{"id":5017,"date":"2011-11-14T08:50:38","date_gmt":"2011-11-14T08:50:38","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=5017"},"modified":"2011-11-14T08:50:38","modified_gmt":"2011-11-14T08:50:38","slug":"who-says-you-cant-tinker-with-your-products","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/who-says-you-cant-tinker-with-your-products\/","title":{"rendered":"Who Says You Can\u2019t \u2018Tinker\u2019 With Your Products?"},"content":{"rendered":"

\"image\"A new year is coming up and the really terrific thing about that is that marketers the world over have opportunities to turn something old and stale into something new and exciting.<\/p>\n

I get that generating new products is really exciting — and it can get expensive too. \u00a0So here are some ideas on how you can create something new \u00a0from something old. \u00a0Think of it as recycling.<\/p>\n

    \n
  1. Test higher and lower prices in different markets.<\/strong> You don\u2019t have to charge the same price in the same market. Different markets have different needs, charge accordingly.<\/li>\n
  2. Offer different sizes at different prices<\/strong>.\u00a0 Pricing expert and author of 1% Windfall,<\/em> Rafi Mohamed<\/a> says that people will buy at price points that are appealing to them (assuming they have a need or interest in your product).\u00a0 Give your customers the opportunity to try and buy.<\/li>\n
  3. Change the name to reflect new market.<\/strong> If you\u2019re launching into a new market, change the name of your product to better reflect the benefits your product provides.<\/li>\n
  4. Develop new, more varied uses for your product<\/strong>.\u00a0 We wouldn\u2019t know that there were millions of uses for baking soda if Arm and Hammer didn\u2019t pull them together and advertise them.<\/li>\n
  5. Bundle products<\/strong>.\u00a0 McDonald\u2019s is king of the bundle.\u00a0 Create a value offer that moves product at good margins and gives customers great value.<\/li>\n<\/ol>\n
    There is nothing like taking a whole new look at your products and services and making some basic tweaks and adjustments. \u00a0You’ll find that these recommendations actually cost very little and only take time in doing a little research and implementing the results.<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"

    A new year is coming up and the really terrific thing about that is that marketers the world over have […]<\/p>\n","protected":false},"author":128,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[180],"tags":[428,429,915],"yoast_head":"\nWho Says You Can\u2019t \u2018Tinker\u2019 With Your Products? | QuestionPro<\/title>\n<meta name=\"description\" content=\"A new year is coming up and the really terrific thing about that is that marketers the world over have opportunities to turn something old and stale into\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/who-says-you-cant-tinker-with-your-products\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Who Says You Can\u2019t \u2018Tinker\u2019 With Your Products? 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