If you’re like most people, you might measure your marketing effectiveness by looking at your sales and profit numbers. And that isn’t wrong. It’s also not the only way to measure the long-term success of your marketing program.<\/p>\n\n\n\n
Steve Jobs and his biography have been the topic in the news this week and one of the conversations inside of these interviews has been his decision to keep Apple a closed platform. There was a time when just looking at Apple’s sales and profits numbers would have made him wrong. Yet, in the long term, his marketing strategy of having a closed platform allowed for a smooth, effortless, and seamless connectivity across multiple devices.<\/p>\n\n\n\n
Jobs took a stand and focused his efforts on building an engaged and loyal customer following. Without his dedication to his customer evangelists, his strategy would have failed miserably.<\/p>\n\n\n\n\t