Be Creative<\/strong><\/li>\n<\/ul>\n<p>Creativity gets attention.\u00a0 Be creative in your word usage be a good copywriter.\u00a0 There\u2019s a great difference between saying:\u00a0 \u201cGetting ready to survey our customers to find out what is important to them\u201d and \u201cWant to be in charge of our company for the day?\u00a0 Give us your feedback and tell us what we need to be doing!!!\u201d Use creative contests and give-aways to encourage people to interact with and even promote for your brand.<\/p>\n<ul>\n<li><strong>Be Consistent<\/strong><\/li>\n<\/ul>\n<p>If you\u2019re married or in a relationship, you would never go a day without talking to each other at all (hopefully).\u00a0 Remember, that followers and friends of your brand are real people.\u00a0 Build great relationships by showing up consistently.\u00a0 If you blog, post regularly.\u00a0 Post statuses daily or a few times during the day. Whatever you do, don\u2019t start to engage then walk away from the relationship.<\/p>\n<ul>\n<li><strong>Be Brief<\/strong><\/li>\n<\/ul>\n<p>Although we need to be consistent, we don\u2019t want to overwhelm our readers.\u00a0 Make posts and updates brief and easy to digest.\u00a0 If you\u2019re on Facebook, update sparingly.\u00a0 Some companies and people update every hour on the hour, which burns people out, or worse, causes them to tune out.<\/p>\n<p>If you like talking a lot or have lots of links\/content to share &#8211; Twitter is your playground.\u00a0 It\u2019s a great place to talk, engage and share information quickly without overwhelming people.\u00a0 But still be sure not to over post.<\/p>\n<p>In most cases, even outside of Twitter, keep it to 140 characters or less.\u00a0 If you have a lot more to say, place the content in a note, not a status update.<\/p>\n<ul>\n<li><strong>Be Engaging<\/strong><\/li>\n<\/ul>\n<p>Talk with people.\u00a0 Listen and comment on content other people post.\u00a0 Show interest in what people are talking about and join the conversation.\u00a0 Nothing makes brands shine more than listening and interacting in meaningful ways with customers.\u00a0 By watching your friends and followers, you find out what is important to them, which gives you a great opportunity to do market research of some sort.<\/p>\n<ul>\n<li><strong>Be Meaningful<\/strong><\/li>\n<\/ul>\n<p>Once you\u2019ve engaged and listened, you\u2019re now in a great position to meet the needs of your friends and fans.\u00a0 Post things that are of value or interest to your readers.\u00a0 Create and or tweak products to meet the needs that you\u2019ve discovered.<\/p>\n<ul>\n<li><strong>Be Polite<\/strong><\/li>\n<\/ul>\n<p>It can be tempting in Social Media to feel like you know people much better than you do.\u00a0 While it is very possible to learn about people, get to know their personalities, likes and dislikes, until you\u2019ve met, you don\u2019t truly know them.\u00a0 Move into relationships using good etiquette.\u00a0 Talk to people publicly in the stream when the information is relevant, supports your overall brand or is applicable to more than one person.\u00a0 When your content, conversations or questions are not relevant to the entire community or if information you want to applies only to one person, consider a direct message, e-mail, phone call or in person conversation.\u00a0 Don\u2019t ask overly personal questions.<\/p>\n<p>Using these simple but effective ways to engage, interact and promote on Social Media, you\u2019ll not only be GREAT, you\u2019ll be FABULOUS!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;ve ever wondered how you&#8217;re going to build your brand using social media, then pay attention to our our [&hellip;]<\/p>\n","protected":false},"author":128,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[341],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Ways to Be Great At Social Media | QuestionPro<\/title>\n<meta name=\"description\" content=\"If you&#039;ve ever wondered how you&#039;re going to build your brand using social media, then pay attention to our our guest columnist today.\u00a0 Staci J. Shelton is\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/7-ways-to-be-great-at-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Ways to Be Great At Social Media | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"If you&#039;ve ever wondered how you&#039;re going to build your brand using social media, then pay attention to our our guest columnist today.\u00a0 Staci J. 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