{"id":5028,"date":"2011-11-23T08:18:42","date_gmt":"2011-11-23T08:18:42","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=5028"},"modified":"2011-11-23T08:18:42","modified_gmt":"2011-11-23T08:18:42","slug":"6-save-your-marketing-butt-strategies","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/6-save-your-marketing-butt-strategies\/","title":{"rendered":"6 Save-Your-Marketing Butt Strategies"},"content":{"rendered":"

\"image\"The best laid plans often end up failing. \u00a0But failing is a great thing. \u00a0When something isn’t working, you jump into action and often come up with terrific ways to improve the process or the system.<\/span><\/p>\n

Rather than pout or rage about what isn’t working, take a look at this menu of six marketing strategies and see which ones will save your butt.\u00a0<\/span><\/p>\n

    \n
  1. Drop Unprofitable products<\/strong>.\u00a0 Profitability is more important than sales.\u00a0 Evaluate your product lines and drop products that aren\u2019t passing profit muster.\u00a0 Another option is to raise prices on products that are unprofitable.<\/li>\n
  2. Try new sales incentives and commission structures.<\/strong>\u00a0 Sales people spend effort where they will make the most money.\u00a0 Take a close look at your commission structure and make sure that you are rewarding sales people for profitable sales.<\/li>\n
  3. Change how you sell.<\/strong>\u00a0 Don\u2019t just assume your current sales strategy is optimal. Consider using affiliates, partners, home parties, catalogs, internet, etc.<\/li>\n
  4. Change or adjust your sales process or system<\/strong>.\u00a0 Your sales process might be out-dated.\u00a0 Take the time to explore new strategies such as Craig Elias\u2019, Trigger<\/a> Events or Jill Konrath\u2019s\u00a0 SNAP Selling<\/a>.<\/li>\n
  5. Develop or focus on lead generation program<\/strong>.\u00a0 Where are your leads coming from and are they good leads.\u00a0 Take a good hard look at your conversions from trade shows, web sites, etc and start optimizing all of them to attract your ideal customer.\u00a0 For help, check out HubSpot \u2013 they are masters of inbound marketing.<\/li>\n
  6. Develop a personal follow-up program.<\/strong>\u00a0 Most sales are lost because our follow-up systems stink.\u00a0 Map out your sales process and develop a follow-up system that touches your customer at least 7 \u2013 10 times.\u00a0 For help, visit Constant Contact<\/a>, aWeber<\/a> and InfusionSoft <\/a>\u00a0and the new Nimble<\/a>.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    The best laid plans often end up failing. \u00a0But failing is a great thing. \u00a0When something isn’t working, you jump […]<\/p>\n","protected":false},"author":128,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[180],"tags":[],"yoast_head":"\n6 Save-Your-Marketing Butt Strategies | QuestionPro<\/title>\n<meta name=\"description\" content=\"The best laid plans often end up failing. \u00a0But failing is a great thing. \u00a0When something isn't working, you jump into action and often come up with\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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